B2b

Success Goes Up When Marketers Write it Down

Success Goes Up When Marketers Write it Down

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A documented content marketing strategy can lead to more success, says a CMI study.

Are B2B and B2C Marketing Really All That Different?

Are B2B and B2C Marketing Really All That Different?

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B2C and B2B marketers each have their own set of strategies and challenges, but they also have approaches that can apply to the other's marketing tactics.

Is Reliance on Email Stifling Lead Nurturing?

Is Reliance on Email Stifling Lead Nurturing?

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Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.

Revving Up Marketing Automation for Lead Gen

Revving Up Marketing Automation for Lead Gen

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When it comes to marketing automation and lead generation, Forrester Principal Analyst Lori Wizdo knows her stuff.

T-Mobile Proves that Social Isn't Just for B2Cs

T-Mobile Proves that Social Isn't Just for B2Cs

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The "Uncarrier" relies on social conversations to connect with prospects for its new B2B initiative.

Removing the Stinger From Empty Buzzwords

Removing the Stinger From Empty Buzzwords

B2B marketers who bandy overused terms in their content marketing do so to their detriment.

Taulia: A B2B Brand with a Strategic Approach to Video Marketing

Taulia: A B2B Brand with a Strategic Approach to Video Marketing

Not only is Taulia making entertaining videos (how many B2B brands can make you laugh?), but the strategy behind its video marketing is impressive.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Infographic: Content Marketing Matters

Infographic: Content Marketing Matters

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Content marketing is big money—as in a $44 billion industry that generates three times as many leads per dollar spent as traditional marketing tactics.

The Lean Content Roadmap: How B2B Marketers Can Do More With Less

The Lean Content Roadmap: How B2B Marketers Can Do More With Less

In this Demandbase webinar, you'll learn how to create your own Lean Content Roadmap: one that ensures your content is moving buyers through the pipeline without wasting resources.

The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

B2B apps for sales and marketing are great—but you need to create transparency around the entire process if you want to improve the likelihood of sustained success.

The Six Kinds of B2B Content Consumers

The Six Kinds of B2B Content Consumers

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Marketing is hard, especially content marketing. According to a new study, there are half a dozen species of industry information ingesters.

Mobile Engagement Marketing Is Essential in B2B, Too

Mobile Engagement Marketing Is Essential in B2B, Too

Creating apps to help build customer engagement is as important in B2B marketing as it is in B2C marketing.

Straight-Talk Marketing Rules

Straight-Talk Marketing Rules

A 30-year tech-industry veteran and longtime marketing executive, Rackspace Hosting CMO Rick Jackson believes in clarity above all.

News Byte: Financial Companies Lead B2B Online Ad Growth

News Byte: Financial Companies Lead B2B Online Ad Growth

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Entrenched industries, such as financial services and manufacturing, posted more growth in B2B online advertising last year than tech pioneers.

Dell Ad Takes Us Back to the Start

Dell Ad Takes Us Back to the Start

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Even multibillion dollar corporations have New Year's resolutions. Dell launches its first ad campaign since going private.

Why Everyone Hates Telemarketing, But Shouldn't

Why Everyone Hates Telemarketing, But Shouldn't

Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.

Marketing Leads Here!

Marketing Leads Here!

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Customers' changing purchase habits have extended marketers' reach further into the sales funnel, upping their contribution to revenue.

Q&A: Liz Miller, VP Marketing Programs and Operations, CMO Council

Q&A: Liz Miller, VP Marketing Programs and Operations, CMO Council

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The CMO Council recently asked 230 senior B2B marketing executives to rate themselves on improving their pipelines using modern technology. We talked to the study's director.

Time's Up! The (Zero) Moment of Truth Arrives

Time's Up! The (Zero) Moment of Truth Arrives

Month 12: Be wherever customers are when they begin their buying journey.

What's Your Marketing Data Management Type?

What's Your Marketing Data Management Type?

Take this quiz to learn whether you're a data management all star or wannabe.

News Byte: Demandbase Introduces B2B Retargeting Tool

News Byte: Demandbase Introduces B2B Retargeting Tool

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Company claims it's the first solution to depart from B2C-ordained processes.

Is Your Marketing Approach Mass Backwards?

Is Your Marketing Approach Mass Backwards?

Learn how to stop wasting your marketing budget on accounts that will never convert and focus on those that will.

B2B in 3D

B2B in 3D

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Emotional response is the key to closing big equipment sales. That's the reality, says Gavin Finn... well, the augmented reality.

Nicor Gas Goes Green—and Makes Good

Nicor Gas Goes Green—and Makes Good

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The Illinois-based natural gas company sparks awareness of its energy efficiency program among B2B prospects and homeowners.

Marketing's Next Big Move

Marketing's Next Big Move

Reaching the right prospects at the right time is integral to marketing and sales performance. Here's how to shorten the distance between a dream account and a signed account.

News Byte: Dell Officially Goes Private

News Byte: Dell Officially Goes Private

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The $24.9 billion acquisition signals a shift to the B2B realm.

News Byte: Gaining Insight Into Marketing Performance

News Byte: Gaining Insight Into Marketing Performance

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Silverpop's Revenue Analytics app aims to help marketers link campaigns to revenue.

News Byte: Eloqua Partners With Bizo

News Byte: Eloqua Partners With Bizo

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The idea is to merge display and social media advertising with marketing automation efforts.

News Byte: New Lattice App Brings PA to Lead Scoring

News Byte: New Lattice App Brings PA to Lead Scoring

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Lattice employs predictive analytics to settle the debate over what's a good lead.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...