B2b

The Lean Content Roadmap: How B2B Marketers Can Do More With Less

The Lean Content Roadmap: How B2B Marketers Can Do More With Less

In this Demandbase webinar, you'll learn how to create your own Lean Content Roadmap: one that ensures your content is moving buyers through the pipeline without wasting resources.

The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

B2B apps for sales and marketing are great—but you need to create transparency around the entire process if you want to improve the likelihood of sustained success.

The Six Kinds of B2B Content Consumers

The Six Kinds of B2B Content Consumers

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Marketing is hard, especially content marketing. According to a new study, there are half a dozen species of industry information ingesters.

Mobile Engagement Marketing Is Essential in B2B, Too

Mobile Engagement Marketing Is Essential in B2B, Too

Creating apps to help build customer engagement is as important in B2B marketing as it is in B2C marketing.

Straight-Talk Marketing Rules

Straight-Talk Marketing Rules

A 30-year tech-industry veteran and longtime marketing executive, Rackspace Hosting CMO Rick Jackson believes in clarity above all.

News Byte: Financial Companies Lead B2B Online Ad Growth

News Byte: Financial Companies Lead B2B Online Ad Growth

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Entrenched industries, such as financial services and manufacturing, posted more growth in B2B online advertising last year than tech pioneers.

Dell Ad Takes Us Back to the Start

Dell Ad Takes Us Back to the Start

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Even multibillion dollar corporations have New Year's resolutions. Dell launches its first ad campaign since going private.

Why Everyone Hates Telemarketing, But Shouldn't

Why Everyone Hates Telemarketing, But Shouldn't

Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.

Marketing Leads Here!

Marketing Leads Here!

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Customers' changing purchase habits have extended marketers' reach further into the sales funnel, upping their contribution to revenue.

Q&A: Liz Miller, VP Marketing Programs and Operations, CMO Council

Q&A: Liz Miller, VP Marketing Programs and Operations, CMO Council

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The CMO Council recently asked 230 senior B2B marketing executives to rate themselves on improving their pipelines using modern technology. We talked to the study's director.

Time's Up! The (Zero) Moment of Truth Arrives

Time's Up! The (Zero) Moment of Truth Arrives

Month 12: Be wherever customers are when they begin their buying journey.

What's Your Marketing Data Management Type?

What's Your Marketing Data Management Type?

Take this quiz to learn whether you're a data management all star or wannabe.

News Byte: Demandbase Introduces B2B Retargeting Tool

News Byte: Demandbase Introduces B2B Retargeting Tool

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Company claims it's the first solution to depart from B2C-ordained processes.

Is Your Marketing Approach Mass Backwards?

Is Your Marketing Approach Mass Backwards?

Learn how to stop wasting your marketing budget on accounts that will never convert and focus on those that will.

B2B in 3D

B2B in 3D

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Emotional response is the key to closing big equipment sales. That's the reality, says Gavin Finn... well, the augmented reality.

Nicor Gas Goes Green—and Makes Good

Nicor Gas Goes Green—and Makes Good

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The Illinois-based natural gas company sparks awareness of its energy efficiency program among B2B prospects and homeowners.

Marketing's Next Big Move

Marketing's Next Big Move

Reaching the right prospects at the right time is integral to marketing and sales performance. Here's how to shorten the distance between a dream account and a signed account.

News Byte: Dell Officially Goes Private

News Byte: Dell Officially Goes Private

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The $24.9 billion acquisition signals a shift to the B2B realm.

News Byte: Gaining Insight Into Marketing Performance

News Byte: Gaining Insight Into Marketing Performance

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Silverpop's Revenue Analytics app aims to help marketers link campaigns to revenue.

News Byte: Eloqua Partners With Bizo

News Byte: Eloqua Partners With Bizo

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The idea is to merge display and social media advertising with marketing automation efforts.

News Byte: New Lattice App Brings PA to Lead Scoring

News Byte: New Lattice App Brings PA to Lead Scoring

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Lattice employs predictive analytics to settle the debate over what's a good lead.

Video: An Inside View on B2B Tech

Video: An Inside View on B2B Tech

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Brad Wamsley, managing director of the telecom and B2B practice at Harte-Hanks, dives deep with Direct Marketing News on how B2B marketers can tap into marketing technology to improve their performance.

News Byte: Demandbase Intros B2B Targeting for Facebook

News Byte: Demandbase Intros B2B Targeting for Facebook

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The company's proposition: Reach commercial buyers on social sites while they're at work.

Future Shock

Future Shock

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The marketing technology landscape is changing faster than ever. Here's what marketers need to know to keep pace.

Reshaping a Marketing Organization for Education in the 21st Century

Reshaping a Marketing Organization for Education in the 21st Century

It may have taken longer than some areas of life, but education is finally having its digital moment.

Marketing That's Good for Consumers is Good for Business

Marketing That's Good for Consumers is Good for Business

Keep your customers at the center of your marketing strategies.

The Sales Funnel is Dead

The Sales Funnel is Dead

Today's consumers expect that the sale is just the beginning of a journey of increasingly personalized and sustained engagement.

Video: Pros and Cons of RTB for B2B Marketers

Video: Pros and Cons of RTB for B2B Marketers

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Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.

Marketing Automation: Hot or Not?

Marketing Automation: Hot or Not?

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Salesforce.com and Oracle paid big money to get in the marketing automation game, but are many marketers playing yet?

News Byte: Demandbase Announces Marketo Integration

News Byte: Demandbase Announces Marketo Integration

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The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.