In this Demandbase webinar, you'll learn how to create your own Lean Content Roadmap: one that ensures your content is moving buyers through the pipeline without wasting resources.
B2B apps for sales and marketing are great—but you need to create transparency around the entire process if you want to improve the likelihood of sustained success.
Marketing is hard, especially content marketing. According to a new study, there are half a dozen species of industry information ingesters.
Creating apps to help build customer engagement is as important in B2B marketing as it is in B2C marketing.
A 30-year tech-industry veteran and longtime marketing executive, Rackspace Hosting CMO Rick Jackson believes in clarity above all.
Entrenched industries, such as financial services and manufacturing, posted more growth in B2B online advertising last year than tech pioneers.
Even multibillion dollar corporations have New Year's resolutions. Dell launches its first ad campaign since going private.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Customers' changing purchase habits have extended marketers' reach further into the sales funnel, upping their contribution to revenue.
The CMO Council recently asked 230 senior B2B marketing executives to rate themselves on improving their pipelines using modern technology. We talked to the study's director.
Month 12: Be wherever customers are when they begin their buying journey.
Take this quiz to learn whether you're a data management all star or wannabe.
Company claims it's the first solution to depart from B2C-ordained processes.
Learn how to stop wasting your marketing budget on accounts that will never convert and focus on those that will.
Emotional response is the key to closing big equipment sales. That's the reality, says Gavin Finn... well, the augmented reality.
The Illinois-based natural gas company sparks awareness of its energy efficiency program among B2B prospects and homeowners.
Reaching the right prospects at the right time is integral to marketing and sales performance. Here's how to shorten the distance between a dream account and a signed account.
The $24.9 billion acquisition signals a shift to the B2B realm.
Silverpop's Revenue Analytics app aims to help marketers link campaigns to revenue.
The idea is to merge display and social media advertising with marketing automation efforts.
Lattice employs predictive analytics to settle the debate over what's a good lead.
Brad Wamsley, managing director of the telecom and B2B practice at Harte-Hanks, dives deep with Direct Marketing News on how B2B marketers can tap into marketing technology to improve their performance.
The company's proposition: Reach commercial buyers on social sites while they're at work.
The marketing technology landscape is changing faster than ever. Here's what marketers need to know to keep pace.
It may have taken longer than some areas of life, but education is finally having its digital moment.
Keep your customers at the center of your marketing strategies.
Today's consumers expect that the sale is just the beginning of a journey of increasingly personalized and sustained engagement.
Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.
Salesforce.com and Oracle paid big money to get in the marketing automation game, but are many marketers playing yet?
The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.