A documented content marketing strategy can lead to more success, says a CMI study.
B2C and B2B marketers each have their own set of strategies and challenges, but they also have approaches that can apply to the other's marketing tactics.
Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.
When it comes to marketing automation and lead generation, Forrester Principal Analyst Lori Wizdo knows her stuff.
The "Uncarrier" relies on social conversations to connect with prospects for its new B2B initiative.
B2B marketers who bandy overused terms in their content marketing do so to their detriment.
Not only is Taulia making entertaining videos (how many B2B brands can make you laugh?), but the strategy behind its video marketing is impressive.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
Content marketing is big money—as in a $44 billion industry that generates three times as many leads per dollar spent as traditional marketing tactics.
In this Demandbase webinar, you'll learn how to create your own Lean Content Roadmap: one that ensures your content is moving buyers through the pipeline without wasting resources.
B2B apps for sales and marketing are great—but you need to create transparency around the entire process if you want to improve the likelihood of sustained success.
Marketing is hard, especially content marketing. According to a new study, there are half a dozen species of industry information ingesters.
Creating apps to help build customer engagement is as important in B2B marketing as it is in B2C marketing.
A 30-year tech-industry veteran and longtime marketing executive, Rackspace Hosting CMO Rick Jackson believes in clarity above all.
Entrenched industries, such as financial services and manufacturing, posted more growth in B2B online advertising last year than tech pioneers.
Even multibillion dollar corporations have New Year's resolutions. Dell launches its first ad campaign since going private.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Customers' changing purchase habits have extended marketers' reach further into the sales funnel, upping their contribution to revenue.
The CMO Council recently asked 230 senior B2B marketing executives to rate themselves on improving their pipelines using modern technology. We talked to the study's director.
Month 12: Be wherever customers are when they begin their buying journey.
Take this quiz to learn whether you're a data management all star or wannabe.
Company claims it's the first solution to depart from B2C-ordained processes.
Learn how to stop wasting your marketing budget on accounts that will never convert and focus on those that will.
Emotional response is the key to closing big equipment sales. That's the reality, says Gavin Finn... well, the augmented reality.
The Illinois-based natural gas company sparks awareness of its energy efficiency program among B2B prospects and homeowners.
Reaching the right prospects at the right time is integral to marketing and sales performance. Here's how to shorten the distance between a dream account and a signed account.
The $24.9 billion acquisition signals a shift to the B2B realm.
Silverpop's Revenue Analytics app aims to help marketers link campaigns to revenue.
The idea is to merge display and social media advertising with marketing automation efforts.
Lattice employs predictive analytics to settle the debate over what's a good lead.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.