A study conducted by market research firm Forrester and social network LinkedIn found that business social media sites are becoming a place where IT decision makers go to validate information.
Most marketers aren't collaborating with sales, and the effects can have a rather scary impact on the bottom line.
B2B SMBs want intimate engaged social communities, while their B2C counterparts crave large social followings
Silverpop adds LinkedIn integration to its Social Sign-In feature, which provides B2B marketers with valuable information about prospects and customers who use that feature.
Big Data—it's here to stay and it's getting bigger every second. Might as well embrace it.
B2B sales lead generation is all about building and nurturing solid customer relationships—and that means hiring the right people for your team.
B2B companies have a growing interest in social, but also have ongoing frustrations with how to gauge its impact, according to Webmarketing123's new "State of Digital Marketing 2012 Report."
Mitel, a provider of unified communications (UC) and contact center technologies, announced Aug. 27 that Martyn Etherington had been named company CMO.
Infogroup Targeting Solutions, a database marketing solutions provider, has launched Sapphire, a "multichannel prospecting" database designed for B2B marketers with modeling capabilities and analytics.
As CMO of Xerox, Christa Carone's main challenge is getting the public to recognize the company's vast role as a services provider in the B2B space.
Webinars are a good source of leads for many marketers, especially in B2B—but they also have their fair share of challenges.
Demandbase, a company that helps B2B companies target consumers online, today launched its Strategic Services group, which is designed to help its clients navigate it's Real time ID Platform, said Greg Ott, CMO of the company.
Twenty percent of b-to-b marketers don't measure the effectiveness of their campaigns, particularly when it comes to generating marketing-sourced sales leads, said Adam Blitzer, COO of Pardot, a marketing automation company that specializes in b-to-b.
What's in our mailbox this month: B-to-b direct mailers
Staples, Inc. launched a new e-commerce site for its b-to-b division, Staples Advantage, said Laura Brooks, VP of b-to-b e-commerce at Staples. The new site is designed to feature faster and easier search navigation, alternative product recommendations and enhanced site customization, among other changes.
B-to-b marketers should expect realistic growth, evolve with new technologies, and use data to drive business decisions, said Terry Jukes, president of B2B Direct Marketing Intelligence, a marketing services consultancy, on July 14.
Anderson Direct Marketing will launch a b-to-b direct mail and email campaign on August 1 to introduce the company's interactive services division, as well as the firm's new tagline and website.
The Audit Bureau of Circulations (ABC) highlighted the growing importance of digital content this week when it released its first audit report specifically for e-newsletters. ABC's interactive unit, ABCi, had offered multimedia reports that include e-newsletter information, but this report, for Advertising Age, is the first to focus solely on a publisher's combined e-newsletter products. Previous e-newsletter audits appeared on Consolidated Media Reports or Multimedia Publisher's Statements.
Business-related social media sites are an effective way to expand reach and generate quality leads — and are gaining popularity for those purposes. Four experts discuss the best ways to develop social media programs
With too few dollars in the ever-shrinking b-to-b marketing budget, marketers are hard-pressed to quickly generate qualified, sales-ready leads. M. H. (Mac) McIntosh, president and principal consultant of Mac McIntosh Inc., suggests eight tips for making the most of a minimal budget.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.