B2B Marketing

B2B: Glass Is Half Empty on Digital Commerce

B2B: Glass Is Half Empty on Digital Commerce

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Digital commerce revenues in the B2B market are still surprisingly small, a new report says.

A B2B Campaign Designed for Adventure

A B2B Campaign Designed for Adventure

Tetra Pak successfully uses a highly targeted campaign to demonstrate its marketing and product expertise, not just sell packaging.

Your Buyer Has a Name

Your Buyer Has a Name

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B2B companies that use personas are twice as likely to exceed lead and revenue goals as those that don't.

Pay Attention to Me!

Pay Attention to Me!

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Eight ways B2B marketers can better engage their audiences inside and outside of the inbox.

B2B Buyer Demands Have Changed the Game

B2B Buyer Demands Have Changed the Game

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Ninety-eight percent of global business buyers do at least some online research on work-related purchases they make offline.

Bombora and Adobe Announce Partnership

Bombora and Adobe Announce Partnership

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The Bombora data is available via Audience Marketplace.

Account-Based Marketing Gets Results, Say Users

Account-Based Marketing Gets Results, Say Users

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Ninety-six percent of B2B marketers using account-based marketing report that it's a key driver of marketing success.

5 Ways B2B Marketers Can Channel the B2C Force

5 Ways B2B Marketers Can Channel the B2C Force

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Learn to humanize their approach, they can.

B2B Content Marketing Is a Numbers Game [Infographic]

B2B Content Marketing Is a Numbers Game [Infographic]

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Younger B2B prospects are less likely to read your white papers than older ones, but they're less averse to content with a sales pitch.

Clients, Copy, and Creative

Clients, Copy, and Creative

Snapshots from a long and jam-packed day in the life of JD Biros, creative director at Sudden Impact Marketing.

Forget B2B or B2C—It's About C2B

Forget B2B or B2C—It's About C2B

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Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.

The Majority of B2B Companies Are Using Incomplete Data

The Majority of B2B Companies Are Using Incomplete Data

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71% of the records in B2B marketing databases suffer from a lack of accuracy and completeness.

LinkedIn Adds Bizo-Inspired Features to Marketing Platform

LinkedIn Adds Bizo-Inspired Features to Marketing Platform

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The business network joins Facebook and Twitter in providing advertisers the ability to follow leads with adds across outside publishers.

Moat and Madison Logic Data Team Up on B2B Ads

Moat and Madison Logic Data Team Up on B2B Ads

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The goal: remove click-through rate as a key metric for display advertisers, says Madison Logic Data's CEO.

The B2B Marketing Rules of Social Media

The B2B Marketing Rules of Social Media

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A new study shows that B2B marketers aren't getting the most out of social media's ability to reach, attract, and retain buyers.

Madison Logic Spins Off Data Company

Madison Logic Spins Off Data Company

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Company founder Erik Matlick will head the new venture concentrated on the activation of intent data for B2B marketers.

The Key to B2B Success: Account-Based Marketing

The Key to B2B Success: Account-Based Marketing

In this webinar, you'll discover how account-based marketing can help you achieve better results in three key stages.

Success Goes Up When Marketers Write it Down

Success Goes Up When Marketers Write it Down

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A documented content marketing strategy can lead to more success, says a CMI study.

New App Aims to Quicken Reps' Response on Salesforce

New App Aims to Quicken Reps' Response on Salesforce

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Demandbase's Sales Accelerator provides buyer alerts via Salesforce.com, which has made an investment in the company.

7 Ways to Boost Mobile B2B Marketing

7 Ways to Boost Mobile B2B Marketing

B2B customers are just as if not more mobile-oriented at work as they are as consumers.

Are B2B and B2C Marketing Really All That Different?

Are B2B and B2C Marketing Really All That Different?

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B2C and B2B marketers each have their own set of strategies and challenges, but they also have approaches that can apply to the other's marketing tactics.

Is Reliance on Email Stifling Lead Nurturing?

Is Reliance on Email Stifling Lead Nurturing?

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Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.

Spangler Candy Is No Dum Dum When it Comes to Email

Spangler Candy Is No Dum Dum When it Comes to Email

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Who can take data and turn it into insight? The candy man can.

Customer Centricity is Proving Profitable for B2B Brands

Customer Centricity is Proving Profitable for B2B Brands

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New research shows customer-focused B2B brands saw 31% more growth in revenue than their product-focused competition.

Revving Up Marketing Automation for Lead Gen

Revving Up Marketing Automation for Lead Gen

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When it comes to marketing automation and lead generation, Forrester Principal Analyst Lori Wizdo knows her stuff.

B2B Companies Should Care About e-Commerce Too

B2B Companies Should Care About e-Commerce Too

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New research shows that e-commerce may be just as valuable to B2B as to B2C.

T-Mobile Proves that Social Isn't Just for B2Cs

T-Mobile Proves that Social Isn't Just for B2Cs

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The "Uncarrier" relies on social conversations to connect with prospects for its new B2B initiative.

Removing the Stinger From Empty Buzzwords

Removing the Stinger From Empty Buzzwords

B2B marketers who bandy overused terms in their content marketing do so to their detriment.

Taulia: A B2B Brand with a Strategic Approach to Video Marketing

Taulia: A B2B Brand with a Strategic Approach to Video Marketing

Not only is Taulia making entertaining videos (how many B2B brands can make you laugh?), but the strategy behind its video marketing is impressive.

Demandbase Debuts B2B Marketing Cloud

Demandbase Debuts B2B Marketing Cloud

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Campaign tracking monitors ROI for individual accounts across the funnel.

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