B2B Marketing

The B2B Marketing Rules of Social Media

The B2B Marketing Rules of Social Media

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A new study shows that B2B marketers aren't getting the most out of social media's ability to reach, attract, and retain buyers.

Madison Logic Spins Off Data Company

Madison Logic Spins Off Data Company

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Company founder Erik Matlick will head the new venture concentrated on the activation of intent data for B2B marketers.

The Key to B2B Success: Account-Based Marketing

The Key to B2B Success: Account-Based Marketing

In this webinar, you'll discover how account-based marketing can help you achieve better results in three key stages.

New App Aims to Quicken Reps' Response on Salesforce

New App Aims to Quicken Reps' Response on Salesforce

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Demandbase's Sales Accelerator provides buyer alerts via Salesforce.com, which has made an investment in the company.

7 Ways to Boost Mobile B2B Marketing

7 Ways to Boost Mobile B2B Marketing

B2B customers are just as if not more mobile-oriented at work as they are as consumers.

Spangler Candy Is No Dum Dum When it Comes to Email

Spangler Candy Is No Dum Dum When it Comes to Email

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Who can take data and turn it into insight? The candy man can.

Customer Centricity is Proving Profitable for B2B Brands

Customer Centricity is Proving Profitable for B2B Brands

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New research shows customer-focused B2B brands saw 31% more growth in revenue than their product-focused competition.

B2B Companies Should Care About e-Commerce Too

B2B Companies Should Care About e-Commerce Too

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New research shows that e-commerce may be just as valuable to B2B as to B2C.

Demandbase Debuts B2B Marketing Cloud

Demandbase Debuts B2B Marketing Cloud

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Campaign tracking monitors ROI for individual accounts across the funnel.

B2B Advertisers Gain Access to YouTube and Mobile Networks

B2B Advertisers Gain Access to YouTube and Mobile Networks

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Demandbase announces the addition of video and mobile ad serving to its B2B marketing platform.

News Byte: Demandbase Snares $15 Million to Grow B2B Ad Platform

News Byte: Demandbase Snares $15 Million to Grow B2B Ad Platform

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Head of investor group lauds the company's convergence of marketing and advertising technology.

News Byte: Demandbase Intros Automated B2B Retargeting

News Byte: Demandbase Intros Automated B2B Retargeting

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The company maintains that up to 80% of current retargeting efforts are wasted on the wrong prospects.

Storytelling at Scale

Storytelling at Scale

Using content marketing to connect with the right customers in an authentic way.

Schneider Electric Gets Personal With its Millions of Customers

Schneider Electric Gets Personal With its Millions of Customers

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Its revamped preference center offers personalization for customers in 120 countries.

B2B Marketers Enhance Budgets, But Not Methods

B2B Marketers Enhance Budgets, But Not Methods

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Only 1% of their budgets will be devoted to data analytics; 20% is earmarked for trade shows.

Lead Cloud on the Horizon

Lead Cloud on the Horizon

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Quantity versus quality—turns out you can actually have both. B2B marketers, 2014 will be your year.

Customer Engagement in B2B Marketing

Customer Engagement in B2B Marketing

Not just for B2C marketers, customer engagement is an approach B2B marketers also can take to bolster loyalty and the likelihood to repurchase.

Data Quality's Dirty Little Secret

Data Quality's Dirty Little Secret

A new survey links data quality to revenue growth.

Maximize Collateral ROI in B2B Marketing

Maximize Collateral ROI in B2B Marketing

When marketers discover the hidden costs of collateral they can make adjustments to shift needed marketing dollars elsewhere.

News Byte: Demandbase Introduces B2B Retargeting Tool

News Byte: Demandbase Introduces B2B Retargeting Tool

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Company claims it's the first solution to depart from B2C-ordained processes.

News Byte: Demandbase Intros B2B Targeting for Facebook

News Byte: Demandbase Intros B2B Targeting for Facebook

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The company's proposition: Reach commercial buyers on social sites while they're at work.

Video: Pros and Cons of RTB for B2B Marketers

Video: Pros and Cons of RTB for B2B Marketers

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Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.

News Byte: Demandbase Announces Marketo Integration

News Byte: Demandbase Announces Marketo Integration

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The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.

Campaign ROI Is Out. Weighted Campaign Influence Is In.

Campaign ROI Is Out. Weighted Campaign Influence Is In.

Traditional campaign ROI is dead. This sad and poorly tracked metric for B2B marketers has got to go.

Are these Three Email Addresses Corrupting Your Inbox?

Are these Three Email Addresses Corrupting Your Inbox?

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Catch-all, high-risk, invalid—oh my! Beware these key contributors to lower inbox placement rates.

Q&A: Evelyn Neill, chief creative office, Doremus New York

Q&A: Evelyn Neill, chief creative office, Doremus New York

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Evelyn Neill, chief creative officer at Doremus New York, talks B2B marketing, earning consumer trust, and the beauty of the ocean.

Heinz Dishes With Customers

Heinz Dishes With Customers

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The global foodstuffs brand stocks its website with deliciously on-target content for foodservice operators.

B2B Email Gets Contextual

B2B Email Gets Contextual

Just like their B2C counterparts, B2B marketers need to optimize email targeting to grab customers' attention, and fast.

Download: Making Display Ads Highly Effective for B2B Marketers

Download: Making Display Ads Highly Effective for B2B Marketers

Get the Demandbase whitepaper you need to create targeted, relevant, connected conversations with your customers at every stage of the buying cycle.

5 Big Data Insights to Transform B2B Lead Gen

5 Big Data Insights to Transform B2B Lead Gen

Marketers who take a savvy approach to lead nurturing can free up salespeople to spend more time selling.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...