While social media should certainly play a key role in the modern B2B sales process, social alone won't solve all the woes of today's sellers.
Leveraging Big Data for better prospecting and improved conversion rates.
The brand generates serious buzz with a highly targeted campaign.
How marketing automation reduces the cost of B2B sales.
Targeting is the domain of B2C marketers alone; B2B targeting can help maximize campaign effectiveness.
Marketers who use content as part of their marketing mix must ensure that their content is meaningful for their audience.
For B2B marketers, the era of demographic data has ended, and it's the dawn of behavioral data.
Hair care brand Redken brings stylists from the analog world of printed look books to an integrated mobile experience.
"Marketing marketing to marketing." It's a little bit magic and a little bit logic—but its 100% about helping marketing professionals do their jobs better.
B2C companies aren't the only ones using social marketing to build customer engagement. B2B firms are using it as a part of the sales funnel.
Use these tips to ensure your B2B social campaign engages.
B2B marketing can be tricky business. One of its biggest challenges is that prospects can go underground for months at a time without actually losing interest.
Some quick info hits to keep you up-to-date, including the number of additional leads generated by B2B companies that blog versus those that don't.
Eyeglass lens and sunglasses manufacturer Transitions Optical takes a multichannel approach to educate plan reps and brokers.
With social and mobile continuing to grow at astounding rates, marketers can't afford to ignore either of the two giants any longer—especially when it comes to conversion rates.
Customer-centric B2B marketers create a continuous flow of conversations and interactions with buyers
Experts agree with a new study saying that its business-to-business as usual for enterprise marketers when it comes to isolating key accounts.
Content is the secret to building a dominant B2B brand in an overly crowded marketplace.
Creating buzz and building engagement in the B2C world takes many forms. In B2B, it's all about content marketing.
It doesn't take an advanced degree in economics to crunch the numbers currently plaguing the magazine industry—but partnership marketing can save the day.
The professional social network aims to lure B2B marketers with its new API program.
These quick tips and tricks make all the difference between closing the next sale or ending up in the junk folder.
Godiva's Pete Campbell, director of corporate sales and customer service on why it's the personal touch that matters, whether we're talking B2B or B2C.
Lists are still bread and butter for marketers, according to Infogroup's Jeff Adee, SVP of B2B list services, speaking at the 2012 DMA show in Las Vegas.
A new online display ad service for B2B marketers uses a list of 1.5 billion corporate IP addresses to aim targeted messages directly at specific prospects.
B2B marketers and salespeople must reconsider buyer behavior to keep today's customers engaged.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.