B2B Marketing

Spangler Candy Is No Dum Dum When it Comes to Email

Spangler Candy Is No Dum Dum When it Comes to Email

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Who can take data and turn it into insight? The candy man can.

Customer Centricity is Proving Profitable for B2B Brands

Customer Centricity is Proving Profitable for B2B Brands

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New research shows customer-focused B2B brands saw 31% more growth in revenue than their product-focused competition.

B2B Companies Should Care About e-Commerce Too

B2B Companies Should Care About e-Commerce Too

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New research shows that e-commerce may be just as valuable to B2B as to B2C.

Demandbase Debuts B2B Marketing Cloud

Demandbase Debuts B2B Marketing Cloud

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Campaign tracking monitors ROI for individual accounts across the funnel.

B2B Advertisers Gain Access to YouTube and Mobile Networks

B2B Advertisers Gain Access to YouTube and Mobile Networks

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Demandbase announces the addition of video and mobile ad serving to its B2B marketing platform.

News Byte: Demandbase Snares $15 Million to Grow B2B Ad Platform

News Byte: Demandbase Snares $15 Million to Grow B2B Ad Platform

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Head of investor group lauds the company's convergence of marketing and advertising technology.

News Byte: Demandbase Intros Automated B2B Retargeting

News Byte: Demandbase Intros Automated B2B Retargeting

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The company maintains that up to 80% of current retargeting efforts are wasted on the wrong prospects.

Storytelling at Scale

Storytelling at Scale

Using content marketing to connect with the right customers in an authentic way.

Schneider Electric Gets Personal With its Millions of Customers

Schneider Electric Gets Personal With its Millions of Customers

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Its revamped preference center offers personalization for customers in 120 countries.

B2B Marketers Enhance Budgets, But Not Methods

B2B Marketers Enhance Budgets, But Not Methods

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Only 1% of their budgets will be devoted to data analytics; 20% is earmarked for trade shows.

Lead Cloud on the Horizon

Lead Cloud on the Horizon

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Quantity versus quality—turns out you can actually have both. B2B marketers, 2014 will be your year.

Customer Engagement in B2B Marketing

Customer Engagement in B2B Marketing

Not just for B2C marketers, customer engagement is an approach B2B marketers also can take to bolster loyalty and the likelihood to repurchase.

Data Quality's Dirty Little Secret

Data Quality's Dirty Little Secret

A new survey links data quality to revenue growth.

Maximize Collateral ROI in B2B Marketing

Maximize Collateral ROI in B2B Marketing

When marketers discover the hidden costs of collateral they can make adjustments to shift needed marketing dollars elsewhere.

News Byte: Demandbase Introduces B2B Retargeting Tool

News Byte: Demandbase Introduces B2B Retargeting Tool

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Company claims it's the first solution to depart from B2C-ordained processes.

News Byte: Demandbase Intros B2B Targeting for Facebook

News Byte: Demandbase Intros B2B Targeting for Facebook

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The company's proposition: Reach commercial buyers on social sites while they're at work.

Video: Pros and Cons of RTB for B2B Marketers

Video: Pros and Cons of RTB for B2B Marketers

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Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.

News Byte: Demandbase Announces Marketo Integration

News Byte: Demandbase Announces Marketo Integration

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The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.

Campaign ROI Is Out. Weighted Campaign Influence Is In.

Campaign ROI Is Out. Weighted Campaign Influence Is In.

Traditional campaign ROI is dead. This sad and poorly tracked metric for B2B marketers has got to go.

Are these Three Email Addresses Corrupting Your Inbox?

Are these Three Email Addresses Corrupting Your Inbox?

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Catch-all, high-risk, invalid—oh my! Beware these key contributors to lower inbox placement rates.

Q&A: Evelyn Neill, chief creative office, Doremus New York

Q&A: Evelyn Neill, chief creative office, Doremus New York

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Evelyn Neill, chief creative officer at Doremus New York, talks B2B marketing, earning consumer trust, and the beauty of the ocean.

Heinz Dishes With Customers

Heinz Dishes With Customers

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The global foodstuffs brand stocks its website with deliciously on-target content for foodservice operators.

B2B Email Gets Contextual

B2B Email Gets Contextual

Just like their B2C counterparts, B2B marketers need to optimize email targeting to grab customers' attention, and fast.

Download: Making Display Ads Highly Effective for B2B Marketers

Download: Making Display Ads Highly Effective for B2B Marketers

Get the Demandbase whitepaper you need to create targeted, relevant, connected conversations with your customers at every stage of the buying cycle.

5 Big Data Insights to Transform B2B Lead Gen

5 Big Data Insights to Transform B2B Lead Gen

Marketers who take a savvy approach to lead nurturing can free up salespeople to spend more time selling.

Relevancy Is the Cornerstone of B2B Loyalty

Relevancy Is the Cornerstone of B2B Loyalty

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Customer insight helps to lay the foundation of relevant interactions that are essential to building trust with B2B buyers

It's Unanimous (Almost); B2B CMOs Are the Real Deal

It's Unanimous (Almost); B2B CMOs Are the Real Deal

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Ninety-seven percent of chief marketers at B2B companies say they are being asked to do things they weren't asked to do only two years ago.

Seton Aces Its Website Optimization

Seton Aces Its Website Optimization

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The safety signage manufacturer boosts conversions with testing tool that doesn't tax its IT department.

Not All Data Is Created Equally

Not All Data Is Created Equally

Capturing the right data for customer retention and growth.

Social Selling 2.0: Big Data Just in Time

Social Selling 2.0: Big Data Just in Time

While social media should certainly play a key role in the modern B2B sales process, social alone won't solve all the woes of today's sellers.

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Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.