Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.
The business network joins Facebook and Twitter in providing advertisers the ability to follow leads with adds across outside publishers.
The goal: remove click-through rate as a key metric for display advertisers, says Madison Logic Data's CEO.
A new study shows that B2B marketers aren't getting the most out of social media's ability to reach, attract, and retain buyers.
Company founder Erik Matlick will head the new venture concentrated on the activation of intent data for B2B marketers.
In this webinar, you'll discover how account-based marketing can help you achieve better results in three key stages.
Demandbase's Sales Accelerator provides buyer alerts via Salesforce.com, which has made an investment in the company.
B2B customers are just as if not more mobile-oriented at work as they are as consumers.
Who can take data and turn it into insight? The candy man can.
New research shows customer-focused B2B brands saw 31% more growth in revenue than their product-focused competition.
New research shows that e-commerce may be just as valuable to B2B as to B2C.
Campaign tracking monitors ROI for individual accounts across the funnel.
Demandbase announces the addition of video and mobile ad serving to its B2B marketing platform.
Head of investor group lauds the company's convergence of marketing and advertising technology.
The company maintains that up to 80% of current retargeting efforts are wasted on the wrong prospects.
Using content marketing to connect with the right customers in an authentic way.
Its revamped preference center offers personalization for customers in 120 countries.
Only 1% of their budgets will be devoted to data analytics; 20% is earmarked for trade shows.
Quantity versus quality—turns out you can actually have both. B2B marketers, 2014 will be your year.
Not just for B2C marketers, customer engagement is an approach B2B marketers also can take to bolster loyalty and the likelihood to repurchase.
A new survey links data quality to revenue growth.
When marketers discover the hidden costs of collateral they can make adjustments to shift needed marketing dollars elsewhere.
Company claims it's the first solution to depart from B2C-ordained processes.
The company's proposition: Reach commercial buyers on social sites while they're at work.
Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.
The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.
Traditional campaign ROI is dead. This sad and poorly tracked metric for B2B marketers has got to go.
Catch-all, high-risk, invalid—oh my! Beware these key contributors to lower inbox placement rates.
Evelyn Neill, chief creative officer at Doremus New York, talks B2B marketing, earning consumer trust, and the beauty of the ocean.
The global foodstuffs brand stocks its website with deliciously on-target content for foodservice operators.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...