B2B Marketing

Clients, Copy, and Creative

Clients, Copy, and Creative

Snapshots from a long and jam-packed day in the life of JD Biros, creative director at Sudden Impact Marketing.

Forget B2B or B2C—It's About C2B

Forget B2B or B2C—It's About C2B

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Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.

The Majority of B2B Companies Are Using Incomplete Data

The Majority of B2B Companies Are Using Incomplete Data

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71% of the records in B2B marketing databases suffer from a lack of accuracy and completeness.

LinkedIn Adds Bizo-Inspired Features to Marketing Platform

LinkedIn Adds Bizo-Inspired Features to Marketing Platform

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The business network joins Facebook and Twitter in providing advertisers the ability to follow leads with adds across outside publishers.

Moat and Madison Logic Data Team Up on B2B Ads

Moat and Madison Logic Data Team Up on B2B Ads

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The goal: remove click-through rate as a key metric for display advertisers, says Madison Logic Data's CEO.

The B2B Marketing Rules of Social Media

The B2B Marketing Rules of Social Media

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A new study shows that B2B marketers aren't getting the most out of social media's ability to reach, attract, and retain buyers.

Madison Logic Spins Off Data Company

Madison Logic Spins Off Data Company

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Company founder Erik Matlick will head the new venture concentrated on the activation of intent data for B2B marketers.

The Key to B2B Success: Account-Based Marketing

The Key to B2B Success: Account-Based Marketing

In this webinar, you'll discover how account-based marketing can help you achieve better results in three key stages.

Success Goes Up When Marketers Write it Down

Success Goes Up When Marketers Write it Down

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A documented content marketing strategy can lead to more success, says a CMI study.

New App Aims to Quicken Reps' Response on Salesforce

New App Aims to Quicken Reps' Response on Salesforce

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Demandbase's Sales Accelerator provides buyer alerts via Salesforce.com, which has made an investment in the company.

7 Ways to Boost Mobile B2B Marketing

7 Ways to Boost Mobile B2B Marketing

B2B customers are just as if not more mobile-oriented at work as they are as consumers.

Are B2B and B2C Marketing Really All That Different?

Are B2B and B2C Marketing Really All That Different?

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B2C and B2B marketers each have their own set of strategies and challenges, but they also have approaches that can apply to the other's marketing tactics.

Is Reliance on Email Stifling Lead Nurturing?

Is Reliance on Email Stifling Lead Nurturing?

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Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.

Spangler Candy Is No Dum Dum When it Comes to Email

Spangler Candy Is No Dum Dum When it Comes to Email

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Who can take data and turn it into insight? The candy man can.

Customer Centricity is Proving Profitable for B2B Brands

Customer Centricity is Proving Profitable for B2B Brands

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New research shows customer-focused B2B brands saw 31% more growth in revenue than their product-focused competition.

Revving Up Marketing Automation for Lead Gen

Revving Up Marketing Automation for Lead Gen

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When it comes to marketing automation and lead generation, Forrester Principal Analyst Lori Wizdo knows her stuff.

B2B Companies Should Care About e-Commerce Too

B2B Companies Should Care About e-Commerce Too

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New research shows that e-commerce may be just as valuable to B2B as to B2C.

T-Mobile Proves that Social Isn't Just for B2Cs

T-Mobile Proves that Social Isn't Just for B2Cs

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The "Uncarrier" relies on social conversations to connect with prospects for its new B2B initiative.

Removing the Stinger From Empty Buzzwords

Removing the Stinger From Empty Buzzwords

B2B marketers who bandy overused terms in their content marketing do so to their detriment.

Taulia: A B2B Brand with a Strategic Approach to Video Marketing

Taulia: A B2B Brand with a Strategic Approach to Video Marketing

Not only is Taulia making entertaining videos (how many B2B brands can make you laugh?), but the strategy behind its video marketing is impressive.

Demandbase Debuts B2B Marketing Cloud

Demandbase Debuts B2B Marketing Cloud

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Campaign tracking monitors ROI for individual accounts across the funnel.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Infographic: Content Marketing Matters

Infographic: Content Marketing Matters

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Content marketing is big money—as in a $44 billion industry that generates three times as many leads per dollar spent as traditional marketing tactics.

B2B Advertisers Gain Access to YouTube and Mobile Networks

B2B Advertisers Gain Access to YouTube and Mobile Networks

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Demandbase announces the addition of video and mobile ad serving to its B2B marketing platform.

The Lean Content Roadmap: How B2B Marketers Can Do More With Less

The Lean Content Roadmap: How B2B Marketers Can Do More With Less

In this Demandbase webinar, you'll learn how to create your own Lean Content Roadmap: one that ensures your content is moving buyers through the pipeline without wasting resources.

The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

B2B apps for sales and marketing are great—but you need to create transparency around the entire process if you want to improve the likelihood of sustained success.

The Six Kinds of B2B Content Consumers

The Six Kinds of B2B Content Consumers

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Marketing is hard, especially content marketing. According to a new study, there are half a dozen species of industry information ingesters.

News Byte: Demandbase Snares $15 Million to Grow B2B Ad Platform

News Byte: Demandbase Snares $15 Million to Grow B2B Ad Platform

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Head of investor group lauds the company's convergence of marketing and advertising technology.

Mobile Engagement Marketing Is Essential in B2B, Too

Mobile Engagement Marketing Is Essential in B2B, Too

Creating apps to help build customer engagement is as important in B2B marketing as it is in B2C marketing.

News Byte: Demandbase Intros Automated B2B Retargeting

News Byte: Demandbase Intros Automated B2B Retargeting

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The company maintains that up to 80% of current retargeting efforts are wasted on the wrong prospects.

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