Who can take data and turn it into insight? The candy man can.
New research shows customer-focused B2B brands saw 31% more growth in revenue than their product-focused competition.
New research shows that e-commerce may be just as valuable to B2B as to B2C.
Campaign tracking monitors ROI for individual accounts across the funnel.
Demandbase announces the addition of video and mobile ad serving to its B2B marketing platform.
Head of investor group lauds the company's convergence of marketing and advertising technology.
The company maintains that up to 80% of current retargeting efforts are wasted on the wrong prospects.
Using content marketing to connect with the right customers in an authentic way.
Its revamped preference center offers personalization for customers in 120 countries.
Only 1% of their budgets will be devoted to data analytics; 20% is earmarked for trade shows.
Quantity versus quality—turns out you can actually have both. B2B marketers, 2014 will be your year.
Not just for B2C marketers, customer engagement is an approach B2B marketers also can take to bolster loyalty and the likelihood to repurchase.
A new survey links data quality to revenue growth.
When marketers discover the hidden costs of collateral they can make adjustments to shift needed marketing dollars elsewhere.
Company claims it's the first solution to depart from B2C-ordained processes.
The company's proposition: Reach commercial buyers on social sites while they're at work.
Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.
The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.
Traditional campaign ROI is dead. This sad and poorly tracked metric for B2B marketers has got to go.
Catch-all, high-risk, invalid—oh my! Beware these key contributors to lower inbox placement rates.
Evelyn Neill, chief creative officer at Doremus New York, talks B2B marketing, earning consumer trust, and the beauty of the ocean.
The global foodstuffs brand stocks its website with deliciously on-target content for foodservice operators.
Just like their B2C counterparts, B2B marketers need to optimize email targeting to grab customers' attention, and fast.
Get the Demandbase whitepaper you need to create targeted, relevant, connected conversations with your customers at every stage of the buying cycle.
Marketers who take a savvy approach to lead nurturing can free up salespeople to spend more time selling.
Customer insight helps to lay the foundation of relevant interactions that are essential to building trust with B2B buyers
Ninety-seven percent of chief marketers at B2B companies say they are being asked to do things they weren't asked to do only two years ago.
The safety signage manufacturer boosts conversions with testing tool that doesn't tax its IT department.
Capturing the right data for customer retention and growth.
While social media should certainly play a key role in the modern B2B sales process, social alone won't solve all the woes of today's sellers.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.