A new study shows that B2B marketers aren't getting the most out of social media's ability to reach, attract, and retain buyers.
Company founder Erik Matlick will head the new venture concentrated on the activation of intent data for B2B marketers.
In this webinar, you'll discover how account-based marketing can help you achieve better results in three key stages.
Demandbase's Sales Accelerator provides buyer alerts via Salesforce.com, which has made an investment in the company.
B2B customers are just as if not more mobile-oriented at work as they are as consumers.
Who can take data and turn it into insight? The candy man can.
New research shows customer-focused B2B brands saw 31% more growth in revenue than their product-focused competition.
New research shows that e-commerce may be just as valuable to B2B as to B2C.
Campaign tracking monitors ROI for individual accounts across the funnel.
Demandbase announces the addition of video and mobile ad serving to its B2B marketing platform.
Head of investor group lauds the company's convergence of marketing and advertising technology.
The company maintains that up to 80% of current retargeting efforts are wasted on the wrong prospects.
Using content marketing to connect with the right customers in an authentic way.
Its revamped preference center offers personalization for customers in 120 countries.
Only 1% of their budgets will be devoted to data analytics; 20% is earmarked for trade shows.
Quantity versus quality—turns out you can actually have both. B2B marketers, 2014 will be your year.
Not just for B2C marketers, customer engagement is an approach B2B marketers also can take to bolster loyalty and the likelihood to repurchase.
A new survey links data quality to revenue growth.
When marketers discover the hidden costs of collateral they can make adjustments to shift needed marketing dollars elsewhere.
Company claims it's the first solution to depart from B2C-ordained processes.
The company's proposition: Reach commercial buyers on social sites while they're at work.
Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.
The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.
Traditional campaign ROI is dead. This sad and poorly tracked metric for B2B marketers has got to go.
Catch-all, high-risk, invalid—oh my! Beware these key contributors to lower inbox placement rates.
Evelyn Neill, chief creative officer at Doremus New York, talks B2B marketing, earning consumer trust, and the beauty of the ocean.
The global foodstuffs brand stocks its website with deliciously on-target content for foodservice operators.
Just like their B2C counterparts, B2B marketers need to optimize email targeting to grab customers' attention, and fast.
Get the Demandbase whitepaper you need to create targeted, relevant, connected conversations with your customers at every stage of the buying cycle.
Marketers who take a savvy approach to lead nurturing can free up salespeople to spend more time selling.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...