B2B Marketing

Forget B2B or B2C—It's About C2B

Forget B2B or B2C—It's About C2B

By

Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.

LinkedIn Adds Bizo-Inspired Features to Marketing Platform

LinkedIn Adds Bizo-Inspired Features to Marketing Platform

By

The business network joins Facebook and Twitter in providing advertisers the ability to follow leads with adds across outside publishers.

Moat and Madison Logic Data Team Up on B2B Ads

Moat and Madison Logic Data Team Up on B2B Ads

By

The goal: remove click-through rate as a key metric for display advertisers, says Madison Logic Data's CEO.

The B2B Marketing Rules of Social Media

The B2B Marketing Rules of Social Media

By

A new study shows that B2B marketers aren't getting the most out of social media's ability to reach, attract, and retain buyers.

Madison Logic Spins Off Data Company

Madison Logic Spins Off Data Company

By

Company founder Erik Matlick will head the new venture concentrated on the activation of intent data for B2B marketers.

The Key to B2B Success: Account-Based Marketing

The Key to B2B Success: Account-Based Marketing

In this webinar, you'll discover how account-based marketing can help you achieve better results in three key stages.

New App Aims to Quicken Reps' Response on Salesforce

New App Aims to Quicken Reps' Response on Salesforce

By

Demandbase's Sales Accelerator provides buyer alerts via Salesforce.com, which has made an investment in the company.

7 Ways to Boost Mobile B2B Marketing

7 Ways to Boost Mobile B2B Marketing

B2B customers are just as if not more mobile-oriented at work as they are as consumers.

Spangler Candy Is No Dum Dum When it Comes to Email

Spangler Candy Is No Dum Dum When it Comes to Email

By

Who can take data and turn it into insight? The candy man can.

Customer Centricity is Proving Profitable for B2B Brands

Customer Centricity is Proving Profitable for B2B Brands

By

New research shows customer-focused B2B brands saw 31% more growth in revenue than their product-focused competition.

B2B Companies Should Care About e-Commerce Too

B2B Companies Should Care About e-Commerce Too

By

New research shows that e-commerce may be just as valuable to B2B as to B2C.

Demandbase Debuts B2B Marketing Cloud

Demandbase Debuts B2B Marketing Cloud

By

Campaign tracking monitors ROI for individual accounts across the funnel.

B2B Advertisers Gain Access to YouTube and Mobile Networks

B2B Advertisers Gain Access to YouTube and Mobile Networks

By

Demandbase announces the addition of video and mobile ad serving to its B2B marketing platform.

News Byte: Demandbase Snares $15 Million to Grow B2B Ad Platform

News Byte: Demandbase Snares $15 Million to Grow B2B Ad Platform

By

Head of investor group lauds the company's convergence of marketing and advertising technology.

News Byte: Demandbase Intros Automated B2B Retargeting

News Byte: Demandbase Intros Automated B2B Retargeting

By

The company maintains that up to 80% of current retargeting efforts are wasted on the wrong prospects.

Storytelling at Scale

Storytelling at Scale

Using content marketing to connect with the right customers in an authentic way.

Schneider Electric Gets Personal With its Millions of Customers

Schneider Electric Gets Personal With its Millions of Customers

By

Its revamped preference center offers personalization for customers in 120 countries.

B2B Marketers Enhance Budgets, But Not Methods

B2B Marketers Enhance Budgets, But Not Methods

By

Only 1% of their budgets will be devoted to data analytics; 20% is earmarked for trade shows.

Lead Cloud on the Horizon

Lead Cloud on the Horizon

By

Quantity versus quality—turns out you can actually have both. B2B marketers, 2014 will be your year.

Customer Engagement in B2B Marketing

Customer Engagement in B2B Marketing

Not just for B2C marketers, customer engagement is an approach B2B marketers also can take to bolster loyalty and the likelihood to repurchase.

Data Quality's Dirty Little Secret

Data Quality's Dirty Little Secret

A new survey links data quality to revenue growth.

Maximize Collateral ROI in B2B Marketing

Maximize Collateral ROI in B2B Marketing

When marketers discover the hidden costs of collateral they can make adjustments to shift needed marketing dollars elsewhere.

News Byte: Demandbase Introduces B2B Retargeting Tool

News Byte: Demandbase Introduces B2B Retargeting Tool

By

Company claims it's the first solution to depart from B2C-ordained processes.

News Byte: Demandbase Intros B2B Targeting for Facebook

News Byte: Demandbase Intros B2B Targeting for Facebook

By

The company's proposition: Reach commercial buyers on social sites while they're at work.

Video: Pros and Cons of RTB for B2B Marketers

Video: Pros and Cons of RTB for B2B Marketers

By

Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.

News Byte: Demandbase Announces Marketo Integration

News Byte: Demandbase Announces Marketo Integration

By

The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.

Campaign ROI Is Out. Weighted Campaign Influence Is In.

Campaign ROI Is Out. Weighted Campaign Influence Is In.

Traditional campaign ROI is dead. This sad and poorly tracked metric for B2B marketers has got to go.

Are these Three Email Addresses Corrupting Your Inbox?

Are these Three Email Addresses Corrupting Your Inbox?

By

Catch-all, high-risk, invalid—oh my! Beware these key contributors to lower inbox placement rates.

Q&A: Evelyn Neill, chief creative office, Doremus New York

Q&A: Evelyn Neill, chief creative office, Doremus New York

By

Evelyn Neill, chief creative officer at Doremus New York, talks B2B marketing, earning consumer trust, and the beauty of the ocean.

Heinz Dishes With Customers

Heinz Dishes With Customers

By

The global foodstuffs brand stocks its website with deliciously on-target content for foodservice operators.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...