B2B Marketing

News Byte: Demandbase Snares $15 Million to Grow B2B Ad Platform

News Byte: Demandbase Snares $15 Million to Grow B2B Ad Platform

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Head of investor group lauds the company's convergence of marketing and advertising technology.

News Byte: Demandbase Intros Automated B2B Retargeting

News Byte: Demandbase Intros Automated B2B Retargeting

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The company maintains that up to 80% of current retargeting efforts are wasted on the wrong prospects.

Storytelling at Scale

Storytelling at Scale

Using content marketing to connect with the right customers in an authentic way.

Schneider Electric Gets Personal With its Millions of Customers

Schneider Electric Gets Personal With its Millions of Customers

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Its revamped preference center offers personalization for customers in 120 countries.

B2B Marketers Enhance Budgets, But Not Methods

B2B Marketers Enhance Budgets, But Not Methods

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Only 1% of their budgets will be devoted to data analytics; 20% is earmarked for trade shows.

Lead Cloud on the Horizon

Lead Cloud on the Horizon

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Quantity versus quality—turns out you can actually have both. B2B marketers, 2014 will be your year.

Customer Engagement in B2B Marketing

Customer Engagement in B2B Marketing

Not just for B2C marketers, customer engagement is an approach B2B marketers also can take to bolster loyalty and the likelihood to repurchase.

Data Quality's Dirty Little Secret

Data Quality's Dirty Little Secret

A new survey links data quality to revenue growth.

Maximize Collateral ROI in B2B Marketing

Maximize Collateral ROI in B2B Marketing

When marketers discover the hidden costs of collateral they can make adjustments to shift needed marketing dollars elsewhere.

News Byte: Demandbase Introduces B2B Retargeting Tool

News Byte: Demandbase Introduces B2B Retargeting Tool

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Company claims it's the first solution to depart from B2C-ordained processes.

News Byte: Demandbase Intros B2B Targeting for Facebook

News Byte: Demandbase Intros B2B Targeting for Facebook

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The company's proposition: Reach commercial buyers on social sites while they're at work.

Video: Pros and Cons of RTB for B2B Marketers

Video: Pros and Cons of RTB for B2B Marketers

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Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.

News Byte: Demandbase Announces Marketo Integration

News Byte: Demandbase Announces Marketo Integration

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The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.

Campaign ROI Is Out. Weighted Campaign Influence Is In.

Campaign ROI Is Out. Weighted Campaign Influence Is In.

Traditional campaign ROI is dead. This sad and poorly tracked metric for B2B marketers has got to go.

Are these Three Email Addresses Corrupting Your Inbox?

Are these Three Email Addresses Corrupting Your Inbox?

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Catch-all, high-risk, invalid—oh my! Beware these key contributors to lower inbox placement rates.

Q&A: Evelyn Neill, chief creative office, Doremus New York

Q&A: Evelyn Neill, chief creative office, Doremus New York

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Evelyn Neill, chief creative officer at Doremus New York, talks B2B marketing, earning consumer trust, and the beauty of the ocean.

Heinz Dishes With Customers

Heinz Dishes With Customers

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The global foodstuffs brand stocks its website with deliciously on-target content for foodservice operators.

B2B Email Gets Contextual

B2B Email Gets Contextual

Just like their B2C counterparts, B2B marketers need to optimize email targeting to grab customers' attention, and fast.

Download: Making Display Ads Highly Effective for B2B Marketers

Download: Making Display Ads Highly Effective for B2B Marketers

Get the Demandbase whitepaper you need to create targeted, relevant, connected conversations with your customers at every stage of the buying cycle.

5 Big Data Insights to Transform B2B Lead Gen

5 Big Data Insights to Transform B2B Lead Gen

Marketers who take a savvy approach to lead nurturing can free up salespeople to spend more time selling.

Relevancy Is the Cornerstone of B2B Loyalty

Relevancy Is the Cornerstone of B2B Loyalty

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Customer insight helps to lay the foundation of relevant interactions that are essential to building trust with B2B buyers

It's Unanimous (Almost); B2B CMOs Are the Real Deal

It's Unanimous (Almost); B2B CMOs Are the Real Deal

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Ninety-seven percent of chief marketers at B2B companies say they are being asked to do things they weren't asked to do only two years ago.

Seton Aces Its Website Optimization

Seton Aces Its Website Optimization

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The safety signage manufacturer boosts conversions with testing tool that doesn't tax its IT department.

Not All Data Is Created Equally

Not All Data Is Created Equally

Capturing the right data for customer retention and growth.

Social Selling 2.0: Big Data Just in Time

Social Selling 2.0: Big Data Just in Time

While social media should certainly play a key role in the modern B2B sales process, social alone won't solve all the woes of today's sellers.

B2B Marketers Need to Move Beyond Demographics

B2B Marketers Need to Move Beyond Demographics

Leveraging Big Data for better prospecting and improved conversion rates.

Makino's Well-Oiled, Integrated Marketing Effort

Makino's Well-Oiled, Integrated Marketing Effort

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The brand generates serious buzz with a highly targeted campaign.

The Lean, Mean Sales Machine

The Lean, Mean Sales Machine

How marketing automation reduces the cost of B2B sales.

Five Ways to Target B2B Effectively

Five Ways to Target B2B Effectively

Targeting is the domain of B2C marketers alone; B2B targeting can help maximize campaign effectiveness.

Content Isn't Marketing Without a Strategy

Content Isn't Marketing Without a Strategy

Marketers who use content as part of their marketing mix must ensure that their content is meaningful for their audience.

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Featured Articles

Turning Big Data Into Smart Data

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5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.