B2B Marketing

One on One: Demandbase Brings AI to ABM

One on One: Demandbase Brings AI to ABM

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Chris Golec and Alan Fletcher talk about how Demandbase is leveraging Spiderbook's AI resources to create deep learning on B2B accounts

Radius Integrates with Oracle Marketing Cloud

Radius Integrates with Oracle Marketing Cloud

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The B2B predictive software vendor announces integration with Oracle Eloqua

Five Minutes With: Benefit from Predictive Now, says Darian Shirazi

Five Minutes With: Benefit from Predictive Now, says Darian Shirazi

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Darian Shirazi of Radius sees predictive marketing as a rapidly emerging space

Salesforce Launches B2B Analytics App

Salesforce Launches B2B Analytics App

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Salesforce launches a series of new Wave Analytics Apps, including an out-of-the-box solution for B2B marketers

Five Minutes With: Chris Golec says ABM Means Changing How You Think

Five Minutes With: Chris Golec says ABM Means Changing How You Think

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Chris Golec of Demandbase explains the challenges of educating B2B marketers to understand and properly implement ABM

"A Battle for the Soul" of ABM

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Jason Garoutte of YesPath says it's not all about a label

Finding B2B Value in Social Channels

Finding B2B Value in Social Channels

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ROI from social engagement and marketing has often been fuzzy. That's something Socedo is trying to fix for B2B marketers

Is Personalized Content Just What the Doctor Ordered? [Infographic]

Is Personalized Content Just What the Doctor Ordered? [Infographic]

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For most marketers, personalization is the cure for ineffective content.

9 Social Marketing Lessons All B2B Marketers Should Know

9 Social Marketing Lessons All B2B Marketers Should Know

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Whether you're a marketing maven or just starting out, make sure you're applying these tactics to your social marketing.

The Top B2B Industries on Social Media

The Top B2B Industries on Social Media

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A new report analyzes which sectors are generating the highest follower growth and engagement. Plus, resources for how other B2B marketers garner their own share of buzz.

Data Can Be a Marketer's Dream—or a Persistent Nightmare [Infographic]

Data Can Be a Marketer's Dream—or a Persistent Nightmare [Infographic]

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Too many B2B marketers are sleeping on the job when it comes to maintaining the consistency and quality of their data.

B2B: Glass Is Half Empty on Digital Commerce

B2B: Glass Is Half Empty on Digital Commerce

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Digital commerce revenues in the B2B market are still surprisingly small, a new report says.

A B2B Campaign Designed for Adventure

A B2B Campaign Designed for Adventure

Tetra Pak successfully uses a highly targeted campaign to demonstrate its marketing and product expertise, not just sell packaging.

Your Buyer Has a Name

Your Buyer Has a Name

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B2B companies that use personas are twice as likely to exceed lead and revenue goals as those that don't.

Pay Attention to Me!

Pay Attention to Me!

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Eight ways B2B marketers can better engage their audiences inside and outside of the inbox.

B2B Buyer Demands Have Changed the Game

B2B Buyer Demands Have Changed the Game

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Ninety-eight percent of global business buyers do at least some online research on work-related purchases they make offline.

Bombora and Adobe Announce Partnership

Bombora and Adobe Announce Partnership

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The Bombora data is available via Audience Marketplace.

Account-Based Marketing Gets Results, Say Users

Account-Based Marketing Gets Results, Say Users

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Ninety-six percent of B2B marketers using account-based marketing report that it's a key driver of marketing success.

5 Ways B2B Marketers Can Channel the B2C Force

5 Ways B2B Marketers Can Channel the B2C Force

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Learn to humanize their approach, they can.

B2B Content Marketing Is a Numbers Game [Infographic]

B2B Content Marketing Is a Numbers Game [Infographic]

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Younger B2B prospects are less likely to read your white papers than older ones, but they're less averse to content with a sales pitch.

Clients, Copy, and Creative

Clients, Copy, and Creative

Snapshots from a long and jam-packed day in the life of JD Biros, creative director at Sudden Impact Marketing.

Forget B2B or B2C—It's About C2B

Forget B2B or B2C—It's About C2B

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Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.

The Majority of B2B Companies Are Using Incomplete Data

The Majority of B2B Companies Are Using Incomplete Data

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71% of the records in B2B marketing databases suffer from a lack of accuracy and completeness.

LinkedIn Adds Bizo-Inspired Features to Marketing Platform

LinkedIn Adds Bizo-Inspired Features to Marketing Platform

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The business network joins Facebook and Twitter in providing advertisers the ability to follow leads with adds across outside publishers.

Moat and Madison Logic Data Team Up on B2B Ads

Moat and Madison Logic Data Team Up on B2B Ads

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The goal: remove click-through rate as a key metric for display advertisers, says Madison Logic Data's CEO.

The B2B Marketing Rules of Social Media

The B2B Marketing Rules of Social Media

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A new study shows that B2B marketers aren't getting the most out of social media's ability to reach, attract, and retain buyers.

Madison Logic Spins Off Data Company

Madison Logic Spins Off Data Company

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Company founder Erik Matlick will head the new venture concentrated on the activation of intent data for B2B marketers.

The Key to B2B Success: Account-Based Marketing

The Key to B2B Success: Account-Based Marketing

In this webinar, you'll discover how account-based marketing can help you achieve better results in three key stages.

Success Goes Up When Marketers Write it Down

Success Goes Up When Marketers Write it Down

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A documented content marketing strategy can lead to more success, says a CMI study.

New App Aims to Quicken Reps' Response on Salesforce

New App Aims to Quicken Reps' Response on Salesforce

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Demandbase's Sales Accelerator provides buyer alerts via Salesforce.com, which has made an investment in the company.

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