Digital commerce revenues in the B2B market are still surprisingly small, a new report says.
Tetra Pak successfully uses a highly targeted campaign to demonstrate its marketing and product expertise, not just sell packaging.
B2B companies that use personas are twice as likely to exceed lead and revenue goals as those that don't.
Eight ways B2B marketers can better engage their audiences inside and outside of the inbox.
Ninety-eight percent of global business buyers do at least some online research on work-related purchases they make offline.
The Bombora data is available via Audience Marketplace.
Ninety-six percent of B2B marketers using account-based marketing report that it's a key driver of marketing success.
Learn to humanize their approach, they can.
Younger B2B prospects are less likely to read your white papers than older ones, but they're less averse to content with a sales pitch.
Snapshots from a long and jam-packed day in the life of JD Biros, creative director at Sudden Impact Marketing.
Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.
71% of the records in B2B marketing databases suffer from a lack of accuracy and completeness.
The business network joins Facebook and Twitter in providing advertisers the ability to follow leads with adds across outside publishers.
The goal: remove click-through rate as a key metric for display advertisers, says Madison Logic Data's CEO.
A new study shows that B2B marketers aren't getting the most out of social media's ability to reach, attract, and retain buyers.
Company founder Erik Matlick will head the new venture concentrated on the activation of intent data for B2B marketers.
In this webinar, you'll discover how account-based marketing can help you achieve better results in three key stages.
A documented content marketing strategy can lead to more success, says a CMI study.
Demandbase's Sales Accelerator provides buyer alerts via Salesforce.com, which has made an investment in the company.
B2B customers are just as if not more mobile-oriented at work as they are as consumers.
B2C and B2B marketers each have their own set of strategies and challenges, but they also have approaches that can apply to the other's marketing tactics.
Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.
Who can take data and turn it into insight? The candy man can.
New research shows customer-focused B2B brands saw 31% more growth in revenue than their product-focused competition.
When it comes to marketing automation and lead generation, Forrester Principal Analyst Lori Wizdo knows her stuff.
New research shows that e-commerce may be just as valuable to B2B as to B2C.
The "Uncarrier" relies on social conversations to connect with prospects for its new B2B initiative.
B2B marketers who bandy overused terms in their content marketing do so to their detriment.
Not only is Taulia making entertaining videos (how many B2B brands can make you laugh?), but the strategy behind its video marketing is impressive.
Campaign tracking monitors ROI for individual accounts across the funnel.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...