Learn to humanize their approach, they can.
Younger B2B prospects are less likely to read your white papers than older ones, but they're less averse to content with a sales pitch.
Snapshots from a long and jam-packed day in the life of JD Biros, creative director at Sudden Impact Marketing.
Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.
71% of the records in B2B marketing databases suffer from a lack of accuracy and completeness.
The business network joins Facebook and Twitter in providing advertisers the ability to follow leads with adds across outside publishers.
The goal: remove click-through rate as a key metric for display advertisers, says Madison Logic Data's CEO.
A new study shows that B2B marketers aren't getting the most out of social media's ability to reach, attract, and retain buyers.
Company founder Erik Matlick will head the new venture concentrated on the activation of intent data for B2B marketers.
In this webinar, you'll discover how account-based marketing can help you achieve better results in three key stages.
A documented content marketing strategy can lead to more success, says a CMI study.
Demandbase's Sales Accelerator provides buyer alerts via Salesforce.com, which has made an investment in the company.
B2B customers are just as if not more mobile-oriented at work as they are as consumers.
B2C and B2B marketers each have their own set of strategies and challenges, but they also have approaches that can apply to the other's marketing tactics.
Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.
Who can take data and turn it into insight? The candy man can.
New research shows customer-focused B2B brands saw 31% more growth in revenue than their product-focused competition.
When it comes to marketing automation and lead generation, Forrester Principal Analyst Lori Wizdo knows her stuff.
New research shows that e-commerce may be just as valuable to B2B as to B2C.
The "Uncarrier" relies on social conversations to connect with prospects for its new B2B initiative.
B2B marketers who bandy overused terms in their content marketing do so to their detriment.
Not only is Taulia making entertaining videos (how many B2B brands can make you laugh?), but the strategy behind its video marketing is impressive.
Campaign tracking monitors ROI for individual accounts across the funnel.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
Content marketing is big money—as in a $44 billion industry that generates three times as many leads per dollar spent as traditional marketing tactics.
Demandbase announces the addition of video and mobile ad serving to its B2B marketing platform.
In this Demandbase webinar, you'll learn how to create your own Lean Content Roadmap: one that ensures your content is moving buyers through the pipeline without wasting resources.
B2B apps for sales and marketing are great—but you need to create transparency around the entire process if you want to improve the likelihood of sustained success.
Marketing is hard, especially content marketing. According to a new study, there are half a dozen species of industry information ingesters.
Head of investor group lauds the company's convergence of marketing and advertising technology.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...