Head of investor group lauds the company's convergence of marketing and advertising technology.
The company maintains that up to 80% of current retargeting efforts are wasted on the wrong prospects.
Using content marketing to connect with the right customers in an authentic way.
Its revamped preference center offers personalization for customers in 120 countries.
Only 1% of their budgets will be devoted to data analytics; 20% is earmarked for trade shows.
Quantity versus quality—turns out you can actually have both. B2B marketers, 2014 will be your year.
Not just for B2C marketers, customer engagement is an approach B2B marketers also can take to bolster loyalty and the likelihood to repurchase.
A new survey links data quality to revenue growth.
When marketers discover the hidden costs of collateral they can make adjustments to shift needed marketing dollars elsewhere.
Company claims it's the first solution to depart from B2C-ordained processes.
The company's proposition: Reach commercial buyers on social sites while they're at work.
Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.
The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.
Traditional campaign ROI is dead. This sad and poorly tracked metric for B2B marketers has got to go.
Catch-all, high-risk, invalid—oh my! Beware these key contributors to lower inbox placement rates.
Evelyn Neill, chief creative officer at Doremus New York, talks B2B marketing, earning consumer trust, and the beauty of the ocean.
The global foodstuffs brand stocks its website with deliciously on-target content for foodservice operators.
Just like their B2C counterparts, B2B marketers need to optimize email targeting to grab customers' attention, and fast.
Get the Demandbase whitepaper you need to create targeted, relevant, connected conversations with your customers at every stage of the buying cycle.
Marketers who take a savvy approach to lead nurturing can free up salespeople to spend more time selling.
Customer insight helps to lay the foundation of relevant interactions that are essential to building trust with B2B buyers
Ninety-seven percent of chief marketers at B2B companies say they are being asked to do things they weren't asked to do only two years ago.
The safety signage manufacturer boosts conversions with testing tool that doesn't tax its IT department.
Capturing the right data for customer retention and growth.
While social media should certainly play a key role in the modern B2B sales process, social alone won't solve all the woes of today's sellers.
Leveraging Big Data for better prospecting and improved conversion rates.
The brand generates serious buzz with a highly targeted campaign.
How marketing automation reduces the cost of B2B sales.
Targeting is the domain of B2C marketers alone; B2B targeting can help maximize campaign effectiveness.
Marketers who use content as part of their marketing mix must ensure that their content is meaningful for their audience.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.