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Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.
71% of the records in B2B marketing databases suffer from a lack of accuracy and completeness.
The business network joins Facebook and Twitter in providing advertisers the ability to follow leads with adds across outside publishers.
The goal: remove click-through rate as a key metric for display advertisers, says Madison Logic Data's CEO.
A new study shows that B2B marketers aren't getting the most out of social media's ability to reach, attract, and retain buyers.
Watch & Learn
Brad Wamsley, managing director of the telecom and B2B practice at Harte-Hanks, dives deep with Direct Marketing News on how B2B marketers can tap into marketing technology to improve their performance.
Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.
Marketers and technologists need to collaborate, now more than ever—especially considering that oft-quoted Gartner stat about CMOs spending more than CIOs by 2017.
Bruce Biegel, senior managing director at Winterberry Group, discusses the critical—but frequently misunderstood—challenge of marketing data governance in enterprises today.
Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable.
Bruce Biegel, senior managing director at Winterberry Group, discusses the prominent digital data use cases for marketing related to the Big Data opportunity,
The term Big Data is everywhere these days, and marketers are frequently promised transformative results through its utilization.