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B2B: Glass Is Half Empty on Digital Commerce

B2B: Glass Is Half Empty on Digital Commerce

Digital commerce revenues in the B2B market are still surprisingly small, a new report says.

A B2B Campaign Designed for Adventure

A B2B Campaign Designed for Adventure

Tetra Pak successfully uses a highly targeted campaign to demonstrate its marketing and product expertise, not just sell packaging.

Your Buyer Has a Name

Your Buyer Has a Name

B2B companies that use personas are twice as likely to exceed lead and revenue goals as those that don't.

B2B Buyer Demands Have Changed the Game

B2B Buyer Demands Have Changed the Game

Ninety-eight percent of global business buyers do at least some online research on work-related purchases they make offline.

Pay Attention to Me!

Pay Attention to Me!

Eight ways B2B marketers can better engage their audiences inside and outside of the inbox.

Watch & Learn

Video: An Inside View on B2B Tech

Brad Wamsley, managing director of the telecom and B2B practice at Harte-Hanks, dives deep with Direct Marketing News on how B2B marketers can tap into marketing technology to improve their performance.

Video: Pros and Cons of RTB for B2B Marketers

Video: Pros and Cons of RTB for B2B Marketers

Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.

Video: What Can CMOs and CIOs Do to 'Feel the Love?'

Video: What Can CMOs and CIOs Do to 'Feel the Love?'

Marketers and technologists need to collaborate, now more than ever—especially considering that oft-quoted Gartner stat about CMOs spending more than CIOs by 2017.

The Issue of Data Governance

The Issue of Data Governance

Bruce Biegel, senior managing director at Winterberry Group, discusses the critical—but frequently misunderstood—challenge of marketing data governance in enterprises today.

The Complexity of Systems and Platforms

The Complexity of Systems and Platforms

Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable.

The Proliferation of Data Use Cases

The Proliferation of Data Use Cases

Bruce Biegel, senior managing director at Winterberry Group, discusses the prominent digital data use cases for marketing related to the Big Data opportunity,

The State of Marketing Data

The State of Marketing Data

The term Big Data is everywhere these days, and marketers are frequently promised transformative results through its utilization.

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