Get your B2B article fix

5 Ways B2B Marketers Can Channel the B2C Force

5 Ways B2B Marketers Can Channel the B2C Force

Learn to humanize their approach, they can.

B2B Content Marketing Is a Numbers Game [Infographic]

B2B Content Marketing Is a Numbers Game [Infographic]

Younger B2B prospects are less likely to read your white papers than older ones, but they're less averse to content with a sales pitch.

Clients, Copy, and Creative

Clients, Copy, and Creative

Snapshots from a long and jam-packed day in the life of JD Biros, creative director at Sudden Impact Marketing.

Forget B2B or B2C—It's About C2B

Forget B2B or B2C—It's About C2B

Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.

The Majority of B2B Companies Are Using Incomplete Data

The Majority of B2B Companies Are Using Incomplete Data

71% of the records in B2B marketing databases suffer from a lack of accuracy and completeness.

Watch & Learn

Video: An Inside View on B2B Tech

Brad Wamsley, managing director of the telecom and B2B practice at Harte-Hanks, dives deep with Direct Marketing News on how B2B marketers can tap into marketing technology to improve their performance.

Video: Pros and Cons of RTB for B2B Marketers

Video: Pros and Cons of RTB for B2B Marketers

Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.

Video: What Can CMOs and CIOs Do to 'Feel the Love?'

Video: What Can CMOs and CIOs Do to 'Feel the Love?'

Marketers and technologists need to collaborate, now more than ever—especially considering that oft-quoted Gartner stat about CMOs spending more than CIOs by 2017.

The Issue of Data Governance

The Issue of Data Governance

Bruce Biegel, senior managing director at Winterberry Group, discusses the critical—but frequently misunderstood—challenge of marketing data governance in enterprises today.

The Complexity of Systems and Platforms

The Complexity of Systems and Platforms

Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable.

The Proliferation of Data Use Cases

The Proliferation of Data Use Cases

Bruce Biegel, senior managing director at Winterberry Group, discusses the prominent digital data use cases for marketing related to the Big Data opportunity,

The State of Marketing Data

The State of Marketing Data

The term Big Data is everywhere these days, and marketers are frequently promised transformative results through its utilization.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: