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Are B2B and B2C Marketing Really All That Different?

Are B2B and B2C Marketing Really All That Different?

B2C and B2B marketers each have their own set of strategies and challenges, but they also have approaches that can apply to the other's marketing tactics.

Is Reliance on Email Stifling Lead Nurturing?

Is Reliance on Email Stifling Lead Nurturing?

Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.

Spangler Candy Is No Dum Dum When it Comes to Email

Spangler Candy Is No Dum Dum When it Comes to Email

Who can take data and turn it into insight? The candy man can.

Customer Centricity is Proving Profitable for B2B Brands

Customer Centricity is Proving Profitable for B2B Brands

New research shows customer-focused B2B brands saw 31% more growth in revenue than their product-focused competition.

Revving Up Marketing Automation for Lead Gen

Revving Up Marketing Automation for Lead Gen

When it comes to marketing automation and lead generation, Forrester Principal Analyst Lori Wizdo knows her stuff.

Watch & Learn

Video: An Inside View on B2B Tech

Brad Wamsley, managing director of the telecom and B2B practice at Harte-Hanks, dives deep with Direct Marketing News on how B2B marketers can tap into marketing technology to improve their performance.

Video: Pros and Cons of RTB for B2B Marketers

Video: Pros and Cons of RTB for B2B Marketers

Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.

Video: What Can CMOs and CIOs Do to 'Feel the Love?'

Video: What Can CMOs and CIOs Do to 'Feel the Love?'

Marketers and technologists need to collaborate, now more than ever—especially considering that oft-quoted Gartner stat about CMOs spending more than CIOs by 2017.

The Issue of Data Governance

The Issue of Data Governance

Bruce Biegel, senior managing director at Winterberry Group, discusses the critical—but frequently misunderstood—challenge of marketing data governance in enterprises today.

The Complexity of Systems and Platforms

The Complexity of Systems and Platforms

Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable.

The Proliferation of Data Use Cases

The Proliferation of Data Use Cases

Bruce Biegel, senior managing director at Winterberry Group, discusses the prominent digital data use cases for marketing related to the Big Data opportunity,

The State of Marketing Data

The State of Marketing Data

The term Big Data is everywhere these days, and marketers are frequently promised transformative results through its utilization.

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Frugal users: Pinterest more active than Facebook and Twitter for digital coupons

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For digital coupons there may be no more perfect platform than Pinterest—particularly in the coveted demographic of decision-making moms.

Q&A: Jessica Bohm, director of marketing, Folicia.com

Q&A: Jessica Bohm, director of marketing, Folicia.com

Jessica Bohm, Folica.com director of marketing, shares insights into the hair care e-commerce brand's highly successful customer referral program.

Even SMBs need competitive intelligence

Even SMBs need competitive intelligence

Tracking the online activities of local competitors can give small businesses insight into marketing tactics they might try, or avoid.