B2C and B2B marketers each have their own set of strategies and challenges, but they also have approaches that can apply to the other's marketing tactics.
Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.
Who can take data and turn it into insight? The candy man can.
New research shows customer-focused B2B brands saw 31% more growth in revenue than their product-focused competition.
When it comes to marketing automation and lead generation, Forrester Principal Analyst Lori Wizdo knows her stuff.
Brad Wamsley, managing director of the telecom and B2B practice at Harte-Hanks, dives deep with Direct Marketing News on how B2B marketers can tap into marketing technology to improve their performance.
Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.
Marketers and technologists need to collaborate, now more than ever—especially considering that oft-quoted Gartner stat about CMOs spending more than CIOs by 2017.
Bruce Biegel, senior managing director at Winterberry Group, discusses the critical—but frequently misunderstood—challenge of marketing data governance in enterprises today.
Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable.
Bruce Biegel, senior managing director at Winterberry Group, discusses the prominent digital data use cases for marketing related to the Big Data opportunity,
The term Big Data is everywhere these days, and marketers are frequently promised transformative results through its utilization.
For digital coupons there may be no more perfect platform than Pinterest—particularly in the coveted demographic of decision-making moms.
Jessica Bohm, Folica.com director of marketing, shares insights into the hair care e-commerce brand's highly successful customer referral program.
Tracking the online activities of local competitors can give small businesses insight into marketing tactics they might try, or avoid.