The Key to B2B Success: Account-Based Marketing

The Key to B2B Success: Account-Based Marketing

In this webinar, you'll discover how account-based marketing can help you achieve better results in three key stages.

Success Goes Up When Marketers Write it Down

Success Goes Up When Marketers Write it Down

A documented content marketing strategy can lead to more success, says a CMI study.

New App Aims to Quicken Reps' Response on Salesforce

New App Aims to Quicken Reps' Response on Salesforce

Demandbase's Sales Accelerator provides buyer alerts via Salesforce.com, which has made an investment in the company.

7 Ways to Boost Mobile B2B Marketing

7 Ways to Boost Mobile B2B Marketing

B2B customers are just as if not more mobile-oriented at work as they are as consumers.

Are B2B and B2C Marketing Really All That Different?

Are B2B and B2C Marketing Really All That Different?

B2C and B2B marketers each have their own set of strategies and challenges, but they also have approaches that can apply to the other's marketing tactics.

Is Reliance on Email Stifling Lead Nurturing?

Is Reliance on Email Stifling Lead Nurturing?

Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.

Spangler Candy Is No Dum Dum When it Comes to Email

Spangler Candy Is No Dum Dum When it Comes to Email

Who can take data and turn it into insight? The candy man can.

Customer Centricity is Proving Profitable for B2B Brands

Customer Centricity is Proving Profitable for B2B Brands

New research shows customer-focused B2B brands saw 31% more growth in revenue than their product-focused competition.

Revving Up Marketing Automation for Lead Gen

Revving Up Marketing Automation for Lead Gen

When it comes to marketing automation and lead generation, Forrester Principal Analyst Lori Wizdo knows her stuff.

B2B Companies Should Care About e-Commerce Too

B2B Companies Should Care About e-Commerce Too

New research shows that e-commerce may be just as valuable to B2B as to B2C.

T-Mobile Proves that Social Isn't Just for B2Cs

T-Mobile Proves that Social Isn't Just for B2Cs

The "Uncarrier" relies on social conversations to connect with prospects for its new B2B initiative.

Removing the Stinger From Empty Buzzwords

Removing the Stinger From Empty Buzzwords

B2B marketers who bandy overused terms in their content marketing do so to their detriment.

Taulia: A B2B Brand with a Strategic Approach to Video Marketing

Taulia: A B2B Brand with a Strategic Approach to Video Marketing

Not only is Taulia making entertaining videos (how many B2B brands can make you laugh?), but the strategy behind its video marketing is impressive.

Demandbase Debuts B2B Marketing Cloud

Demandbase Debuts B2B Marketing Cloud

Campaign tracking monitors ROI for individual accounts across the funnel.

Infographic: Content Marketing Matters

Infographic: Content Marketing Matters

Content marketing is big money—as in a $44 billion industry that generates three times as many leads per dollar spent as traditional marketing tactics.

B2B Advertisers Gain Access to YouTube and Mobile Networks

B2B Advertisers Gain Access to YouTube and Mobile Networks

Demandbase announces the addition of video and mobile ad serving to its B2B marketing platform.

The Lean Content Roadmap: How B2B Marketers Can Do More With Less

The Lean Content Roadmap: How B2B Marketers Can Do More With Less

In this Demandbase webinar, you'll learn how to create your own Lean Content Roadmap: one that ensures your content is moving buyers through the pipeline without wasting resources.

The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

B2B apps for sales and marketing are great—but you need to create transparency around the entire process if you want to improve the likelihood of sustained success.

The Six Kinds of B2B Content Consumers

The Six Kinds of B2B Content Consumers

Marketing is hard, especially content marketing. According to a new study, there are half a dozen species of industry information ingesters.

News Byte: Demandbase Snares $15 Million to Grow B2B Ad Platform

News Byte: Demandbase Snares $15 Million to Grow B2B Ad Platform

Head of investor group lauds the company's convergence of marketing and advertising technology.

Mobile Engagement Marketing Is Essential in B2B, Too

Mobile Engagement Marketing Is Essential in B2B, Too

Creating apps to help build customer engagement is as important in B2B marketing as it is in B2C marketing.

News Byte: Demandbase Intros Automated B2B Retargeting

News Byte: Demandbase Intros Automated B2B Retargeting

The company maintains that up to 80% of current retargeting efforts are wasted on the wrong prospects.

Storytelling at Scale

Storytelling at Scale

Using content marketing to connect with the right customers in an authentic way.

Straight-Talk Marketing Rules

Straight-Talk Marketing Rules

A 30-year tech-industry veteran and longtime marketing executive, Rackspace Hosting CMO Rick Jackson believes in clarity above all.

Schneider Electric Gets Personal With its Millions of Customers

Schneider Electric Gets Personal With its Millions of Customers

Its revamped preference center offers personalization for customers in 120 countries.

B2B Marketers Enhance Budgets, But Not Methods

B2B Marketers Enhance Budgets, But Not Methods

Only 1% of their budgets will be devoted to data analytics; 20% is earmarked for trade shows.

Lead Cloud on the Horizon

Lead Cloud on the Horizon

Quantity versus quality—turns out you can actually have both. B2B marketers, 2014 will be your year.

News Byte: Financial Companies Lead B2B Online Ad Growth

News Byte: Financial Companies Lead B2B Online Ad Growth

Entrenched industries, such as financial services and manufacturing, posted more growth in B2B online advertising last year than tech pioneers.

Customer Engagement in B2B Marketing

Customer Engagement in B2B Marketing

Not just for B2C marketers, customer engagement is an approach B2B marketers also can take to bolster loyalty and the likelihood to repurchase.

Dell Ad Takes Us Back to the Start

Dell Ad Takes Us Back to the Start

Even multibillion dollar corporations have New Year's resolutions. Dell launches its first ad campaign since going private.

Why Everyone Hates Telemarketing, But Shouldn't

Why Everyone Hates Telemarketing, But Shouldn't

Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.

Time's Up! The (Zero) Moment of Truth Arrives

Time's Up! The (Zero) Moment of Truth Arrives

Month 12: Be wherever customers are when they begin their buying journey.

Q&A: Liz Miller, VP Marketing Programs and Operations, CMO Council

Q&A: Liz Miller, VP Marketing Programs and Operations, CMO Council

The CMO Council recently asked 230 senior B2B marketing executives to rate themselves on improving their pipelines using modern technology. We talked to the study's director.

Marketing Leads Here!

Marketing Leads Here!

Customers' changing purchase habits have extended marketers' reach further into the sales funnel, upping their contribution to revenue.

Data Quality's Dirty Little Secret

Data Quality's Dirty Little Secret

A new survey links data quality to revenue growth.

Maximize Collateral ROI in B2B Marketing

Maximize Collateral ROI in B2B Marketing

When marketers discover the hidden costs of collateral they can make adjustments to shift needed marketing dollars elsewhere.

What's Your Marketing Data Management Type?

What's Your Marketing Data Management Type?

Take this quiz to learn whether you're a data management all star or wannabe.

News Byte: Demandbase Introduces B2B Retargeting Tool

News Byte: Demandbase Introduces B2B Retargeting Tool

Company claims it's the first solution to depart from B2C-ordained processes.

Is Your Marketing Approach Mass Backwards?

Is Your Marketing Approach Mass Backwards?

Learn how to stop wasting your marketing budget on accounts that will never convert and focus on those that will.

B2B in 3D

B2B in 3D

Emotional response is the key to closing big equipment sales. That's the reality, says Gavin Finn... well, the augmented reality.

Marketing's Next Big Move

Marketing's Next Big Move

Reaching the right prospects at the right time is integral to marketing and sales performance. Here's how to shorten the distance between a dream account and a signed account.

Nicor Gas Goes Green—and Makes Good

Nicor Gas Goes Green—and Makes Good

The Illinois-based natural gas company sparks awareness of its energy efficiency program among B2B prospects and homeowners.

News Byte: Dell Officially Goes Private

News Byte: Dell Officially Goes Private

The $24.9 billion acquisition signals a shift to the B2B realm.

News Byte: Gaining Insight Into Marketing Performance

News Byte: Gaining Insight Into Marketing Performance

Silverpop's Revenue Analytics app aims to help marketers link campaigns to revenue.

News Byte: Eloqua Partners With Bizo

News Byte: Eloqua Partners With Bizo

The idea is to merge display and social media advertising with marketing automation efforts.

News Byte: New Lattice App Brings PA to Lead Scoring

News Byte: New Lattice App Brings PA to Lead Scoring

Lattice employs predictive analytics to settle the debate over what's a good lead.

News Byte: Demandbase Intros B2B Targeting for Facebook

News Byte: Demandbase Intros B2B Targeting for Facebook

The company's proposition: Reach commercial buyers on social sites while they're at work.

Future Shock

Future Shock

The marketing technology landscape is changing faster than ever. Here's what marketers need to know to keep pace.

Reshaping a Marketing Organization for Education in the 21st Century

Reshaping a Marketing Organization for Education in the 21st Century

It may have taken longer than some areas of life, but education is finally having its digital moment.

Marketing That's Good for Consumers is Good for Business

Marketing That's Good for Consumers is Good for Business

Keep your customers at the center of your marketing strategies.

The Sales Funnel is Dead

The Sales Funnel is Dead

Today's consumers expect that the sale is just the beginning of a journey of increasingly personalized and sustained engagement.

Marketing Automation: Hot or Not?

Marketing Automation: Hot or Not?

Salesforce.com and Oracle paid big money to get in the marketing automation game, but are many marketers playing yet?

News Byte: Demandbase Announces Marketo Integration

News Byte: Demandbase Announces Marketo Integration

The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.

Retention Is Not Loyalty

Retention Is Not Loyalty

One measures a company's customer population as a whole; the other, individual customers. Choose wisely.

Campaign ROI Is Out. Weighted Campaign Influence Is In.

Campaign ROI Is Out. Weighted Campaign Influence Is In.

Traditional campaign ROI is dead. This sad and poorly tracked metric for B2B marketers has got to go.

E-commerce and the Sales Force, Enemies No More

E-commerce and the Sales Force, Enemies No More

CMOs and marketing directors are extremely hesitant to rock the boat if they know sales won't like the changes.

EmblemHealth Signs Merkle as Its Direct Agency of Record

EmblemHealth Signs Merkle as Its Direct Agency of Record

Market changes has led the insurer to increase its focus on creative driven by advanced analytics.

Are these Three Email Addresses Corrupting Your Inbox?

Are these Three Email Addresses Corrupting Your Inbox?

Catch-all, high-risk, invalid—oh my! Beware these key contributors to lower inbox placement rates.

What B2B Can Learn From B2C

What B2B Can Learn From B2C

3 areas B2B marketers can improve their results by adopting common B2C practices.

Heinz Dishes With Customers

Heinz Dishes With Customers

The global foodstuffs brand stocks its website with deliciously on-target content for foodservice operators.

Q&A: Evelyn Neill, chief creative office, Doremus New York

Q&A: Evelyn Neill, chief creative office, Doremus New York

Evelyn Neill, chief creative officer at Doremus New York, talks B2B marketing, earning consumer trust, and the beauty of the ocean.

B2B Email Gets Contextual

B2B Email Gets Contextual

Just like their B2C counterparts, B2B marketers need to optimize email targeting to grab customers' attention, and fast.

Download: Making Display Ads Highly Effective for B2B Marketers

Download: Making Display Ads Highly Effective for B2B Marketers

Get the Demandbase whitepaper you need to create targeted, relevant, connected conversations with your customers at every stage of the buying cycle.

Consumer Privacy Versus Big Data

Consumer Privacy Versus Big Data

As a country, as a world, as legislators and consumers, how do we balance Big Data and consumer privacy?

5 Big Data Insights to Transform B2B Lead Gen

5 Big Data Insights to Transform B2B Lead Gen

Marketers who take a savvy approach to lead nurturing can free up salespeople to spend more time selling.

Relevancy Is the Cornerstone of B2B Loyalty

Relevancy Is the Cornerstone of B2B Loyalty

Customer insight helps to lay the foundation of relevant interactions that are essential to building trust with B2B buyers

Marketing News Bytes: July 18, 2013

Marketing News Bytes: July 18, 2013

Updates on companies, products, and people

Timeless Truth #6: Make New Friends, But Don't Forget the Old

Timeless Truth #6: Make New Friends, But Don't Forget the Old

Your business invariably hungers for both new customers and loyal customers. So should you be spending more time and money to drive customer loyalty?

Marketing News Bytes: July 11, 2013

Marketing News Bytes: July 11, 2013

Updates on companies, products, and people

It's Unanimous (Almost); B2B CMOs Are the Real Deal

It's Unanimous (Almost); B2B CMOs Are the Real Deal

Ninety-seven percent of chief marketers at B2B companies say they are being asked to do things they weren't asked to do only two years ago.

Seton Aces Its Website Optimization

Seton Aces Its Website Optimization

The safety signage manufacturer boosts conversions with testing tool that doesn't tax its IT department.

3 Things Every Content Marketer Better Know

3 Things Every Content Marketer Better Know

As customers' buying habits continue to change, content marketing strategies need to evolve, as well.

What B2B Marketers Can Teach Their B2C Counterparts

What B2B Marketers Can Teach Their B2C Counterparts

Two lessons from B2B companies that B2C businesses can use to improve their marketing performance.

Adobe Thunders Into the Marketing Cloud Wars

Adobe Thunders Into the Marketing Cloud Wars

Adobe's purchase of Neolane has industry insiders wondering how big the battle will get in the race to capture share in the burgeoning marketing automation space.

Time Warner Cable Media Urges Businesses to Tune in to Cable

Time Warner Cable Media Urges Businesses to Tune in to Cable

The cable company's advertising and sales division aims to show businesses that cable is anything but static

Content Marketing Is Also About Monetization

Content Marketing Is Also About Monetization

Marketing content should be monetized by trading less-qualified or non-sales ready leads for ones that are.

B2B Marketers Get an "F" for Content

B2B Marketers Get an "F" for Content

Fewer than 10% of purchasing executives trust content from vendors, a new study says.

Web, Social, or Mobile? All of the Above

Web, Social, or Mobile? All of the Above

It's time for marketers to break down silos and reach buyers across all platforms.

Demanding Data

Demanding Data

Data's many changes and challenges—and how using data to get insights that are often counterintuitive can improve business practices.

Not All Data Is Created Equally

Not All Data Is Created Equally

Capturing the right data for customer retention and growth.

Social Selling 2.0: Big Data Just in Time

Social Selling 2.0: Big Data Just in Time

While social media should certainly play a key role in the modern B2B sales process, social alone won't solve all the woes of today's sellers.

B2B Marketers Need to Move Beyond Demographics

B2B Marketers Need to Move Beyond Demographics

Leveraging Big Data for better prospecting and improved conversion rates.

Makino's Well-Oiled, Integrated Marketing Effort

Makino's Well-Oiled, Integrated Marketing Effort

The brand generates serious buzz with a highly targeted campaign.

The Lean, Mean Sales Machine

The Lean, Mean Sales Machine

How marketing automation reduces the cost of B2B sales.

Five Ways to Target B2B Effectively

Five Ways to Target B2B Effectively

Targeting is the domain of B2C marketers alone; B2B targeting can help maximize campaign effectiveness.

Content Isn't Marketing Without a Strategy

Content Isn't Marketing Without a Strategy

Marketers who use content as part of their marketing mix must ensure that their content is meaningful for their audience.

B2B Data: It's Not About the What, It's About the Why

B2B Data: It's Not About the What, It's About the Why

For B2B marketers, the era of demographic data has ended, and it's the dawn of behavioral data.

Salon App Is Dyed-in-the-Wool Cool

Salon App Is Dyed-in-the-Wool Cool

Hair care brand Redken brings stylists from the analog world of printed look books to an integrated mobile experience.

Video: Lisa Joy Rosner, CMO, NetBase

Video: Lisa Joy Rosner, CMO, NetBase

"Marketing marketing to marketing." It's a little bit magic and a little bit logic—but its 100% about helping marketing professionals do their jobs better.

An Eye-Opening Awareness Campaign

An Eye-Opening Awareness Campaign

Eyeglass lens and sunglasses manufacturer Transitions Optical takes a multichannel approach to educate plan reps and brokers.

Fast Facts: February 2013

Fast Facts: February 2013

Some quick info hits to keep you up-to-date, including the number of additional leads generated by B2B companies that blog versus those that don't.

Lead Nurturing: Finding the Sweet Spots in the Marketing Funnel

Lead Nurturing: Finding the Sweet Spots in the Marketing Funnel

B2B marketing can be tricky business. One of its biggest challenges is that prospects can go underground for months at a time without actually losing interest.

3 Ways to Leverage Social Media Marketing

3 Ways to Leverage Social Media Marketing

Use these tips to ensure your B2B social campaign engages.

Social Marketing Means Business

Social Marketing Means Business

B2C companies aren't the only ones using social marketing to build customer engagement. B2B firms are using it as a part of the sales funnel.

Seven Ways to Improve Conversions in the Mobile Social Age

Seven Ways to Improve Conversions in the Mobile Social Age

With social and mobile continuing to grow at astounding rates, marketers can't afford to ignore either of the two giants any longer—especially when it comes to conversion rates.

Go With the Flow; Flow Marketing, That Is

Go With the Flow; Flow Marketing, That Is

Customer-centric B2B marketers create a continuous flow of conversations and interactions with buyers

Targeting remains a challenge for B2B marketers

Targeting remains a challenge for B2B marketers

Experts agree with a new study saying that its business-to-business as usual for enterprise marketers when it comes to isolating key accounts.

The power of content in building a brand

The power of content in building a brand

Content is the secret to building a dominant B2B brand in an overly crowded marketplace.

Digital marketing mastery in the B2B world

Digital marketing mastery in the B2B world

Creating buzz and building engagement in the B2C world takes many forms. In B2B, it's all about content marketing.

The benefits of treating brands like subscribers

The benefits of treating brands like subscribers

It doesn't take an advanced degree in economics to crunch the numbers currently plaguing the magazine industry—but partnership marketing can save the day.

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