Chris Golec of Demandbase explains the challenges of educating B2B marketers to understand and properly implement ABM
Jason Garoutte of YesPath says it's not all about a label
A new report analyzes which sectors are generating the highest follower growth and engagement. Plus, resources for how other B2B marketers garner their own share of buzz.
Too many B2B marketers are sleeping on the job when it comes to maintaining the consistency and quality of their data.
Younger B2B prospects are less likely to read your white papers than older ones, but they're less averse to content with a sales pitch.
The business network joins Facebook and Twitter in providing advertisers the ability to follow leads with adds across outside publishers.
B2C and B2B marketers each have their own set of strategies and challenges, but they also have approaches that can apply to the other's marketing tactics.
Not only is Taulia making entertaining videos (how many B2B brands can make you laugh?), but the strategy behind its video marketing is impressive.
Content marketing is big money—as in a $44 billion industry that generates three times as many leads per dollar spent as traditional marketing tactics.
In this Demandbase webinar, you'll learn how to create your own Lean Content Roadmap: one that ensures your content is moving buyers through the pipeline without wasting resources.
B2B apps for sales and marketing are great—but you need to create transparency around the entire process if you want to improve the likelihood of sustained success.
Entrenched industries, such as financial services and manufacturing, posted more growth in B2B online advertising last year than tech pioneers.
The CMO Council recently asked 230 senior B2B marketing executives to rate themselves on improving their pipelines using modern technology. We talked to the study's director.
Reaching the right prospects at the right time is integral to marketing and sales performance. Here's how to shorten the distance between a dream account and a signed account.
The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.
Evelyn Neill, chief creative officer at Doremus New York, talks B2B marketing, earning consumer trust, and the beauty of the ocean.
Get the Demandbase whitepaper you need to create targeted, relevant, connected conversations with your customers at every stage of the buying cycle.
Your business invariably hungers for both new customers and loyal customers. So should you be spending more time and money to drive customer loyalty?
Ninety-seven percent of chief marketers at B2B companies say they are being asked to do things they weren't asked to do only two years ago.
Adobe's purchase of Neolane has industry insiders wondering how big the battle will get in the race to capture share in the burgeoning marketing automation space.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.