B2B Buyer Behavior
Its revamped preference center offers personalization for customers in 120 countries.
Brad Wamsley, managing director of the telecom and B2B practice at Harte-Hanks, dives deep with Direct Marketing News on how B2B marketers can tap into marketing technology to improve their performance.
The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.
B2B marketers and salespeople must reconsider buyer behavior to keep today's customers engaged.
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