B2B Buyer Behavior

Schneider Electric Gets Personal With its Millions of Customers

Schneider Electric Gets Personal With its Millions of Customers

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Its revamped preference center offers personalization for customers in 120 countries.

Video: An Inside View on B2B Tech

Video: An Inside View on B2B Tech

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Brad Wamsley, managing director of the telecom and B2B practice at Harte-Hanks, dives deep with Direct Marketing News on how B2B marketers can tap into marketing technology to improve their performance.

News Byte: Demandbase Announces Marketo Integration

News Byte: Demandbase Announces Marketo Integration

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The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.

It's time to treat B2B buyers like the consumers they are

It's time to treat B2B buyers like the consumers they are

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B2B marketers and salespeople must reconsider buyer behavior to keep today's customers engaged.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...