B To C

Infographic: SEO top priority for B2B and B2C marketers

Infographic: SEO top priority for B2B and B2C marketers

B2B companies have a growing interest in social, but also have ongoing frustrations with how to gauge its impact, according to Webmarketing123's new "State of Digital Marketing 2012 Report."

Online marketing best practices: Internet retail and B2C

Online marketing best practices: Internet retail and B2C

In any online marketing role you often have performance targets set both in terms of volume and cost-per-action. But many online marketers struggle with how to measure lifetime customer value.

Obamacare accelerates changes in insurance industry's marketing strategies

Obamacare accelerates changes in insurance industry's marketing strategies

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With Obamacare provisions soon to take effect, insurance companies need to be more adept at b-to-c marketing than ever.

Q&A: Sandra Zoratti, VP of marketing solutions, Ricoh

Q&A: Sandra Zoratti, VP of marketing solutions, Ricoh

Sandra Zoratti, VP of marketing solutions at Ricoh discusses the changing landscape of b-to-b marketing.

B-to-b on the go

B-to-b on the go

With each individual able to carry their business around with them on a tablet or phone, b-to-b marketing has sought a number of ways to reach on-the-go executives.

Direct mail leaves a lasting impression with consumers

Direct mail leaves a lasting impression with consumers

Real-time marketing is the latest buzz word in the direct marketing industry. The term defines consumer expectations of marketing and response immediacy.

Q&A: Joe Saracino, Erwin-Penland CMO

Q&A: Joe Saracino, Erwin-Penland CMO

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Joe Saracino, CMO of Hill Holliday subsidiary Erwin-Penland, an interactive, direct mail and advertising agency, discusses his new position and the transition from client-side to agency-side marketer.

Hoover's launches consumer-facing Jobseeker Reports

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Hoover's ventured into the business-to-consumer market for the first time on September 30 with the launch of Jobseeker Reports. Available for download at Hoovers.com/jobseeker, each report includes company description, contact information, top competitors, recent company news, stock performance and key financials. The price is $19.95 and up per report.

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Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


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