B To C

Infographic: SEO top priority for B2B and B2C marketers

Infographic: SEO top priority for B2B and B2C marketers

B2B companies have a growing interest in social, but also have ongoing frustrations with how to gauge its impact, according to Webmarketing123's new "State of Digital Marketing 2012 Report."

Online marketing best practices: Internet retail and B2C

Online marketing best practices: Internet retail and B2C

In any online marketing role you often have performance targets set both in terms of volume and cost-per-action. But many online marketers struggle with how to measure lifetime customer value.

Obamacare accelerates changes in insurance industry's marketing strategies

Obamacare accelerates changes in insurance industry's marketing strategies

By

With Obamacare provisions soon to take effect, insurance companies need to be more adept at b-to-c marketing than ever.

Q&A: Sandra Zoratti, VP of marketing solutions, Ricoh

Q&A: Sandra Zoratti, VP of marketing solutions, Ricoh

Sandra Zoratti, VP of marketing solutions at Ricoh discusses the changing landscape of b-to-b marketing.

B-to-b on the go

B-to-b on the go

With each individual able to carry their business around with them on a tablet or phone, b-to-b marketing has sought a number of ways to reach on-the-go executives.

Direct mail leaves a lasting impression with consumers

Direct mail leaves a lasting impression with consumers

Real-time marketing is the latest buzz word in the direct marketing industry. The term defines consumer expectations of marketing and response immediacy.

Q&A: Joe Saracino, Erwin-Penland CMO

Q&A: Joe Saracino, Erwin-Penland CMO

By

Joe Saracino, CMO of Hill Holliday subsidiary Erwin-Penland, an interactive, direct mail and advertising agency, discusses his new position and the transition from client-side to agency-side marketer.

Hoover's launches consumer-facing Jobseeker Reports

By

Hoover's ventured into the business-to-consumer market for the first time on September 30 with the launch of Jobseeker Reports. Available for download at Hoovers.com/jobseeker, each report includes company description, contact information, top competitors, recent company news, stock performance and key financials. The price is $19.95 and up per report.

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.


Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...