B2B companies have a growing interest in social, but also have ongoing frustrations with how to gauge its impact, according to Webmarketing123's new "State of Digital Marketing 2012 Report."
In any online marketing role you often have performance targets set both in terms of volume and cost-per-action. But many online marketers struggle with how to measure lifetime customer value.
With Obamacare provisions soon to take effect, insurance companies need to be more adept at b-to-c marketing than ever.
Sandra Zoratti, VP of marketing solutions at Ricoh discusses the changing landscape of b-to-b marketing.
With each individual able to carry their business around with them on a tablet or phone, b-to-b marketing has sought a number of ways to reach on-the-go executives.
Real-time marketing is the latest buzz word in the direct marketing industry. The term defines consumer expectations of marketing and response immediacy.
Joe Saracino, CMO of Hill Holliday subsidiary Erwin-Penland, an interactive, direct mail and advertising agency, discusses his new position and the transition from client-side to agency-side marketer.
Hoover's ventured into the business-to-consumer market for the first time on September 30 with the launch of Jobseeker Reports. Available for download at Hoovers.com/jobseeker, each report includes company description, contact information, top competitors, recent company news, stock performance and key financials. The price is $19.95 and up per report.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.