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 B to B

Targeting is all in the timing

February 01, 2012

Hiscox USA found that when it sent its direct mail was almost as important as the recipient.
 

Survey: 75% of marketers to grow social spending in 2012

January 19, 2012

Three-quarters of marketers plan to increase their marketing spending on social media this year, according to a global survey of more than 700 marketers conducted last November by social marketing firm Wildfire.
 

Shriners Hospitals taps Leo Burnett as AOR

January 06, 2012

Shriners Hospitals for Children named Leo Burnett Business its agency of record (AOR) for all brand positioning, creative strategy, media and public relations initiatives, said Amy Ritzel, corporate director of PR for Shriners International and Shriners Hospitals for Children, on Jan. 6.
 

Delivered: B-to-b direct mailers

January 01, 2012

What's in our mailbox this month: B-to-b direct mailers
 

B-to-b brands reshape online checkout

January 01, 2012

Several b-to-b merchants are taking their cue from consumer-oriented e-commerce sites to provide business customers with a friendlier, streamlined online buying experience.
 

Q&A: Brian Giese, CEO of True Influence

November 29, 2011

Brian Giese, CEO of True Influence, discusses what kinds of content works well for b-to-b emails, addresses the challenges of list churn for b-to-b marketers and talks about email deliverability at the enterprise level. Giese has held executive level positions at Harte-Hanks, I.T. Selling Worldwide and Avectra.
 

Staples revamps b-to-b e-commerce site, reports net sales increase

November 16, 2011

Staples, Inc. launched a new e-commerce site for its b-to-b division, Staples Advantage, said Laura Brooks, VP of b-to-b e-commerce at Staples. The new site is designed to feature faster and easier search navigation, alternative product recommendations and enhanced site customization, among other changes.
 

Q&A: Joe Saracino, Erwin-Penland CMO

August 17, 2011

Joe Saracino, CMO of Hill Holliday subsidiary Erwin-Penland, an interactive, direct mail and advertising agency, discusses his new position and the transition from client-side to agency-side marketer.
 

Companies must evolve with technology, develop new services: MeritDirect Co-op

July 14, 2011

B-to-b marketers should expect realistic growth, evolve with new technologies, and use data to drive business decisions, said Terry Jukes, president of B2B Direct Marketing Intelligence, a marketing services consultancy, on July 14.
 

Anderson Direct launches b-to-b campaign to promote new division, design

July 08, 2011

Anderson Direct Marketing will launch a b-to-b direct mail and email campaign on August 1 to introduce the company's interactive services division, as well as the firm's new tagline and website.
 

Forbes turns to Gyro for CMO-targeted work

June 17, 2011

Forbes Media has named integrated marketing firm Gyro AOR for its CMO practice. Gyro, which signed an 18-month contract with Forbes, will handle the company's CMO-directed efforts, said Bruce Rogers, chief insights officer at Forbes.
 

Effective tips for b-to-b social media plans

Chris Chariton, VP of supplier marketing and marketing services, GlobalSpec June 01, 2011

Most b-to-b marketers continue to be challenged with finding the very best direct and digital marketing strategy — one that is effective and appeals to the right constituents within organizations — while not breaking the bank on the marketing budget.
 

Google Hotpot launches first local marketing campaign

December 10, 2010

Google Hotpot, a local recommendation engine, launched a b-to-b direct marketing campaign in Portland, OR on December 9. The goal of the effort is to educate businesses about the benefits of using Google Places to gain exposure, increase online ratings and reviews, and boost traffic.
 

Intel narrows agency search to three digital shops

October 25, 2010

Intel has selected three digital agencies to pitch for the b-to-b portion of its creative advertising business. Interpublic Group's MRM Worldwide, Publicis Groupe-owned Razorfish and Omnicom Group's Tribal DDB are competing for the business, said David Dickstein, media relations manager at Intel.
 

B-to-b lead generation takes a social turn

June 07, 2010

Business-to-business marketers find that social media generates leads and strengthens relationships by connecting customers with people, products and information they seek
 

Salesforce.com buys Jigsaw for $142M

April 21, 2010

Salesforce.com acquired business data company Jigsaw on April 21, in a bid to compete in the data services arena. The $142 million deal is expected to close in the second quarter of fiscal year 2011, which begins on May 1 of that year.
 

TechProApps.com awards Worldata list management

February 11, 2010

TechProApps.com awarded Worldata management of its postal and e-mail files February 11. These files are new to the market.
 

Publicis-owned Masius NY rebrands to form Leo Burnett business group

November 19, 2009

Masius New York, a branch of Masius/Publicis Consultants has rebranded under the Publicis Groupe-owned Leo Burnett to form Leo Burnett Business, a specialty group that will focus on business-to-business advertising and marketing.
 

Neogen launches b-to-b loyalty program for veterinarians

October 28, 2009

Food- and animal-safety product maker Neogen will launch a business-to-business loyalty program for veterinarians next month. Specifically focused on its equine prescriptions, the program will give a rebate of up to 6% to vets who purchase those items. The program will run from November 1 through next February.
 

Ask the Insider: Gary Spangler, e-marketing manager, DuPont

October 05, 2009

Gary Spangler, e-marketing manager at DuPont, recently stepped into a new role at DuPont that sharpens his focus on social media marketing. He describes the role as part educating and part cheerleading. He also provides oversight and governance. Spangler shared his thoughts on social media marketing, integrating social media with other media channels, and why he doesn't like the word advertising.
 

Hoover's launches consumer-facing Jobseeker Reports

September 30, 2009

Hoover's ventured into the business-to-consumer market for the first time on September 30 with the launch of Jobseeker Reports. Available for download at Hoovers.com/jobseeker, each report includes company description, contact information, top competitors, recent company news, stock performance and key financials. The price is $19.95 and up per report.