B-to-b marketing roundtable

Debbie Reichig, Michael Frierman, Leslie Reiser

Debbie Reichig, Michael Frierman, Leslie Reiser

Lee Rosenthal, Monika Wilczak, Dianna Dilworth, David Geisinger

Lee Rosenthal, Monika Wilczak, Dianna Dilworth, David Geisinger

Participants in the B-to-b roundtable

Participants in the B-to-b roundtable

Kristin Hambelton, Debbie Reichig

Kristin Hambelton, Debbie Reichig

Kristin Hambelton, Debbie Reichig, Michael Frierman, Leslie Reiser

Kristin Hambelton, Debbie Reichig, Michael Frierman, Leslie Reiser

Michael Frierman, Deborah Hartley

Michael Frierman, Deborah Hartley

Kristin Hambelton, Debbie Reichig, Michael Frierman, Leslie Reiser, Kathy Greenler Sexton

Kristin Hambelton, Debbie Reichig, Michael Frierman, Leslie Reiser, Kathy Greenler Sexton

Lee Rosenthal, Monika Wilczak, Dianna Dilworth, David Geisinger

Lee Rosenthal, Monika Wilczak, Dianna Dilworth, David Geisinger

Lee Rosenthal

Lee Rosenthal

Debbie Reichig

Debbie Reichig

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B-to-b marketers contend with an enormous amount of customer data coming into their organizations every day. Managing volumes of information located in various places within a company, coordinating sales and marketing teams and facing the dynamic rate at which b-to-b decays, these marketers often have more steps to take than b-to-c marketers to make sure that their messages are relevant.

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