B-to-b marketing roundtable

Debbie Reichig, Michael Frierman, Leslie Reiser

Debbie Reichig, Michael Frierman, Leslie Reiser

Lee Rosenthal, Monika Wilczak, Dianna Dilworth, David Geisinger

Lee Rosenthal, Monika Wilczak, Dianna Dilworth, David Geisinger

Participants in the B-to-b roundtable

Participants in the B-to-b roundtable

Kristin Hambelton, Debbie Reichig

Kristin Hambelton, Debbie Reichig

Kristin Hambelton, Debbie Reichig, Michael Frierman, Leslie Reiser

Kristin Hambelton, Debbie Reichig, Michael Frierman, Leslie Reiser

Michael Frierman, Deborah Hartley

Michael Frierman, Deborah Hartley

Kristin Hambelton, Debbie Reichig, Michael Frierman, Leslie Reiser, Kathy Greenler Sexton

Kristin Hambelton, Debbie Reichig, Michael Frierman, Leslie Reiser, Kathy Greenler Sexton

Lee Rosenthal, Monika Wilczak, Dianna Dilworth, David Geisinger

Lee Rosenthal, Monika Wilczak, Dianna Dilworth, David Geisinger

Lee Rosenthal

Lee Rosenthal

Debbie Reichig

Debbie Reichig

B-to-b marketers contend with an enormous amount of customer data coming into their organizations every day. Managing volumes of information located in various places within a company, coordinating sales and marketing teams and facing the dynamic rate at which b-to-b decays, these marketers often have more steps to take than b-to-c marketers to make sure that their messages are relevant.

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.