B-to-b catalogs holding ground in the recession

While the past few months have been punishing for consumer cata­logs, business-to-business catalogs are faring better by comparison, a trend one analyst says has held true in past economic crises. Williams-Sonoma Inc. recently reported that net revenues for the eight-week period ended Decem­ber 28 dropped 22.6% while comparable store sales decreased 24.2%.