B Digital Picks Lightbridge for Campaign

Share this article:
Lightbridge Inc., an outsourced call center services provider, has been selected to provide support for a direct response ad campaign for B Digital USA, a wireless service provider.


B Digital, Washington, is planning a television and print ad campaign to promote its services. The company sells its services strictly through the toll-free number included in its ads.


Lightbridge, Burlington, MA, will provide inbound call center support for B Digital's sales and customer service. Sales are expected to begin in December.
Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.

Hawthorne Opens Mobile Unit, Names Digital Director

Hawthorne Opens Mobile Unit, Names Digital Director

Jared Lake moves over from M&C Saatchi Mobile to head the new unit.