AzoogleAds expands into Europe with 77Agency partnership

AzoogleAds, an online performance-based advertising network, said it plans to expand into the European marketplace through a charter agreement with 77Agency, a London-based new media marketing agency.

“We obviously have tons of direct relationships here in America, but we really needed a partner like 77Agency to bring some of those relationships [outside of the US] under the tent for us,” said Mike Sprouse, CMO of AzoogleAds. “There's a significant opportunity [in the European marketplace] for us to expand.”

Through the relationship, AzoogleAds will be able to increase the number of international advertisers — including those in the financial services, retail and travel markets — in its network. AzoogleAds' publishers will also be able to opt in to receive Web advertising inventory as a result of the partnership, according to the company.

“AzoogleAds is uniquely capable of providing our advertisers with targeted distribution,” said Marco Corsaro of 77Agency, in a statement. “In addition, this agreement allows 77Agency to establish a presence in North America.”