AZ Marketing Gets Macy's By Mail

Share this article:
Less than three months after dropping its first catalog, Macy's By Mail will make its catalog buyers file available for list rental Nov. 1 through AZ Marketing, Cos Cob, CT. Although counts and prices were not yet available, Macy's dropped 2 million books for its August launch and planned to send 10 million by the end of the year to reach one of every 10 households in the United States. Macy's is owned by Federated Department Stores, Cincinnati, which also operates retailer Bloomingdale's. AZ Marketing brought to market the 655,000-name Bloomingdale's By Mail list 15 years ago and continues to manage it.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.