May 2013 Issue

Battle of the Brands

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Diary of a CMO

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40 Under 40: 2013 Call For Entries Now Open!

Yankee Candle Lures Men With Bacon and Popcorn

For Club Monaco, Social is Always in Season

October 09, 1998

AZ Marketing Gets Macy's By Mail

Less than three months after dropping its first catalog, Macy's By Mail will make its catalog buyers file available for list rental Nov. 1 through AZ Marketing, Cos Cob, CT. Although counts and prices were not yet available, Macy's dropped 2 million books for its August launch and planned to send 10 million by the end of the year to reach one of every 10 households in the United States. Macy's is owned by Federated Department Stores, Cincinnati, which also operates retailer Bloomingdale's. AZ Marketing brought to market the 655,000-name Bloomingdale's By Mail list 15 years ago and continues to manage it.

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Apologies for Earlier Newsletter

Dear Readers: An earlier version of today's newsletter was sent with broken links. We apologize for this and have since resolved the issue. The links in this new version are working. Thanks for your understanding and we hope you enjoy today's newsletter.