AZ Marketing Gets Macy's By Mail

Share this article:
Less than three months after dropping its first catalog, Macy's By Mail will make its catalog buyers file available for list rental Nov. 1 through AZ Marketing, Cos Cob, CT. Although counts and prices were not yet available, Macy's dropped 2 million books for its August launch and planned to send 10 million by the end of the year to reach one of every 10 households in the United States. Macy's is owned by Federated Department Stores, Cincinnati, which also operates retailer Bloomingdale's. AZ Marketing brought to market the 655,000-name Bloomingdale's By Mail list 15 years ago and continues to manage it.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.