AZ Manages Seed Insert Programs
Inserts ride along with the order acknowledgment letters sent to direct mail customers of each company.
Henry Field's has an annual volume of 250,000 packages, while Gurney's has an annual volume of 480,000. Both programs are priced at $55 per thousand.
Buyers of Henry Field's spend an average of $37 per order. Gurney's buyers spend an average of $42 per order. Buyers of both merchants are 55 percent male.