AZ Announces Affinity Group Enhanced DatabaseAZ Marketing Services Inc., Cos Cob, CT, announced the availability of the Affinity Group Inc. Enhanced Database of 2.1 million buyers, subscribers and members.
The database consists of the following AGI list properties: American Rider Magazine, Bow Hunting Magazine, Camping World, The Golf Card, Highways Magazine/The Good Sam Club, MotorHome Magazine, Rider Magazine, RV Book & Directory, Snow Goer Magazine and Trailer Life Magazine.
The file is 90 percent male and most have made annual purchases totaling $200. The names are 95 percent direct mail-generated and updated quarterly.
Enhanced selects include age, income, presence of children, homeownership and interest categories. Geography, gender, recency and dollar also are available.