AZ Announces Affinity Group Enhanced Database

Share this article:
AZ Marketing Services Inc., Cos Cob, CT, announced the availability of the Affinity Group Inc. Enhanced Database of 2.1 million buyers, subscribers and members.


The database consists of the following AGI list properties: American Rider Magazine, Bow Hunting Magazine, Camping World, The Golf Card, Highways Magazine/The Good Sam Club, MotorHome Magazine, Rider Magazine, RV Book & Directory, Snow Goer Magazine and Trailer Life Magazine.


The file is 90 percent male and most have made annual purchases totaling $200. The names are 95 percent direct mail-generated and updated quarterly.


Enhanced selects include age, income, presence of children, homeownership and interest categories. Geography, gender, recency and dollar also are available.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.