Away.com Chooses Xchange Dialogue to Manage Opt-in Email Campaigns

Share this article:
Xchange, Inc., Boston, said yesterday that Away.com, an online adventure travel services provider, has selected Xchange Dialogue for eMessaging to implement targeted, permission-based eMessaging campaigns to strengthen and grow its customer relationships.


Away.com will use Xchange Dialogue in a hosted ASP environment.


Away.com, Washington D.C., is a destination travel site that helps members plan adventurous vacations. The Web site also offers an integrated library, an outfitter and a café where users can research, talk about and book travel.


Chad Allen, director of interactive product development, Away.com said that it chose Xchange Dialogue because it wanted a solution that could manage large, personalized campaigns while keeping up with the company's rapidly growing member list.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.