Awareness

Content Marketing Gets Creative

Content Marketing Gets Creative

4 ways marketers are using content to increase brand awareness and drive sales.

Honda to the Drive-in Rescue

Honda to the Drive-in Rescue

By

The car brand harnesses the power of social media to help save an American institution on the verge of extinction.

Yes, You Can Be Sued Over a Facebook Post

Yes, You Can Be Sued Over a Facebook Post

In the age of social media, you can open yourself to advertising liability with the click of a mouse. If that's not enough to put a chill in your third cup of coffee, I don't know what is.

Smart Social Targeting 'Once' and For All

Smart Social Targeting 'Once' and For All

By

Following its streak of 2012 Tony Award wins, Once the Musical expands its audience with an intelligent campaign that cleverly capitalizes on existing buzz.

A Safe Sex Campaign That Doesn't Judge

A Safe Sex Campaign That Doesn't Judge

By

The Colorado Department of Health & Environment aims to strip the taboo from the public conversation on sexual health and unintended pregnancy.

Infographic: Be a Content Marketing Legend

Infographic: Be a Content Marketing Legend

By

Transform your content marketing strategy from fantasy to reality.

Foul-Mouthed Oven Gets Scrubbed on DRTV

Foul-Mouthed Oven Gets Scrubbed on DRTV

By

To support the launch of Goo Gone Oven & Grill Cleaner, Marcus Thomas created a clever DRTV campaign with an unexpected star: a talking oven with a dirty mouth.

Regret, Sadness, and the Embarrassment of Wearing Out One's Welcome

Regret, Sadness, and the Embarrassment of Wearing Out One's Welcome

As professional marketers we can't be impostors; we must find a way to become (and stay) invited guests.

3 Things Every Content Marketer Better Know

3 Things Every Content Marketer Better Know

By

As customers' buying habits continue to change, content marketing strategies need to evolve, as well.

Setting the Record for Flu Immunization (And What It Has to Do With Marketing)

Setting the Record for Flu Immunization (And What It Has to Do With Marketing)

By

Guinness World Records records some marketing and awareness initiatives.

Arctic Awareness Effort for WWF Russia Bears Fruit

Arctic Awareness Effort for WWF Russia Bears Fruit

By

WWF partners with BBDO Moscow to create an interactive online game featuring a virtual depiction of the polar bear's plight.

Awareness Effort Spreads the Word on Chlamydia

Awareness Effort Spreads the Word on Chlamydia

By

"Friends with benefits" is a phrase that takes on a whole new meaning when it comes to sexually transmitted diseases.

Eye-to-Eye Marketing

Eye-to-Eye Marketing

By

All brands want consumers to be aware of their products. But sometimes, awareness itself is the product. Such is the case with the Vision Impact Institute.

An Eye-Opening Awareness Campaign

An Eye-Opening Awareness Campaign

By

Eyeglass lens and sunglasses manufacturer Transitions Optical takes a multichannel approach to educate plan reps and brokers.

Nonprofit supports diversity in business

Nonprofit supports diversity in business

By

On a mission: Northwest Center's integrated awareness campaign challenges stereotypes and breaks down the status quo.

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.