4 ways marketers are using content to increase brand awareness and drive sales.
The car brand harnesses the power of social media to help save an American institution on the verge of extinction.
In the age of social media, you can open yourself to advertising liability with the click of a mouse. If that's not enough to put a chill in your third cup of coffee, I don't know what is.
Following its streak of 2012 Tony Award wins, Once the Musical expands its audience with an intelligent campaign that cleverly capitalizes on existing buzz.
The Colorado Department of Health & Environment aims to strip the taboo from the public conversation on sexual health and unintended pregnancy.
Transform your content marketing strategy from fantasy to reality.
To support the launch of Goo Gone Oven & Grill Cleaner, Marcus Thomas created a clever DRTV campaign with an unexpected star: a talking oven with a dirty mouth.
As professional marketers we can't be impostors; we must find a way to become (and stay) invited guests.
As customers' buying habits continue to change, content marketing strategies need to evolve, as well.
Guinness World Records records some marketing and awareness initiatives.
WWF partners with BBDO Moscow to create an interactive online game featuring a virtual depiction of the polar bear's plight.
"Friends with benefits" is a phrase that takes on a whole new meaning when it comes to sexually transmitted diseases.
All brands want consumers to be aware of their products. But sometimes, awareness itself is the product. Such is the case with the Vision Impact Institute.
Eyeglass lens and sunglasses manufacturer Transitions Optical takes a multichannel approach to educate plan reps and brokers.
On a mission: Northwest Center's integrated awareness campaign challenges stereotypes and breaks down the status quo.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.