Awareness

Anti-racism #bananaselfie Campaign Planned, But Still Impactful

Anti-racism #bananaselfie Campaign Planned, But Still Impactful

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Racism is a reality in football, and African-Brazilian players often endure taunts and slurs both on and off the field. One possible solution: Selfies?

Infographic: Marketers Lose Sight of the (Money)ball

Infographic: Marketers Lose Sight of the (Money)ball

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Failing to measure ROI keeps marketers from getting to the big leagues.

Content Marketing Gets Creative

Content Marketing Gets Creative

4 ways marketers are using content to increase brand awareness and drive sales.

Honda to the Drive-in Rescue

Honda to the Drive-in Rescue

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The car brand harnesses the power of social media to help save an American institution on the verge of extinction.

Yes, You Can Be Sued Over a Facebook Post

Yes, You Can Be Sued Over a Facebook Post

In the age of social media, you can open yourself to advertising liability with the click of a mouse. If that's not enough to put a chill in your third cup of coffee, I don't know what is.

Smart Social Targeting 'Once' and For All

Smart Social Targeting 'Once' and For All

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Following its streak of 2012 Tony Award wins, Once the Musical expands its audience with an intelligent campaign that cleverly capitalizes on existing buzz.

A Safe Sex Campaign That Doesn't Judge

A Safe Sex Campaign That Doesn't Judge

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The Colorado Department of Health & Environment aims to strip the taboo from the public conversation on sexual health and unintended pregnancy.

Infographic: Be a Content Marketing Legend

Infographic: Be a Content Marketing Legend

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Transform your content marketing strategy from fantasy to reality.

Foul-Mouthed Oven Gets Scrubbed on DRTV

Foul-Mouthed Oven Gets Scrubbed on DRTV

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To support the launch of Goo Gone Oven & Grill Cleaner, Marcus Thomas created a clever DRTV campaign with an unexpected star: a talking oven with a dirty mouth.

Regret, Sadness, and the Embarrassment of Wearing Out One's Welcome

Regret, Sadness, and the Embarrassment of Wearing Out One's Welcome

As professional marketers we can't be impostors; we must find a way to become (and stay) invited guests.

3 Things Every Content Marketer Better Know

3 Things Every Content Marketer Better Know

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As customers' buying habits continue to change, content marketing strategies need to evolve, as well.

Setting the Record for Flu Immunization (And What It Has to Do With Marketing)

Setting the Record for Flu Immunization (And What It Has to Do With Marketing)

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Guinness World Records records some marketing and awareness initiatives.

Arctic Awareness Effort for WWF Russia Bears Fruit

Arctic Awareness Effort for WWF Russia Bears Fruit

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WWF partners with BBDO Moscow to create an interactive online game featuring a virtual depiction of the polar bear's plight.

Awareness Effort Spreads the Word on Chlamydia

Awareness Effort Spreads the Word on Chlamydia

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"Friends with benefits" is a phrase that takes on a whole new meaning when it comes to sexually transmitted diseases.

Eye-to-Eye Marketing

Eye-to-Eye Marketing

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All brands want consumers to be aware of their products. But sometimes, awareness itself is the product. Such is the case with the Vision Impact Institute.

An Eye-Opening Awareness Campaign

An Eye-Opening Awareness Campaign

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Eyeglass lens and sunglasses manufacturer Transitions Optical takes a multichannel approach to educate plan reps and brokers.

Nonprofit supports diversity in business

Nonprofit supports diversity in business

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On a mission: Northwest Center's integrated awareness campaign challenges stereotypes and breaks down the status quo.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...