Want to be on our next list of 40 awesome things? Nominations for the 2013 Direct Marketing News 40 Under 40 close on June 21.
HubSpot CMO—and 2012 40 Under 40 winner—Mike Volpe, takes a moment to talk content marketing in context with Direct Marketing News Editor-in-Chief Ginger Conlon.
We're honoring the brightest and most ambitious professionals in the integrated, digital, and traditional direct marketing fields. Know someone amazing? Deadline: June 21.
You came hungry. You left inspired. Meet the exceptional female CMOs honored at the inaugural Marketing Hall of Femme event.
Crowdtap and Artesian Solutions emerge from grueling eight-month competition to be named the rising stars of customer-facing marketing.
Cool people, creativity, a day of education—and cocktails to top it off. The Caples Summit & Reveal this year was a veritable who's who of creativity.
Direct Marketing News recognizes the boldest direct campaigns of the year at a Soho event.
Integrated is where it's at, says Rob Rasmussen, winner of the 2012 Irving Wunderman Award, an honor presented annually at Caples.
Everyone is truly a winner in a contest whose entry process is a free expert consultation.
A heartfelt duet of "Please Mr. Postman" (The Marvelettes version, not that crap by rapper Lil Wayne) was an apropos opening to the Direct Marketing Club (DMCNY) of New York's 27th annual Silver Apple Awards.
The Rotarian, the 100-year-old publication of the nonprofit Rotary International and The Rotary Foundation, swept the Media Industry Newsletter's (min) third Editorial and Design Awards with eight editorial awards, as well as an honorable mention. Direct Marketing News also came from the Nov. 7 event a multiple min award winner, taking the min 2011 award for "Best Logo Design," the award in the b-to-b category for "Best Magazine Redesign"; and the b-to-b category award for "Most Improved Publication."
If you look at the big winners at this year's Cannes Lions International Festival of Creativity, amid the highly anticipated usual suspects you'll see a name that sounds more like computer software or a robot than a brand: Rom.
I had the privilege of sitting on the judging panel this week for the annual John Caples International Student Campaign of the Year Award, alongside representatives of sponsor Alloy Media & Marketing.
No Right Brain Left Behind is a speed innovation challenge, calling on the creative industries to concept ideas that can help the creativity crisis happening in US schools today.
The Direct Marketing Club of New York hosted its 26th annual Silver Apple Awards Thursday night in Manhattan at the Hudson Theater, just east of Times Square.
The Direct Marketing Club of New York honored the giants of direct marketing this week at the DMCNY's Silver Apple Awards at New York's Hudson Theater. The cocktail reception burst at the seams in the art-deco theater lobby; current honorees rubbed shoulders alongside a number of past honorees, many of whom were in attendance. Gawkers like me simply took it all in. I've covered direct marketing now for a dozen years, so I enjoyed seeing the mix of past and present movers and shakers and speaking with some of them.
Shelly Lazarus, chairwoman of Ogilvy & Mather Worldwide, became the latest industry luminary to be inducted into the Direct Marketing Association's Hall of Fame. Lazarus was honored by the association on October 20 at its annual conference in San Diego. It is the second time the group has honored Lazarus. DMA named her Woman of the Year in 2002.
The Direct Marketing Club of New York (DMCNY) has named its 2009 Silver Apple Awards winners. The Silver Apple Awards honor leaders in the direct and interactive marketing industry who have at least 25 years' experience, have shown a commitment to volunteerism and who have made significant contributions to the growth of the industry.
Nestle's Kit Kat took home the Media Grand Prix, the top media award, at the 56th Cannes Lions International Advertising Festival, for its edible direct mail product. JWT Tokyo developed the "Kit Kat Mail" campaign, which featured a small, mailable three-dimensional box with a Kit Kat bar enclosed. It is sold exclusively at 20,000 post office outlets in Japan. It also marks the first time Japan Post postal service has partnered with a marketer.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.