Awards shows still worth it

Share this article:
With Cannes attendance and entry numbers down for award shows industry-wide the past year, there’s been plenty of chatter about the relevance or awards shows, and if a celebrations of an industry are necessary when the industry itself is suffering.

I think they answer is yes. And no, I’m not just saying that because I’m writing this on a Caples blog. We were lucky enough to have Blake Ebel, creative head of EuroRSCG Chicago, blog each day from Cannes last week, and the resounding sentiments were of inspiration and even a competitive drive to create better work in the coming year. 

Creative work is everywhere online. The Caples Creative Community isn’t an attempt to reinvent the wheel of displaying great work in the industry. It’s an online extension of a once-a-year event that inspires and brings the industry together in a way no social media channel ever could. Yes, we can view work from all corners of the Earth and even put up interviews with the folks who created it, but even in our digital age, there is no substitute for tangible, one-on-one interaction with the minds behind the work that keeps us all going.
Share this article:
close

Next Article in The Inside Scoop Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in The Inside Scoop Blog

Don't Get Off the Ride

Don't Get Off the Ride

Too often we move on to the next lead generation campaign before the previous one has realized its full potential. Here's why that's a bad idea.

Winning in the 'Age of Me'

Winning in the 'Age of Me'

Despite all the strides we've made in data science, many brands still segment their customers using very broad strokes. But that needs to change.

Get Your SEO Strategy in Gear

Get Your SEO Strategy in Gear

You need to protect your business from the vicissitudes of the changing search landscape. Here's how.