Avon To Enter Chinese Market

Share this article:
Avon Products Inc. said Friday it received permission from the Chinese government to test direct selling in Beijing, Tianjin and the Guangdong Province.


Avon will be the first direct seller officially allowed to operate in the country. The test is in preparation for the implementation of direct selling legislation, according to SK Kao, president of Avon China.


"The objective of the test is to help the government find a suitable direct selling model that would fit the needs of the Chinese consumers, promote social stability and help protect consumers against illegal practices," Kao said.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.