Avon Profits Edge Up While European Sales Boom

Share this article:
First-quarter profit rose 2.7 percent for Avon Products Inc., the cosmetics company said Friday. But officials warned that earnings in the current quarter would fall short of analysts' expectations and that the SARS virus would hurt business in China by as much as 25 percent.


The New York company reported net income of $98.9 million compared with $96.3 million in the prior-year period. Revenue increased 7.1 percent to $1.48 billion from $1.38 billion a year ago.


The latest results included $18 million in costs before taxes related to the repositioning of Avon's beComing brand, which was to be marketed through a joint venture with JC Penney Co. Inc. But in January, Penney said that it would drop the line to expand its popular women's accessories section.


Avon saw its strongest growth in Europe, where sales rose 36 percent to $326.4 million. U.S. sales were up only 1 percent, to $501.2 million. Latin American sales dropped 8 percent to $358.9 million.


The company also announced August as the new date for the launch of a teen catalog.


Avon is the world's largest direct seller of beauty products. It markets to women in 143 countries through 3.9 million sales representatives.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.