Avon, J.C. Penney End In-Store Deal

Share this article:
Avon said last week that its beComing beauty brand will be sold exclusively through its direct channel, ending a deal in which it was sold in 89 J.C. Penney stores. The move ends an alliance Avon struck in 2000 with J.C. Penney and Sears to sell beComing in their stores.


Sears cancelled its deal in July of 2001, just one month before the launch, according to reports, when it left the competitive cosmetics and skin-care business. Avon said it plans to add products to the line, and does not expect that costs associated with the move will affect its 2003 earnings outlook. J.C. Penney said the elimination of beComing is part of a plan to upgrade and expand its women's accessories by Aug. 1.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.

If You Build It, They Will Engage

If You Build It, They Will Engage

Construction materials manufacturer USG revamps its image using targeted, multichannel efforts aimed at customers and employees.