Avoiding bumps in the inserts road

Share this article:

From our perspective at the fulfillment house, the best thing that a insert marketer, or the printer working with a marketer, can do is give each of the inserts an item number and a revision code and, even better, a infrared bar code. Without a bar code or prominent item number, it can be difficult for the person picking, packing or checking each package's contents to ensure that the correct insert was placed.

> THE TAKEAWAY

Give each insert an item number, revision code and infrared bar code

It is crucial that the outside of the box is clearly labeled. Often we get varying descriptions of what is in the box from the marketer who first placed the order and from the printer who is most likely delivering the order. If everybody is on the same page with what the insert is called, it will save confusion and ultimately cut down on costs. We ask for advanced shipment notification on materials so that all the relevant details are already in our electronic system when the box arrives.

The last tip is to clearly label the quantity of the box. There always seems to be that one box that serves as a catchall. Labeling the exact amount in that one box saves us time.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.