Avoiding bumps in the inserts road

Share this article:

You should be tracking everything from the receipt of your raw materials to their collation to getting them in their envelopes or packages. Stay in contact with your fulfillment plant to know how much inventory it has moved and preferably which lot number it's on.

A successful insert program is managed through good communication. You should be able to give the participants hard start and stop dates. Marketers are advised to give offer expiration dates as much leeway as possible - you don't want to be stuck with unusable materials.

> THE TAKEAWAY

Keep in close contact with your fulfillment center to re-forecast shipment.

Re-forecast your monthly package numbers regularly. With inaccurate quantity numbers you stand to either not leverage your opportunities and lose money or, worse, not run inserts when promised.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.