Avis Europe Deploys SPSS Software
Avis Europe is the leading car rental company in Europe, Africa, the Middle East and Asia.
DataMentors is a full-service provider of data-as-a-service, data management, business intelligence, and campaign ...
It adds Predictive Decisions to the marketing cloud, promising easier access to the predictive analytics.
Just one third of marketers feel they collect the right amount of data.
Display ads and emails will each command $1 billion for the first time. Direct mail merits most of the rest.