Avis Europe Deploys SPSS Software
Avis Europe is the leading car rental company in Europe, Africa, the Middle East and Asia.
DataMentors is a full-service provider of data-as-a-service, data management, business intelligence, and campaign ...
The heck with approvals from IT. Marketers, salespeople, and analysts will soon be able to get their own personal versions of SAP software.
Birst introduces 5X, a platform that allows marketers to gain access to BI via their front-end tool of choice.
How "personal" should you get with customers? It depends.