Avis Europe Deploys SPSS Software
Avis Europe is the leading car rental company in Europe, Africa, the Middle East and Asia.
Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
MyAcxiomPartner.com enables simple campaigns for social and mobile channels.