June 2013 Issue

Battle of the Brands

Can the Man of Steel Beat an Iron-Strong Franchise?

Diary of a CMO

Marketing Needs Internal Engagement, Too

Subscribe
Archive

Subscribe

Archive	Log in \| Register

3 Effective Ways to Make E-Commerce More Engaging

Interactive Ads to Rule Them All

January 31, 2006

Avis Europe Deploys SPSS Software

Avis Europe Plc is using software to improve insight into its customer activity, SPSS Inc. said yesterday. Avis will use the results to develop customer profiles and segment its data more accurately so it can improve its sales and marketing campaigns across Europe.

Avis Europe is the leading car rental company in Europe, Africa, the Middle East and Asia.

Next Article in Database Marketing

DM News Essential Guide to Lists and Databases: Cystic Fibrosis Foundation Speaks a New Language

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

KBM Group

KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. ...

More in Database Marketing

The Issue of Data Governance

Bruce Biegel, senior managing director at Winterberry Group, discusses the critical—but frequently misunderstood—challenge of marketing data governance in enterprises today.

I Have All My Big Data in Hadoop; ...

Big Data is exciting because it has the potential to deliver insights that can transform your marketing—but determining what to actually do with that data is another matter.

3 Ways to Harness Machine-Generated Data for Marketing

Machine-generated data is transforming the ad tech world. Can your analytics tools keep up?