Aviation Parts Marketer Mails 7-Pound Catalog

Share this article:
Aviation parts marketer and distributor Aviall Services has mailed the 59th version of its 7-pound-plus Aviall Product Catalog and Source Book.


This latest version has 2,656 pages, is 2.875 inches thick and weighs 7 pounds, 3.6 ounces. It contains the most common of Aviall's 650,000 part listings from more than 220 suppliers as well as 40 new product lines. The catalog also is available in a CD-ROM format and on the Web at www.aviall.com.


For the first time, the catalog contains an index in the front of the book and larger print because of customer requests. Scattered throughout the catalog in both print and electronic versions is a series of ads that Aviall Services will run in national publications serving the aviation industry. Each ad features a specific operational aspect of Aviall Services and translates it into the benefits Aviall Services' customers receive when dealing with the company.


The Chicago Catalog Group handled the catalog design and layout.


Aviall Services is a unit of Aviall Inc., Dallas.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.