Avesair, MSN Team on Wireless

Share this article:
Avesair, a developer of mobile marketing technology and services, signed a deal yesterday with MSN to jointly offer mobile marketing services to wireless carriers, publishers and media companies in North America.


MSN will use Avesair's mobile marketing platform to deliver messages across MSN Mobile 5.0. MSN's media sales team also will resell wireless as inventory from the Avesair Mobile Marketing Network, a group of wireless publishers consisting of 60 content providers covering a range of categories and topics to meet the demographic needs of major advertisers.


Advertisers will be able to run advertisements, promotions and coupons in targeted, interactive programs across MSN Mobile. Advertisers also will use Cary, NC-based Avesair's technology to offer many ad formats and response mechanisms, including SMS, instant messaging, store locator function, opt-in mobile e-mail and Interactive Voice Response, to all major wireless devices such as mobile phones, PDAs and pagers.


Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing‚ÄĒeverything you need to know about Omnichannel, all in one spot. Read on for insight.