Avenue A/Razorfish Absorbs i-Frontier

Share this article:
Philadelphia interactive agency i-Frontier merged with sister shop Avenue A/Razorfish, a subsidiary of aQuantive Inc.


The merger, which comes two years after the shops began working together, means the end of the i-Frontier name. The agency will operate as part of Seattle-based Avenue A/Razorfish's East region. Also, i-Frontier's search engine optimization practice has been merged with Avenue A/Razorfish Search, the agency's search engine marketing unit.


Brad Aronson, i-Frontier's founder/president, has been named executive vice president of Avenue A/Razorfish's Philadelphia office. He will oversee work for clients like Alaska Airlines, AstraZeneca, ING Direct, Wyeth, Aventis and Cadbury Adams.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.