Avenue A Bags GroupTrade, Financial News

Share this article:
Avenue A, a 3-year-old interactive marketing shop, has been named agency by GroupTrade.com Ltd. and by Financial News for its Web sites.


The Seattle agency will plan, buy, track and analyze Internet campaigns for GroupTrade, an online buying club for businesses, and for Financial News' eFinancialNews.com and eFinancialCareers.com.


For both clients, Avenue A will use keywords and media placements on targeted sites to boost the user base and ramp up sales volumes. In addition, it will work with GroupTrade's creative agency to analyze the effectiveness of banners.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.