Avenue A Bags GroupTrade, Financial News

Share this article:
Avenue A, a 3-year-old interactive marketing shop, has been named agency by GroupTrade.com Ltd. and by Financial News for its Web sites.


The Seattle agency will plan, buy, track and analyze Internet campaigns for GroupTrade, an online buying club for businesses, and for Financial News' eFinancialNews.com and eFinancialCareers.com.


For both clients, Avenue A will use keywords and media placements on targeted sites to boost the user base and ramp up sales volumes. In addition, it will work with GroupTrade's creative agency to analyze the effectiveness of banners.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.