Avenue A Bags GroupTrade, Financial News

Share this article:
Avenue A, a 3-year-old interactive marketing shop, has been named agency by GroupTrade.com Ltd. and by Financial News for its Web sites.


The Seattle agency will plan, buy, track and analyze Internet campaigns for GroupTrade, an online buying club for businesses, and for Financial News' eFinancialNews.com and eFinancialCareers.com.


For both clients, Avenue A will use keywords and media placements on targeted sites to boost the user base and ramp up sales volumes. In addition, it will work with GroupTrade's creative agency to analyze the effectiveness of banners.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More ...

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.