Aventis Pasteur Picks Roska Direct

Share this article:
French pharmaceutical marketer Aventis Pasteur has named Roska Direct, Montgomeryville, PA, to handle direct-to-patient vaccination initiatives for HMOs.


There was no incumbent on the account, but this assignment to Roska signifies that Aventis Pasteur is looking to step up its direct-to-patient efforts for managed care companies.


"What they really expect us to put together is a program offering that allows them to get better leverage in managed care to be able to develop a patient-centric focus that they can implement through managed care," said Jay Bolling, executive vice president and director of client services at Roska.


Based in Lyons, France, Aventis Pasteur makes more than 1 billion doses of vaccines a year to immunize 400 million people worldwide. It is a division of Aventis SA, born out of a 1999 merger of Germany's Hoechst AG and France's Rhone-Poulenc.


In the United States, Aventis Pasteur is looking to reach out to managed care companies to make them aware of the risks of certain preventable diseases. The HMOs, in turn, will help make their members aware of the need to get vaccinated.


To this end, Roska will break a direct mail campaign for the pharmaceutical company next month. The mailers will tout the values of Aventis Pasteur's adult vaccines.


A full-service direct marketing agency, Roska posted billings of $40 million last year. It serves many pharmaceutical clients, including AstraZeneca, Pfizer and Procter & Gamble Pharmaceuticals.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.