Aventis Expands e-Detailing Program for Doctors

Share this article:
Aventis Pharmaceuticals has expanded its online direct-to-physician detailing initiatives in new programs targeting about 50,000 physicians, the drug developer said yesterday.


The online detailing programs aim to accommodate physicians' busy schedules by giving them convenient ways to respond to offers, Aventis said. For example, online requests made by physicians can be routed to sales representatives in the field.


Online detailing efforts have been integrated with offline marketing strategies, including in-person sales visits and sampling efforts, Aventis said. The company also has made drug detail information accessible to doctors online from their home and office computers. Physicians can watch 6-minute to 10-minute multimedia learning sessions on Aventis medicines.


Aventis said preliminary results from tests of the programs showed that 70 percent of doctors who accessed drug-detail information did so from home and that 60 percent of those who received drug details later requested samples.


Aventis Pharmaceuticals, Bridgewater, NJ, develops drugs in the therapeutic areas of cardiology, oncology, anti-infectives, arthritis, allergy, respiratory, diabetes and the central nervous system.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.