Automotive

Ford Captures Attention With the Anti-CAPTCHA

Ford Captures Attention With the Anti-CAPTCHA

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Ford turns an online annoyance designed to nail trolls into an engaging branded experience designed for humans.

Nissan Takes Note With A Versa-tile Marketing Strategy

Nissan Takes Note With A Versa-tile Marketing Strategy

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As customer needs change, the auto giant's U.S. marketing gasses up and keeps pace.

Honda to the Drive-in Rescue

Honda to the Drive-in Rescue

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The car brand harnesses the power of social media to help save an American institution on the verge of extinction.

Škoda Creates the First Car/Hostel Hybrid

Škoda Creates the First Car/Hostel Hybrid

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Guests staying at the Škoda in-car hostel had the opportunity to test drive their accommodations.

Renault Hits the Road with a Captivating App

Renault Hits the Road with a Captivating App

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The French automobile manufacturer goes mobile with an e-book app that takes users on an engaging tour of its newest offering, the Captur 2013.

The Volk in Volkswagen

The Volk in Volkswagen

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VW China knows a thing or two about listening to its customers. The truly epic People's Car Project campaign is a testament to that.

VW's Direct Mail Campaign Is Greater Than the Sum of Its Parts

VW's Direct Mail Campaign Is Greater Than the Sum of Its Parts

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The automaker teams with innovative photographer Carl Warner to demonstrate that there's more to the new Volkswagen Golf than meets the eye.

Which iconic luxury automobile brand has the drive to finish first?

Which iconic luxury automobile brand has the drive to finish first?

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In the luxury car market, Lincoln and Cadillac both have deeply rooted reputations—but which one has a more successful marketing strategy?

Volkswagen Crowdsources China's Car of the Future

Volkswagen Crowdsources China's Car of the Future

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The iconic brand lets consumers take the wheel to power its People's Car Project.

Renault's teeny Twizy gets a charge on a Pinterest banner

Renault's teeny Twizy gets a charge on a Pinterest banner

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Renault tapped Spanish agency Orbital Proximity to devise an ad for Pinterest, despite the fact that the social network doesn't currently allow traditional advertising formats.

Automaker Škoda España "pimps" the lamest lemon

Automaker Škoda España "pimps" the lamest lemon

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Škoda España was on a hunt for the biggest pile of junk in Spain this spring as part of its "Change My Car" campaign.

Jaguar Land Rover aims to increase customer retention

Jaguar Land Rover aims to increase customer retention

Jaguar Land Rover is leveraging cutting-edge technologies to retain customers in an after-sales environment.

Automotive brands are test-driving new marketing strategies

Automotive brands are test-driving new marketing strategies

Today, auto manufacturers are incorporating elements such as social media contests and outreach to distinguish their respective brands.

Dodge Dart looks to score during NFL opener

Dodge Dart looks to score during NFL opener

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Marketers of the resurrected compact plan for a spike in Web activity following a 90-second spot during the Giants-Cowboys NFL debut.

Mini book promotes VW's new mini car Up

Mini book promotes VW's new mini car Up

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With DDB UK at the creative wheel, VW devised a tiny book of photography to encourage test drives of its smallest-ever car car by the people who matter most.

Cars.com appoints mcgarrybowen to grow integrated marketing programs

Cars.com appoints mcgarrybowen to grow integrated marketing programs

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Cars.com has appointed mcgarrybowen as its creative agency of record (AOR) within the company's integrated team of marketing agencies.

Nissan's multiscreen experience

Nissan's multiscreen experience

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Nissan España's multiscreen ads allow players to virtually park its new compact SUV using mobile devices.

Peugeot Panama's picture puzzles confound its Pinterest followers

Peugeot Panama's picture puzzles confound its Pinterest followers

Peugeot Panama's Pinterest game sounds fun and enticing enough, but it's nearly impossible to figure out.

The top five Jeremy Lin/Volvo TV ad taglines

The top five Jeremy Lin/Volvo TV ad taglines

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By entering into this agreement the automaker essentially signed a player who is past his prime (a prime that lasted only two weeks, mind you) and set itself up for more than 700 days worth of tagline jokes

Toyota targets Yaris at young audience and confirms "It's a car!"

Toyota targets Yaris at young audience and confirms "It's a car!"

The Toyota "It's a car!" Facebook campaign features promotional videos, an interactive game and a trunk-full of awful jokes.

Volkswagen centers Golf R campaign around iPad app

Volkswagen centers Golf R campaign around iPad app

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Volkswagen has launched a campaign and an iPad app to drive sales for its 2012 Golf R model, said Charlie Taylor, the car company's general manager of digital marketing, on Jan. 19. Volkswagen worked with digital agency AKQA to create the app.

Opel Movano delivers brand impressions with banner ad

Opel Movano delivers brand impressions with banner ad

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The Opel Movano can move up to 3.5 tons and 2 GB. To raise awareness about the utility vehicle's actual "utility" as a transporter of large loads of cargo, Belgium-based agency McCann Lowe created a Web banner that serves double duty as an advertising vehicle and a file transfer device: The banner "carries your stuff... across the Web."

Game time

Game time

Marketing experts agree that gamification drives powerful and prolonged consumer engagements. But is the technology too new to invest in?

Experian launches North American consulting practice

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Marketing services firm Experian expanded its Global Consulting Practice, the company's data and analysis consulting division, to serve clients in the North American market.

Hertz to target concertgoers with Live Nation partnership

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Car rental company The Hertz Corp. and Live Nation Entertainment will enable consumers to book car rentals while purchasing concert tickets on LiveNation.com or Ticketmaster.com beginning in January.

Car brands raise digital marketing bar

Car brands raise digital marketing bar

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Automotive manufacturer Ford Motor Co. unveiled the 2013 Ford Escape on Nov. 15 using social game developer Zynga's popular "Words With Friends" game and a competition against actress Jenny McCarthy, who played the Scrabble-like game live in Los Angeles.

BMW gains mileage on hybrid campaign through CRM

BMW gains mileage on hybrid campaign through CRM

BMW may sell hundreds of thousands of cars each year, but for its latest model, the all-electric commuter car ActiveE, it's looking for just 700 passionate consumers.

Ford to debut SUV via Zynga game

Ford to debut SUV via Zynga game

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Automotive manufacturer Ford Motor Co. will unveil the 2013 Ford Escape on Nov. 15 via social game developer Zynga's "Words With Friends" game. Ford is working with its ad agency Team Detroit on the initiative.

Hyundai's Veloster campaign increased related Web traffic 73%: DMCNY

Hyundai's Veloster campaign increased related Web traffic 73%: DMCNY

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Hyundai Motor America's October integrated marketing campaign promoting the Veloster automobile delivered a 73% increase in Veloster-related visits on Hyundai.com, said Jon Budd, senior group manager of CRM and interactive marketing at Hyundai.

Chevy marketing exec tells magazine publishers: 'It's about survival'

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The auto industry and magazine publishers have more in common than one might think - both "were dragged kicking and screaming into the twenty-first century," Jean Jennings, president and editor-in-chief of Source Interlink Media's Automobile Magazine, told attendees of the 2011 American Magazine Conference on Oct. 4 in New York.

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