Ford turns an online annoyance designed to nail trolls into an engaging branded experience designed for humans.
As customer needs change, the auto giant's U.S. marketing gasses up and keeps pace.
The car brand harnesses the power of social media to help save an American institution on the verge of extinction.
Guests staying at the Škoda in-car hostel had the opportunity to test drive their accommodations.
The French automobile manufacturer goes mobile with an e-book app that takes users on an engaging tour of its newest offering, the Captur 2013.
VW China knows a thing or two about listening to its customers. The truly epic People's Car Project campaign is a testament to that.
The automaker teams with innovative photographer Carl Warner to demonstrate that there's more to the new Volkswagen Golf than meets the eye.
In the luxury car market, Lincoln and Cadillac both have deeply rooted reputations—but which one has a more successful marketing strategy?
The iconic brand lets consumers take the wheel to power its People's Car Project.
Renault tapped Spanish agency Orbital Proximity to devise an ad for Pinterest, despite the fact that the social network doesn't currently allow traditional advertising formats.
Škoda España was on a hunt for the biggest pile of junk in Spain this spring as part of its "Change My Car" campaign.
Jaguar Land Rover is leveraging cutting-edge technologies to retain customers in an after-sales environment.
Today, auto manufacturers are incorporating elements such as social media contests and outreach to distinguish their respective brands.
Marketers of the resurrected compact plan for a spike in Web activity following a 90-second spot during the Giants-Cowboys NFL debut.
With DDB UK at the creative wheel, VW devised a tiny book of photography to encourage test drives of its smallest-ever car car by the people who matter most.
Cars.com has appointed mcgarrybowen as its creative agency of record (AOR) within the company's integrated team of marketing agencies.
Nissan España's multiscreen ads allow players to virtually park its new compact SUV using mobile devices.
Peugeot Panama's Pinterest game sounds fun and enticing enough, but it's nearly impossible to figure out.
By entering into this agreement the automaker essentially signed a player who is past his prime (a prime that lasted only two weeks, mind you) and set itself up for more than 700 days worth of tagline jokes
The Toyota "It's a car!" Facebook campaign features promotional videos, an interactive game and a trunk-full of awful jokes.
Volkswagen has launched a campaign and an iPad app to drive sales for its 2012 Golf R model, said Charlie Taylor, the car company's general manager of digital marketing, on Jan. 19. Volkswagen worked with digital agency AKQA to create the app.
The Opel Movano can move up to 3.5 tons and 2 GB. To raise awareness about the utility vehicle's actual "utility" as a transporter of large loads of cargo, Belgium-based agency McCann Lowe created a Web banner that serves double duty as an advertising vehicle and a file transfer device: The banner "carries your stuff... across the Web."
Marketing experts agree that gamification drives powerful and prolonged consumer engagements. But is the technology too new to invest in?
Marketing services firm Experian expanded its Global Consulting Practice, the company's data and analysis consulting division, to serve clients in the North American market.
Car rental company The Hertz Corp. and Live Nation Entertainment will enable consumers to book car rentals while purchasing concert tickets on LiveNation.com or Ticketmaster.com beginning in January.
Automotive manufacturer Ford Motor Co. unveiled the 2013 Ford Escape on Nov. 15 using social game developer Zynga's popular "Words With Friends" game and a competition against actress Jenny McCarthy, who played the Scrabble-like game live in Los Angeles.
BMW may sell hundreds of thousands of cars each year, but for its latest model, the all-electric commuter car ActiveE, it's looking for just 700 passionate consumers.
Automotive manufacturer Ford Motor Co. will unveil the 2013 Ford Escape on Nov. 15 via social game developer Zynga's "Words With Friends" game. Ford is working with its ad agency Team Detroit on the initiative.
Hyundai Motor America's October integrated marketing campaign promoting the Veloster automobile delivered a 73% increase in Veloster-related visits on Hyundai.com, said Jon Budd, senior group manager of CRM and interactive marketing at Hyundai.
The auto industry and magazine publishers have more in common than one might think - both "were dragged kicking and screaming into the twenty-first century," Jean Jennings, president and editor-in-chief of Source Interlink Media's Automobile Magazine, told attendees of the 2011 American Magazine Conference on Oct. 4 in New York.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...