Automotive Marketing

The Plight of the Man in the Plaid Jacket

The Plight of the Man in the Plaid Jacket

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The used car salesman may be endangered by Edmunds' introduction of a new digital innovation in buying and selling automobiles.

Mercedes-Benz Drives Home a Super Bowl Victory

Mercedes-Benz Drives Home a Super Bowl Victory

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The AMG GT's cumulative traffic increase on Edmunds.com nearly quadrupled that of the BMW i3.

3 Key Moments in Automotive's Drive Toward Digital

3 Key Moments in Automotive's Drive Toward Digital

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Car marketers' digital spend now accounts for up to 40% of their marketing budgets, and it's revving up fast, says auto agency veteran Raj Gill.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...