Automation

One on One: Beyond the Buzzwords with Augie MacCurrach

One on One: Beyond the Buzzwords with Augie MacCurrach

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Augie MacCurrach talks about the evolution of Customer Portfolios from CRM and email marketing to moving the needle on customer value through personalization

TwinSpires Bets Big on AI for the Kentucky Derby

TwinSpires Bets Big on AI for the Kentucky Derby

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How an online wagering site is using AI to entice once-a-year bettors to become year-round customers

Programmatic Display Spending to Reach Nearly $33 Billion

Programmatic Display Spending to Reach Nearly $33 Billion

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Programmatic advertising appears to be stronger than ever

Will Science Fiction Become the New Reality?

Will Science Fiction Become the New Reality?

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A panel of experts discussed Hollywood's depiction of humans' relationship with machines and what the future looks like as the two become more intertwined.

10 Tips for Re-engagement Marketing

10 Tips for Re-engagement Marketing

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Key concepts to reconnecting with inactive consumers

The Era of 'Man and Machine' Marketing

The Era of 'Man and Machine' Marketing

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What does "brand" look like in the future and how will humans and technology shape that evolution?

Virtual Assistants Acting Naturally

Virtual Assistants Acting Naturally

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TouchCommerce is leveraging natural language processing to create more intelligent chatbots

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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