Your CMS can be a powerful tool for marketing automation, if you use it right
Email isn't just a marketing tool. It's still big business
Augie MacCurrach talks about the evolution of Customer Portfolios from CRM and email marketing to moving the needle on customer value through personalization
How an online wagering site is using AI to entice once-a-year bettors to become year-round customers
Programmatic advertising appears to be stronger than ever
A panel of experts discussed Hollywood's depiction of humans' relationship with machines and what the future looks like as the two become more intertwined.
Key concepts to reconnecting with inactive consumers
What does "brand" look like in the future and how will humans and technology shape that evolution?
TouchCommerce is leveraging natural language processing to create more intelligent chatbots
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
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