Automation

The Duality of Programmatic Ad Buying

The Duality of Programmatic Ad Buying

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Experts weigh in on the pros and cons of programmatic ad buying and offer tips on how to steer clear of some of ills plaguing the purchasing model.

How Can You Maximize the Effect of Your Testing Tool?

How Can You Maximize the Effect of Your Testing Tool?

Marketers must learn how to integrate Big Data and automation with their own creativity—and at the intersection of algorithms and creativity lies testing.

Workflow Automation Is Cool Again—Marketing Gets Serious

Workflow Automation Is Cool Again—Marketing Gets Serious

These days, workflow automation—whether driven by the rapid advancement of technology or simple business economics—is essential for virtually any business or company.

An Intro to Programmatic Marketing

An Intro to Programmatic Marketing

Over the past year programmatic marketing has emerged as a critical marketing technique—and a key discussion topic—for marketers and media executives in the digital display space.

Let's Clear the Air

Let's Clear the Air

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Adventures with robo-tweeting: Either the response tweets I received from @AmericanAir were automated, or the voice behind the handle has been lobotomized.

Want to Win? Think 'By Constraint' Not 'By Committee'

Want to Win? Think 'By Constraint' Not 'By Committee'

Decision-making by committee gets you nowhere. You might not be drowning, but you're treading water—and that won't help you bottom line.

News Byte: OgilvyOne acquires Verticurl

News Byte: OgilvyOne acquires Verticurl

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OgilvyOne has acquired a majority stake in Verticurl.

8 Overused Marketing Tactics

8 Overused Marketing Tactics

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It's time to exercise moderation in marketing, so rehash your hashtag policy and don't fall into the QR code trap.

Hold the Phone: TCPA Revises Consent Regs

Hold the Phone: TCPA Revises Consent Regs

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TCPA rewrites consent regulations for businesses using ATDS or pre-recorded messages to reach customers on their mobile phones

I Have All My Big Data in Hadoop; Now What?

I Have All My Big Data in Hadoop; Now What?

Big Data is exciting because it has the potential to deliver insights that can transform your marketing—but determining what to actually do with that data is another matter.

Soccer Retailer Scores with Email Campaigns

Soccer Retailer Scores with Email Campaigns

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For soccerloco, email automation is a game-winning strategy.

Ad:Tech: Making Programmatic Buying More Targeted and Efficient

Ad:Tech: Making Programmatic Buying More Targeted and Efficient

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AOL CEO and chairman Tim Armstrong analogizes programmatic buying with programmatic trading on Wall Street.

Big Blue's "smart" marketing approach

Big Blue's "smart" marketing approach

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A segment of one. It's "the Holy Grail" or marketing and IBM's Mike Rhodin says technology is going to get us there.

Three small steps to Big Data adoption

Three small steps to Big Data adoption

When it comes to your customers, are you relying on data or do you still rely on intuition when making decisions?

Dave Kelly, CEO, Analytics-IQ

Dave Kelly, CEO, Analytics-IQ

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Dave Kelly, CEO of Analytics-IQ on why automation is like a car: It can get you where you want to go, but a human still needs to drive it.

Welcome to the new, new marketing

Welcome to the new, new marketing

Imation is one company blending art and science, creativity and analytics, to improve marketing performance.

Good habits for social CMOs

Good habits for social CMOs

Businesses can no longer ignore the social media explosion. For CMOs, success boils down to seven habits.

Despite rewards, some brands fail to send targeted emails

Despite rewards, some brands fail to send targeted emails

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At Orbitz, targeting based on demographic and psychographic data is so refined that the company sends out campaigns to as little as 10 people.

B-to-b brands reshape online checkout

B-to-b brands reshape online checkout

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Several b-to-b merchants are taking their cue from consumer-oriented e-commerce sites to provide business customers with a friendlier, streamlined online buying experience.

Tailor your timed communication to stay relevant, boost ROI

Tailor your timed communication to stay relevant, boost ROI

Whether you call them "triggers," "retention touchpoints" or "lifecycle campaigns," timed communications that reach your customers automatically play an important role in any direct marketing strategy. Here are three techniques to help you routinely communicate with your customers without spending a lot of time.

Drive e-commerce with tailored email tactics

Drive e-commerce with tailored email tactics

Despite big headlines around social media and mobile, email marketing is still the most effective way for e-commerce companies to drive sales online. It is often the central component within digital plans as e-commerce marketers rely on the medium for building relationships and earning revenue

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Turning Big Data Into Smart Data

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

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How marketers can navigate the new customer engagement era.