May 03, 2013
For soccerloco, email automation is a game-winning strategy.
April 09, 2013
AOL CEO and chairman Tim Armstrong analogizes programmatic buying with programmatic trading on Wall Street.
December 01, 2012
A segment of one. It's "the Holy Grail" or marketing and IBM's Mike Rhodin says technology is going to get us there.
November 15, 2012
When it comes to your customers, are you relying on data or do you still rely on intuition when making decisions?
September 24, 2012
Dave Kelly, CEO of Analytics-IQ on why automation is like a car: It can get you where you want to go, but a human still needs to drive it.
September 21, 2012
Imation is one company blending art and science, creativity and analytics, to improve marketing performance.
February 01, 2012
Businesses can no longer ignore the social media explosion. For CMOs, success boils down to seven habits.
February 01, 2012
At Orbitz, targeting based on demographic and psychographic data is so refined that the company sends out campaigns to as little as 10 people.
January 01, 2012
Several b-to-b merchants are taking their cue from consumer-oriented e-commerce sites to provide business customers with a friendlier, streamlined online buying experience.
August 01, 2011
Despite big headlines around social media and mobile, email marketing is still the most effective way for e-commerce companies to drive sales online. It is often the central component within digital plans as e-commerce marketers rely on the medium for building relationships and earning revenue
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
