For soccerloco, email automation is a game-winning strategy.
AOL CEO and chairman Tim Armstrong analogizes programmatic buying with programmatic trading on Wall Street.
A segment of one. It's "the Holy Grail" or marketing and IBM's Mike Rhodin says technology is going to get us there.
When it comes to your customers, are you relying on data or do you still rely on intuition when making decisions?
Dave Kelly, CEO of Analytics-IQ on why automation is like a car: It can get you where you want to go, but a human still needs to drive it.
Imation is one company blending art and science, creativity and analytics, to improve marketing performance.
Businesses can no longer ignore the social media explosion. For CMOs, success boils down to seven habits.
At Orbitz, targeting based on demographic and psychographic data is so refined that the company sends out campaigns to as little as 10 people.
Several b-to-b merchants are taking their cue from consumer-oriented e-commerce sites to provide business customers with a friendlier, streamlined online buying experience.
Despite big headlines around social media and mobile, email marketing is still the most effective way for e-commerce companies to drive sales online. It is often the central component within digital plans as e-commerce marketers rely on the medium for building relationships and earning revenue
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.