Automatic Lead Generation for BTB Marketers

Share this article:
A new lead generation system for small business-to-business marketers identifies newly formed businesses and automatically e-mails the pertinent information to subscribers on a daily basis, Lookup Book Publishing reported April 19.

Nbleads, the list marketing unit of Lookup Book Publishing, developed the New Business Alerts system.

Each business day, Business Alerts scans the Lookup Book directory, which is a postal file of new business owners that contains 200,000 records of new businesses from the past 90 days. Listings that match a subscriber's criteria are automatically e-mailed to that subscriber.

"We looked at our BTB mailing list business and felt that too many smaller mailers were being left out simply because they couldn't afford to meet the 5,000 minimum order quantity," Business Alerts manager Richard Draucker said in a statement. "Using an automated system for delivery reduces costs."

Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.