Automated Resources Group Acquires YellowBrick Solutions

Share this article:
Automated Resources Group Inc., an application service provider, announced yesterday the acquisition of YellowBrick Solutions Inc., a marketing automation software company.


Details were not disclosed. YellowBrick will continue to operate under its own name in Research Triangle Park, NC.


The deal lets ARGI offer tailored marketing automation solutions to an individual company's business needs.


"We strongly believe that one-to-one marketing automation will continue to gain significant recognition in the CRM marketplace," ARGI chief operating officer Alex Amoriello said.


In the near term, ARGI will offer YellowBrick as part of the ARGI integrated solutions suite and as a stand-alone product. ARGI also intends to enhance the combined suite.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.