Autobytel Starts Dealer E-Mail Service

Share this article:
Autobytel.com, Irvine, CA, has unveiled iManager, a Web marketing system targeted at car dealerships.


The software includes an e-mail marketing application that offers targeted e-mail for what the firm said was a fraction of the 70 cents per-piece cost of direct mail. Dealers can send online consumers photos and graphics of specific car offers.


IManager also allows dealers to offer site visitors credit applications, vehicle condition reports and payment calculators.


"IManager is the one tool that not only puts the Internet in its place -- in the dealership -- but works to keep Internet customers in our dealers' stores," Mark Lorimer, president/CEO of Autobytel.com, said.


The price of the system was not disclosed. More information can be found at www.autobytel.com.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.