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One Email That Packs the Punch of Three

One Email That Packs the Punch of Three

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A UK company that hosts online luxury car sweepstakes takes a risk and wins big with agile email and dynamic content.

The top five Jeremy Lin/Volvo TV ad taglines

The top five Jeremy Lin/Volvo TV ad taglines

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By entering into this agreement the automaker essentially signed a player who is past his prime (a prime that lasted only two weeks, mind you) and set itself up for more than 700 days worth of tagline jokes

Integrated Honda campaign tells fans to get busy living

Integrated Honda campaign tells fans to get busy living

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To promote its new 2012 compact CR-V, Honda and agency of record Rubin Postaer and Associates (RPA) put a spin on the traditional concept of bucket lists.

Volkswagen centers Golf R campaign around iPad app

Volkswagen centers Golf R campaign around iPad app

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Volkswagen has launched a campaign and an iPad app to drive sales for its 2012 Golf R model, said Charlie Taylor, the car company's general manager of digital marketing, on Jan. 19. Volkswagen worked with digital agency AKQA to create the app.

Hertz to target concertgoers with Live Nation partnership

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Car rental company The Hertz Corp. and Live Nation Entertainment will enable consumers to book car rentals while purchasing concert tickets on LiveNation.com or Ticketmaster.com beginning in January.

Auto dealer drives ROI with Facebook, out-of-home ads

Auto dealer drives ROI with Facebook, out-of-home ads

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For five years, dealership Ball Automotive Group shirked in-mall advertising as a means to lure consumers for a test drive.

BMW gains mileage on hybrid campaign through CRM

BMW gains mileage on hybrid campaign through CRM

BMW may sell hundreds of thousands of cars each year, but for its latest model, the all-electric commuter car ActiveE, it's looking for just 700 passionate consumers.

Ford to debut SUV via Zynga game

Ford to debut SUV via Zynga game

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Automotive manufacturer Ford Motor Co. will unveil the 2013 Ford Escape on Nov. 15 via social game developer Zynga's "Words With Friends" game. Ford is working with its ad agency Team Detroit on the initiative.

Chevy marketing exec tells magazine publishers: 'It's about survival'

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The auto industry and magazine publishers have more in common than one might think - both "were dragged kicking and screaming into the twenty-first century," Jean Jennings, president and editor-in-chief of Source Interlink Media's Automobile Magazine, told attendees of the 2011 American Magazine Conference on Oct. 4 in New York.

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