Auto Marketer Driven to Lead Google's Auto Industry Ad Team

Share this article:
Google appointed Bonita Stewart as director of the automotive vertical, effective immediately.

"Bonita has both traditional brand experience and interactive experience," said Mike Mayzel of Google corporate communications. "We believe this combination will help our automotive advertisers integrate traditional offline advertising with new opportunities in digital media."

Prior to her hire, Ms. Stewart was with DaimlerChrysler, where she was director of Chrysler group interactive communications.

"I'm excited to bring my interactive experience with a major auto brand to Google," Ms. Stewart said. "Google is leading the way in innovative, accountable advertising, and I look forward to working with auto companies to maximize the value of Google's ad program."

Ms. Stewart is now responsible for leading the team that develops and manages Google's relationships with automotive marketers.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.