auto industry

Auto Ads Generated Huge Search Lift During Super Bowl

Auto Ads Generated Huge Search Lift During Super Bowl

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Both luxury and mainstream auto brands saw significant lift in searches during the big game.

Chrysler Scoops Itself

Chrysler Scoops Itself

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Ron Burgundy steps back into his maroon suit as the new pitchman for Chrysler's Dodge Durango.

Email powers marketing at Chevrolet

Email powers marketing at Chevrolet

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Email is in the driver's seat at Chevrolet.

Delivered: Automobiles

Delivered: Automobiles

What's in our mailbox this month: Automobile mailers. See how Hyundai, Honda, Toyota, and Volkswagen rated.

Mini book promotes VW's new mini car Up

Mini book promotes VW's new mini car Up

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With DDB UK at the creative wheel, VW devised a tiny book of photography to encourage test drives of its smallest-ever car car by the people who matter most.

The top five Jeremy Lin/Volvo TV ad taglines

The top five Jeremy Lin/Volvo TV ad taglines

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By entering into this agreement the automaker essentially signed a player who is past his prime (a prime that lasted only two weeks, mind you) and set itself up for more than 700 days worth of tagline jokes

Toyota targets Yaris at young audience and confirms "It's a car!"

Toyota targets Yaris at young audience and confirms "It's a car!"

The Toyota "It's a car!" Facebook campaign features promotional videos, an interactive game and a trunk-full of awful jokes.

Car brands raise digital marketing bar

Car brands raise digital marketing bar

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Automotive manufacturer Ford Motor Co. unveiled the 2013 Ford Escape on Nov. 15 using social game developer Zynga's popular "Words With Friends" game and a competition against actress Jenny McCarthy, who played the Scrabble-like game live in Los Angeles.

Alternate spin on digital interaction 
steers auto brands' campaigns

Alternate spin on digital interaction 
steers auto brands' campaigns

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Some marketers may balk at the expense of Volkswagen's videogame for Microsoft Corp.'s Xbox to support the launch of the 2012 Beetle. However, Volkswagen of America EVP and chief product and marketing officer Tim Mahoney says the game — which mirrors the campaign's 
TV spots, showing consumers driving around in a Beetle and giving passersby high-fives — "seemed ideally suited to reinforce 
the TV spot."

Thanks a lot, Mom: Emotional attachment predicts buying behavior?

Thanks a lot, Mom: Emotional attachment predicts buying behavior?

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You may think you're a terrifically unique individual, but I'll bet that if you drive a Honda and enjoy cable TV, there are three shows in this fall's 235-show lineup that you'll *really* dig. And I know exactly which ones they are.

Hyundai's Veloster campaign increased related Web traffic 73%: DMCNY

Hyundai's Veloster campaign increased related Web traffic 73%: DMCNY

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Hyundai Motor America's October integrated marketing campaign promoting the Veloster automobile delivered a 73% increase in Veloster-related visits on Hyundai.com, said Jon Budd, senior group manager of CRM and interactive marketing at Hyundai.

Six months after insulting tweet, Chrysler picks another social agency

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Chrysler Group hired Ignite Social Media as its lead social agency this week after a review process. Expect the firm to be on its best behavior.

Euro RSCG NY hires Witherspoon to boost Volvo digital work

Euro RSCG NY hires Witherspoon to boost Volvo digital work

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Euro RSCG New York has hired Allyson Witherspoon as global digital brand director, agency CEO Jeff Brooks said July 12. She replaced Maryann Pulvirenti, who left her position as the agency's client services director in April.

Ford targets black women in Focus campaign

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Ford Motor Co. launched a national campaign promoting the 2012 Ford Focus to black women on April 11. The "Inner Child" effort campaign features digital, TV and radio components and collects consumer data for remarketing. The campaign was created by The UniWorld Group, Ford's African-American advertising AOR since 1986.

Hyundai turns to Shannon to steer US marketing

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Hyundai Motor America appointed Steve Shannon VP of marketing, effective April 18. He will be responsible for all marketing activities in the US and report to John Krafcik, president and CEO. Shannon will be Hyundai's third marketing chief in the past 13 months.

State Farm issues social sweepstakes on Facebook

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State Farm Insurance will launch a Facebook sweepstakes on March 31 to expand the number of potential customers who interact with the brand and to communicate the "good neighbor aspect" of the insurance company, said Brent Bynum, marketing manager at State Farm. Agency Proximity Chicago created the promotion.

Big Fuel opens Detroit outpost to handle GM

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Big Fuel, a New York-based marketing and communications agency, will open a Detroit office to handle social media campaigns for General Motors (GM).The expansion will allow Big Fuel to work with GM on a day-to-day basis, according to Seth Berk, VP of business development at Big Fuel. The two companies will collaborate on social media marketing campaigns structured around each individual GM brand line. The campaigns are expected to be rolled out throughout Q1 of 2011.

Month after Meredith hire, Chrysler picks roster of ad agencies

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Chrysler Group has hired four agencies to handle advertising for its brands. Last month, Chrysler hired Meredith Integrated Marketing to manage its CRM initiatives in the US and Canada.

Ford drives success with social media

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Ford Motor Company, a 106-year-old mainstay of American manufacturing that has long relied on traditional media to promote its product lines, has a fairly sophisticated approach to social media. The carmaker says its strategy hinges on a dual philosophy of both being present in the conversation and consistency in execution.

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