Auto industry will spend $2.54 billion of Internet marketing this year

Share this article:

Currently accounting for $21 billion in overall spending, the automotive industry is the largest U.S. advertising category. However, automakers and dealers continue taking money out of traditional media and redirecting budgets to microsites, digital media, search engine marketing, mobile marketing and video on demand.

EMarketer forecasts the automotive category will account for $2.54 billion - almost 13 percent - of the $19.5 billion estimated to be spent on Internet advertising and marketing this year.

Online campaigns will most likely continue stealing ad share from newspapers and broadcast TV over the next several years, as the automotive industry follows a massive audience shift toward the Internet.

About $1.1 billion of that total will go toward search marketing strategies, including paid ads and search engine optimization, the market researcher said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.