Autism Partnership names S3 AOR
S3 has been named agency of record for Autism Partnership, a nonprofit providing intensive behavior intervention for children with autism and their families.
S3's responsibilities will include integrated marketing, PR and fundraising efforts to expand awareness of and support for Autism Partnership, which was founded in 1994. The organization previously didn't have an agency of record and did very little marketing Denise McVey, president of S3, said.
“This is a brand new thing for Autism Partnership and a big investment” for the organization, McVey continued. The timing is key, however, because “autism awareness is as high as it has ever been,” she continued. “What really differentiates Autism Partnership is that it has a proven track record of making miraculous progress with autism through behavioral intervention,” McVey said.
S3's first priorities are the development of programs for PR, search engine optimization and search engine marketing. Another priority is direct mail fundraising directed towards families that have been helped by Autism Partnership in the past as well as private organizations.