Autism Partnership names S3 AOR

Share this article:

S3 has been named agency of record for Autism Partnership, a nonprofit providing intensive behavior intervention for children with autism and their families.

S3's responsibilities will include integrated marketing, PR and fundraising efforts to expand awareness of and support for Autism Partnership, which was founded in 1994. The organization previously didn't have an agency of record and did very little marketing Denise McVey, president of S3, said.

“This is a brand new thing for Autism Partnership and a big investment” for the organization, McVey continued. The timing is key, however, because “autism awareness is as high as it has ever been,” she continued. “What really differentiates Autism Partnership is that it has a proven track record of making miraculous progress with autism through behavioral intervention,” McVey said.

S3's first priorities are the development of programs for PR, search engine optimization and search engine marketing. Another priority is direct mail fundraising directed towards families that have been helped by Autism Partnership in the past as well as private organizations.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.