Arun Pattabhiraman of InMobi talks about mobile VR opportunities, retaining lifetime value customers, and the continuing challenges of attribution
The world is quite ready for the AR revolution and other points
The viral sensation is a big deal for AR and gaming, and could even change the way businesses monetize mobile data.
The fun ways we'll describe our new future of VR, AR, chatbots, AI, and use of social media
The holidays themselves are a form of augmented reality, so the Postal Service's new AR app should fit right in.
The Beeb turns to integrated marketing to update its image and make an impression on media buyers and advertisers.
Innovative advertising? The fast-food chain is lovin' it.
5 ways to blend direct mail and digital that add flair—and effectiveness—to any campaign.
Clearly there's mad money to be made in the augmented reality space—but AR for AR's sake won't get you anywhere.
Emotional response is the key to closing big equipment sales. That's the reality, says Gavin Finn... well, the augmented reality.
The company infuses print with digital to create a harmonizing ad experience.
Thanks in part to the ever-increasing popularity of smartphones and tablets, augmented reality's time has finally come.
The global hotel chain and cable network use augmented reality to target families.
For the past two years IKEA has been on a mission to take its catalog from the coffee table to the tablet with an engaging interactive app.
Austin Bone reveals how to turn augmented reality photos into user-generated native ads.
Direct Marketing News met recently with Jay Wright in hopes of learning all that Qualcomm has in store for mobile marketers.
Observations from around the Twitter-sphere.
Elizabeth Arden began using augmented reality in spring 2012 to support singer Taylor Swift's Wonderstruck perfume.
HarperCollins teamed with Dentsu to launch a mobile Quick Response code campaign that drove in-store activity and online engagement.
The clandestine Google X Labs is reportedly planning the release of some augmented reality glasses that will knock your figurative socks off.
Popcorn brand Orville Redenbacher's launched a Facebook game on Dec. 28 that features augmented reality. The brand worked with its digital agency of record, Possible Worldwide, on the game.
Bloomingdale's is betting that consumers will find taking a photo with a Playboy bunny more exciting than filling out a printed sweepstakes entry in a store. It is one of the latest brands to use augmented reality to spice up a contest.
Skincare brand Nivea has rolled out interactive video and augmented reality apps on its US Facebook page as part of the brand's $1 billion "Skincare for Life" campaign that launched in May. The company is working with global digital AOR Blast Radius on the campaign, which celebrates its 100th anniversary.
Direct mail couponing company Valpak has launched a location-based digital coupon service with mobile application developer Metaio GmbH. The service will deliver discounts through the developer's augmented reality application Junaio.
The Discovery Channel launched a digital campaign to support the sixth season of its Deadliest Catch television series on April 13. Created by Omnicom agency OMD, the push includes e-mail marketing, an augmented reality game, display ads, homepage takeovers and social media.
A diverse range of marketers, including Calvin Klein and Valpak, have recently used augmented reality ads to add interactive digital elements to their campaigns.
Calvin Klein Underwear will run augmented reality ads in 12 editions of GQ, beginning with the magazine's April edition that will hit newsstands on March 23. Digital agency Syrup worked on the digital portions of the "X marks your spot" campaign, with Laird & Partners handling the offline components.
Valpak has launched two direct campaigns using augmented reality, including an effort with The Martha Stewart Show to build the two companies' databases.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.