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Augmented Reality

It's alive! HarperCollins augments reality

Allison Schiff March 01, 2012

HarperCollins teamed with Dentsu to launch a mobile Quick Response code campaign that drove in-store activity and online engagement.

Google-y eyes

Allison Schiff February 22, 2012

The clandestine Google X Labs is reportedly planning the release of some augmented reality glasses that will knock your figurative socks off.

Orville Redenbacher's augments reality with Facebook game

Tim Peterson December 28, 2011

Popcorn brand Orville Redenbacher's launched a Facebook game on Dec. 28 that features augmented reality. The brand worked with its digital agency of record, Possible Worldwide, on the game.

Marketers augment reality and campaigns

Tim Peterson November 01, 2011

Bloomingdale's is betting that consumers will find taking a photo with a Playboy bunny more exciting than filling out a printed sweepstakes entry in a store. It is one of the latest brands to use augmented reality to spice up a contest.

Nivea launches video, augmented reality apps on Facebook

Tim Peterson July 29, 2011

Skincare brand Nivea has rolled out interactive video and augmented reality apps on its US Facebook page as part of the brand's $1 billion "Skincare for Life" campaign that launched in May. The company is working with global digital AOR Blast Radius on the campaign, which celebrates its 100th anniversary.

Valpak launches geotargeted digital coupon offering

Tim Peterson March 31, 2011

Direct mail couponing company Valpak has launched a location-based digital coupon service with mobile application developer Metaio GmbH. The service will deliver discounts through the developer's augmented reality application Junaio.

Discovery Channel debuts digital effort for 'Deadliest Catch' season six

Dianna Dilworth April 14, 2010

The Discovery Channel launched a digital campaign to support the sixth season of its Deadliest Catch television series on April 13. Created by Omnicom agency OMD, the push includes e-mail marketing, an augmented reality game, display ads, homepage takeovers and social media.

Augmented reality a boon for print, Web

Frank Washkuch April 05, 2010

A diverse range of marketers, including Calvin Klein and Valpak, have recently used augmented reality ads to add interactive digital elements to their campaigns.

Calvin Klein Underwear runs augmented reality ads in 'GQ'

Nathan Golia March 22, 2010

Calvin Klein Underwear will run augmented reality ads in 12 editions of GQ, beginning with the magazine's April edition that will hit newsstands on March 23. Digital agency Syrup worked on the digital portions of the "X marks your spot" campaign, with Laird & Partners handling the offline components.

Valpak launches sweepstakes, b-to-b augmented reality campaigns

Mary Elizabeth Hurn March 04, 2010

Valpak has launched two direct campaigns using augmented reality, including an effort with The Martha Stewart Show to build the two companies' databases.