Augmented Reality

Isobar is Creating for the Future at NowLab

Isobar is Creating for the Future at NowLab

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At Isobar, everyone is welcome to think innovatively

AR Takes Off on Facebook

AR Takes Off on Facebook

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It's early days for AR on social media, but its marketing potential is clear

What Apple's AR Venture Means for Marketers

What Apple's AR Venture Means for Marketers

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Does Apple's pivot to AR make it the next big thing?

BMW Test Drives New AR Experience

BMW Test Drives New AR Experience

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The luxury vehicle manufacturer is piloting a 3-D augmented reality experience that enables customers to interact with its i3 and i8 vehicles through Tango-powered mobile devices.

VR, AR Do Not Apply to More Than Half of Marketers

VR, AR Do Not Apply to More Than Half of Marketers

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The future of VR, AR is still a little ways off

Why AR Beats VR in the World of Alternate Realities

Why AR Beats VR in the World of Alternate Realities

Most people are hyping the wrong thing

The Five Tech Advancements Powering Retail into the Future

The Five Tech Advancements Powering Retail into the Future

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How technology is changing the way people shop, and the way retailers market.

Retail Brands Use Augmented Reality to Reinvent Customer Experience

Retail Brands Use Augmented Reality to Reinvent Customer Experience

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The best examples of how retail companies use AR

Five Minutes With: Mobile VR Ads will Move Industry Forward, says Arun Pattabhiraman

Five Minutes With: Mobile VR Ads will Move Industry Forward, says Arun Pattabhiraman

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Arun Pattabhiraman of InMobi talks about mobile VR opportunities, retaining lifetime value customers, and the continuing challenges of attribution

Five Post-Pokemon AR Thoughts

Five Post-Pokemon AR Thoughts

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The world is quite ready for the AR revolution and other points

Pokemon Go Just Revived AR

Pokemon Go Just Revived AR

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The viral sensation is a big deal for AR and gaming, and could even change the way businesses monetize mobile data.

The Digital Culture and Marketing Buzzwords We'll Use in 2017

The Digital Culture and Marketing Buzzwords We'll Use in 2017

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The fun ways we'll describe our new future of VR, AR, chatbots, AI, and use of social media

It'll Be a Blue Mailbox Christmas

It'll Be a Blue Mailbox Christmas

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The holidays themselves are a form of augmented reality, so the Postal Service's new AR app should fit right in.

BBC Newsroom Comes Alive Through Digitally Enhanced Direct Mail

BBC Newsroom Comes Alive Through Digitally Enhanced Direct Mail

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The Beeb turns to integrated marketing to update its image and make an impression on media buyers and advertisers.

Creative Bravery Helps McDonald's Achieve Golden Results

Creative Bravery Helps McDonald's Achieve Golden Results

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Innovative advertising? The fast-food chain is lovin' it.

Blurred Lines

Blurred Lines

5 ways to blend direct mail and digital that add flair—and effectiveness—to any campaign.

The Layar Look

The Layar Look

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Clearly there's mad money to be made in the augmented reality space—but AR for AR's sake won't get you anywhere.

B2B in 3D

B2B in 3D

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Emotional response is the key to closing big equipment sales. That's the reality, says Gavin Finn... well, the augmented reality.

Yamaha Uses Digital to Jazz Up its Print Ads

Yamaha Uses Digital to Jazz Up its Print Ads

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The company infuses print with digital to create a harmonizing ad experience.

Augment Your Direct Marketing Success With Augmented Reality

Augment Your Direct Marketing Success With Augmented Reality

Thanks in part to the ever-increasing popularity of smartphones and tablets, augmented reality's time has finally come.

Best Western and Disney Channel Get Real

Best Western and Disney Channel Get Real

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The global hotel chain and cable network use augmented reality to target families.

Jumping Off the Page

Jumping Off the Page

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For the past two years IKEA has been on a mission to take its catalog from the coffee table to the tablet with an engaging interactive app.

How to Make Augmented Reality A Marketing Reality

How to Make Augmented Reality A Marketing Reality

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Austin Bone reveals how to turn augmented reality photos into user-generated native ads.

Q&A: Jay Wright, VP of business development, Qualcomm

Q&A: Jay Wright, VP of business development, Qualcomm

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Direct Marketing News met recently with Jay Wright in hopes of learning all that Qualcomm has in store for mobile marketers.

Marketing Chatter: March 2013

Marketing Chatter: March 2013

Observations from around the Twitter-sphere.

Wonderstruck by an Augmented Reality

Wonderstruck by an Augmented Reality

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Elizabeth Arden began using augmented reality in spring 2012 to support singer Taylor Swift's Wonderstruck perfume.

It's alive! HarperCollins augments reality

It's alive! HarperCollins augments reality

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HarperCollins teamed with Dentsu to launch a mobile Quick Response code campaign that drove in-store activity and online engagement.

Google-y eyes

Google-y eyes

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The clandestine Google X Labs is reportedly planning the release of some augmented reality glasses that will knock your figurative socks off.

Orville Redenbacher's augments reality with Facebook game

Orville Redenbacher's augments reality with Facebook game

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Popcorn brand Orville Redenbacher's launched a Facebook game on Dec. 28 that features augmented reality. The brand worked with its digital agency of record, Possible Worldwide, on the game.

Marketers augment reality and campaigns

Marketers augment reality and campaigns

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Bloomingdale's is betting that consumers will find taking a photo with a Playboy bunny more exciting than filling out a printed sweepstakes entry in a store. It is one of the latest brands to use augmented reality to spice up a contest.

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