Augmented Reality

Blurred Lines

Blurred Lines

5 ways to blend direct mail and digital that add flair—and effectiveness—to any campaign.

The Layar Look

The Layar Look

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Clearly there's mad money to be made in the augmented reality space—but AR for AR's sake won't get you anywhere.

B2B in 3D

B2B in 3D

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Emotional response is the key to closing big equipment sales. That's the reality, says Gavin Finn... well, the augmented reality.

Yamaha Uses Digital to Jazz Up its Print Ads

Yamaha Uses Digital to Jazz Up its Print Ads

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The company infuses print with digital to create a harmonizing ad experience.

Augment Your Direct Marketing Success With Augmented Reality

Augment Your Direct Marketing Success With Augmented Reality

Thanks in part to the ever-increasing popularity of smartphones and tablets, augmented reality's time has finally come.

Best Western and Disney Channel Get Real

Best Western and Disney Channel Get Real

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The global hotel chain and cable network use augmented reality to target families.

Jumping Off the Page

Jumping Off the Page

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For the past two years IKEA has been on a mission to take its catalog from the coffee table to the tablet with an engaging interactive app.

How to Make Augmented Reality A Marketing Reality

How to Make Augmented Reality A Marketing Reality

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Austin Bone reveals how to turn augmented reality photos into user-generated native ads.

Q&A: Jay Wright, VP of business development, Qualcomm

Q&A: Jay Wright, VP of business development, Qualcomm

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Direct Marketing News met recently with Jay Wright in hopes of learning all that Qualcomm has in store for mobile marketers.

Marketing Chatter: March 2013

Marketing Chatter: March 2013

Observations from around the Twitter-sphere.

Wonderstruck by an Augmented Reality

Wonderstruck by an Augmented Reality

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Elizabeth Arden began using augmented reality in spring 2012 to support singer Taylor Swift's Wonderstruck perfume.

It's alive! HarperCollins augments reality

It's alive! HarperCollins augments reality

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HarperCollins teamed with Dentsu to launch a mobile Quick Response code campaign that drove in-store activity and online engagement.

Google-y eyes

Google-y eyes

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The clandestine Google X Labs is reportedly planning the release of some augmented reality glasses that will knock your figurative socks off.

Orville Redenbacher's augments reality with Facebook game

Orville Redenbacher's augments reality with Facebook game

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Popcorn brand Orville Redenbacher's launched a Facebook game on Dec. 28 that features augmented reality. The brand worked with its digital agency of record, Possible Worldwide, on the game.

Marketers augment reality and campaigns

Marketers augment reality and campaigns

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Bloomingdale's is betting that consumers will find taking a photo with a Playboy bunny more exciting than filling out a printed sweepstakes entry in a store. It is one of the latest brands to use augmented reality to spice up a contest.

Nivea launches video, augmented reality apps on Facebook

Nivea launches video, augmented reality apps on Facebook

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Skincare brand Nivea has rolled out interactive video and augmented reality apps on its US Facebook page as part of the brand's $1 billion "Skincare for Life" campaign that launched in May. The company is working with global digital AOR Blast Radius on the campaign, which celebrates its 100th anniversary.

Valpak launches geotargeted digital coupon offering

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Direct mail couponing company Valpak has launched a location-based digital coupon service with mobile application developer Metaio GmbH. The service will deliver discounts through the developer's augmented reality application Junaio.

Discovery Channel debuts digital effort for 'Deadliest Catch' season six

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The Discovery Channel launched a digital campaign to support the sixth season of its Deadliest Catch television series on April 13. Created by Omnicom agency OMD, the push includes e-mail marketing, an augmented reality game, display ads, homepage takeovers and social media.

Augmented reality a boon for print, Web

Augmented reality a boon for print, Web

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A diverse range of marketers, including Calvin Klein and Valpak, have recently used augmented reality ads to add interactive digital elements to their campaigns.

Calvin Klein Underwear runs augmented reality ads in 'GQ'

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Calvin Klein Underwear will run augmented reality ads in 12 editions of GQ, beginning with the magazine's April edition that will hit newsstands on March 23. Digital agency Syrup worked on the digital portions of the "X marks your spot" campaign, with Laird & Partners handling the offline components.

Valpak launches sweepstakes, b-to-b augmented reality campaigns

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Valpak has launched two direct campaigns using augmented reality, including an effort with The Martha Stewart Show to build the two companies' databases.

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