Audubon List Perches at Millard

Share this article:
Millard Group Inc., Peterborough, NH, announced Friday its appointment as list manager for the National Audubon Society file of more than 265,000 active last-12-month members.


The file is 45 percent female with a median age of 45 and an average household income of $60,000. The file makeup is 73 percent credit card buyers, 72 percent homeowners and 72 percent college-educated.


Selects include geography, recency, gender, paid and source. The base price is $100/M.


Millard suggests this list for offers such as books, fundraising appeals, recreation, leisure, education, self-improvement, insurance, publishing and travel.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.