In an effort to promote bird conservation and demonstrate that “it’s not your grandmother’s Audubon” anymore, the nonprofit organization enlisted Goodby, Silverstein & Partners to create a social media contest that challenges participants to go virtual bird-watching for a chance to win a cruise for two to the Galapagos Islands, Canon cameras, Nikon binoculars, free one-year Audubon memberships and other prizes.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.