Audubon Brings Birding to the Net

“It’s not your grandmother’s Audubon” anymore.

The social game was timed to coincide with the mid–October 2011 release of 20th Century Fox’s bird watching flick “The Big Year.”

Virtual birds soared across homepages, pecked at screens and hopped onto navigation bars.

Check out the top right corner: There’s a bird flying across the screen.

Prizes included the chance to win a cruise for two to the Galapagos Islands , Canon cameras, Nikon binoculars and free one–year Audubon memberships.

Online birders were given clues and tips on where to spot the exotic digital fowl, 34 species in total.

Participants who found and clicked on a bird were taken to Audubon’s birding Facebook app to collect and swap “bird cards” featuring facts, birdsongs and bird–related video.

This screen appeared on Audubon’s Facebook page after the close of the contest.

The Blue–footed Booby was one of 34 bird types on the virtual loose.

The birds are taking over the Internet!

In an effort to promote bird conservation and demonstrate that “it’s not your grandmother’s Audubon” anymore, the nonprofit organization enlisted Goodby, Silverstein & Partners to create a social media contest that challenges participants to go virtual bird-watching for a chance to win a cruise for two to the Galapagos Islands, Canon cameras, Nikon binoculars, free one-year Audubon memberships and other prizes.

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