Audubon Brings Birding to the Net
In an effort to promote bird conservation and demonstrate that “it’s not your grandmother’s Audubon” anymore, the nonprofit organization enlisted Goodby, Silverstein & Partners to create a social media contest that challenges participants to go virtual bird-watching for a chance to win a cruise for two to the Galapagos Islands, Canon cameras, Nikon binoculars, free one-year Audubon memberships and other prizes.
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