Audio Book, Doubleday Debut Co-branded Site
Audiobook marketer Audio Book Club (www.audiobookclub.com), Boca Raton, FL, and Doubleday Online announced this week that they will launch a co-branded Web site early this summer.Through the agreement, which will include a cross marketing and advertising campaign, the companies will cross promote their services through animated links and banners, which will be located on their respective Web sites. Those sites will include Doubleday's www.doubledaybookclub.com and www.literaryguild.com sites and Audio Book Club's www.audiobookclub.com site. The site follows the companies' agreement to form a strategic Internet marketing alliance.
