Audio Book Club Reports Sales Surge

Share this article:
The Audio Book Club Inc., Boca Raton, FL , said yesterday that it has added more than 4,500 new members each month via the Internet, up from just 300 in January bringing the company's overall base to about 340,000 members. The company said the increases were a direct result of its aggressive online marketing strategies, which also had yielded an increase in Web-site hits, from about 1 million in January to more than 11 million at press time. Norton Herrick, chairman/CEO said the growth more than validates the company's strategic business plan. Audio Book Club is a direct marketer of audiobooks through membership clubs Audio Book Club and BooksAloud.com, which focus on sales via the Internet.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.