Audio Book Club Reports Sales Surge

Share this article:
The Audio Book Club Inc., Boca Raton, FL , said yesterday that it has added more than 4,500 new members each month via the Internet, up from just 300 in January bringing the company's overall base to about 340,000 members. The company said the increases were a direct result of its aggressive online marketing strategies, which also had yielded an increase in Web-site hits, from about 1 million in January to more than 11 million at press time. Norton Herrick, chairman/CEO said the growth more than validates the company's strategic business plan. Audio Book Club is a direct marketer of audiobooks through membership clubs Audio Book Club and BooksAloud.com, which focus on sales via the Internet.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.