Audio Book Club Inc. Will Partner with Bidnow.com

Share this article:
Audio Book Club Inc., Morristown, NJ, announced yesterday its agreement to launch a strategic marketing alliance with online auction company, bidnow.com.


The two companies will integrate their marketing efforts through co-branded online campaigns and cross-promoted Web site banner advertising following the upcoming launch of Audio Book Club's new media portal at www.mediabay.com. The new media portal will also be linked to bidnow.com's Web site at www.bidnow.com.


In addition, bidnow.com said it will soon unveil bidnow.com Classics, bidnow.com Liquidations, and bidnow.com TV. In the interim, Audio Book Club will give all 2 million of its current customers, a pre-registered membership ID for access to the bidnow.com Web site.


Audio Book Club Inc. is the world's largest marketer of audiobooks


through its membership club which markets and sells audiobooks through direct mail catalogs and the Internet at www.audiobookclub.com.


The company says it is proceeding with its planned investment in bidnow.com through Quantum Partners LDC ("Quantum"). Details were not disclosed.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.