Audience Marketing

News Byte: Lotame Acquires AdMobius

News Byte: Lotame Acquires AdMobius

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Data management meets mobile audience segmentation as Lotame absorbs start-up.

Deriving Maximum Impact From Online Communities

Deriving Maximum Impact From Online Communities

If you want to get close to your customers, an optimal mix of public social media and private online collaboration should be an essential part of your strategy.

Facebook Loves Direct Marketers (Really)

Facebook Loves Direct Marketers (Really)

The days of Facebook being only an affinity or engagement platform for advertisers are, thankfully, coming to an end.

Seven Steps to Produce and Measure Content That Works

Seven Steps to Produce and Measure Content That Works

What good is content if it fails to contribute to marketing ROI? Not good at all.

The Marketing Hierarchy Pyramid (And Why Most Brands Have it Upside Down)

The Marketing Hierarchy Pyramid (And Why Most Brands Have it Upside Down)

Leads, leads, and more leads—it's a refrain we hear daily from our existing and prospective national brand clients.

Do you really want to market your competitor?

Do you really want to market your competitor?

Without the right customer data even the best marketing tactics can go awry.

Plug-ins: audience development

Plug-ins: audience development

Whether you call it circulation marketing, audience development or relationship marketing, the need is the same — to build leads and maximize ROI.

X+1 names Peter Massey president, COO

X+1 names Peter Massey president, COO

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Audience-targeting firm X+1 named Peter Massey president and COO, the company said on Jan. 12. Massey said he started with X+1 on Jan. 9.

Q&A: Brian Lesser, CEO, Xaxis

Q&A: Brian Lesser, CEO, Xaxis

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Four months after WPP launched audience buying company Xaxis, CEO Brian Lesser discusses the firm's position in a crowded marketplace and what Xaxis has planned over the next year.

Haymarket VP honored by National Trade Circulation Foundation

Haymarket VP honored by National Trade Circulation Foundation

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John Crewe, Haymarket Media's VP of audience development, has been named this year's winner of the Angelo R. Venezian Award by the National Trade Circulation Foundation Inc.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.