Data management meets mobile audience segmentation as Lotame absorbs start-up.
If you want to get close to your customers, an optimal mix of public social media and private online collaboration should be an essential part of your strategy.
The days of Facebook being only an affinity or engagement platform for advertisers are, thankfully, coming to an end.
What good is content if it fails to contribute to marketing ROI? Not good at all.
Leads, leads, and more leads—it's a refrain we hear daily from our existing and prospective national brand clients.
Without the right customer data even the best marketing tactics can go awry.
Whether you call it circulation marketing, audience development or relationship marketing, the need is the same — to build leads and maximize ROI.
Audience-targeting firm X+1 named Peter Massey president and COO, the company said on Jan. 12. Massey said he started with X+1 on Jan. 9.
Four months after WPP launched audience buying company Xaxis, CEO Brian Lesser discusses the firm's position in a crowded marketplace and what Xaxis has planned over the next year.
John Crewe, Haymarket Media's VP of audience development, has been named this year's winner of the Angelo R. Venezian Award by the National Trade Circulation Foundation Inc.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.