So your awesome webinar just ended -- now what? For most companies, once a webinar is over, it's dead and gone, never to be seen again.
In content marketing, everything has changed. To be truly effective today, content isn't just presented to an audience--it's "experienced" through direct engagement.
Nickelodeon is all about fun content—but when it comes to understanding its audience, there's nothing the TV network takes more seriously.
CenturyLink Technology Solutions' new CMO, Becky Carr, takes a break from an ambitious rebranding effort to talk data analytics.
Data management meets mobile audience segmentation as Lotame absorbs start-up.
If you want to get close to your customers, an optimal mix of public social media and private online collaboration should be an essential part of your strategy.
The days of Facebook being only an affinity or engagement platform for advertisers are, thankfully, coming to an end.
What good is content if it fails to contribute to marketing ROI? Not good at all.
Leads, leads, and more leads—it's a refrain we hear daily from our existing and prospective national brand clients.
Without the right customer data even the best marketing tactics can go awry.
Whether you call it circulation marketing, audience development or relationship marketing, the need is the same — to build leads and maximize ROI.
Audience-targeting firm X+1 named Peter Massey president and COO, the company said on Jan. 12. Massey said he started with X+1 on Jan. 9.
Four months after WPP launched audience buying company Xaxis, CEO Brian Lesser discusses the firm's position in a crowded marketplace and what Xaxis has planned over the next year.
John Crewe, Haymarket Media's VP of audience development, has been named this year's winner of the Angelo R. Venezian Award by the National Trade Circulation Foundation Inc.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...