Audi of America selects RTC as CRM agency

Share this article:

Audi of America named Washington, DC-based RTC Relationship Marketing its CRM agency of record on September 30. Under the agreement with Audi, the agency will develop enhanced owner communications as well as programs to increase loyalty and to attract new customers to the Audi brand.

“We'll be working with Audi on targeting the right prospects, better conversion of prospects, follow through, retention and loyalty,” said Barry Kessel, CEO of RTC Relationship Marketing. “As soon as you buy or lease the Audi, we want to begin turning you into a repeat buyer.”

The selection of RTC fits with a “hometown strategy” that Audi of America has developed to build its profile in the Washington, DC, the company's headquarters since the summer of 2008. As a part of this strategy, Audi is working closely with businesses in the metropolitan area, as well as public and private organizations.

Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.